Kritika Pathak

Clients: AU Small Finance Bank, Bank of Baroda, Experian India, 3i group and Capri Global Capital

• Day-to-day PR activities and media engagement including on-ground event activation
• Crisis management and emergency response strategies and implementation
• Planning and way forward
• Content creation
• Integrated PR approach
• Analyzed competitor's public relations efforts to identify areas of improvement in own strategy
• Coordinated promotional activities with outside vendors such as event organizers, photographers, designers
• Planned and executed product launches by creating compelling storylines around them
• Worked on new ideas to drive innovative stories
• Prepared paid influencer plans and new-age media plans for credit card, CSR, Ad campaign, brand ambassador announcement and launches

Key project/moments:

• Launch of AU Bank brand campaign 'BAADLAV humse hai'
• Launch of LIT credit card
• Launch of AU Royal Program
• Launch of SwipeUp platform credit card offering
• CSR program AU Bank Bano Champion
• AU Bank NCMC card launch
• AU Bank 1000th Banking touchpoints
• Experian India to offer free credit score on WhatsApp Experian India to offer free credit score on WhatsApp
• Exclusive report announcement of Experian India: Experian global identity and fraud report, launch of business credit report, Experian global insight report launch, Invest India and Experian report launch
• Expansion of the Experian Global Innovation centre in Hyderabad
• Capri Global capital launch of new campaign starring Pankaj Tripathi

Clients: Huami Amazfit, LoginRadius, Lenovo Audio

• Day to day PR activities
• Media engagement and execution
• Prepared product seeding plan and product launch plan for new product launch, paid plans for new YouTube and influencer engagement

Key projects/moments:

• Revolt Bike E-bike launch
• Huami Amazfit influencer campaign

Clients: EICI, MN Dastur, Arjas Steel, Whirlpool

• Day to day PR activities and client servicing
• Media outreach
• Prepared product seeding plan and product launch plan for new product launch

Clients: BLK Hospital, Aakash Healthcare, Nurture Clinic, Dr. Samir Parikh,Kudrati Ayurveda, Steelbird

• Client servicing, developing content, media relations, strategy and ideation
• Created content for press releases, articles and others to support client mandate
• Monitored news stories related to the organization and its competitors to stay up-to-date with industry developments
• End to end coordination for event management and press conference
• Developing monthly and quarterly plans

Key projects/ moments:

• Blaupunkt LED TV launch
• 5th Annual event 'NATEv2018'
• BLK Super Speciality - panelist for Mail Today, 3rd edition of Healthcare conclave
• Aakash Healthcare campaign - To remove your spectacle
• Coordinated event for the Indo-Canadian seminar on skill development and entrepreneurship