Kritika Pathak
Delhi
Summary
Public relations professional with 8 years of experience in handling clients in various verticals. Proven expertise in executing successful integrated PR campaigns, content writing, influencer engagement, etc. for clients in Infrastructure, Heavy Equipment, IT and ITES industry, Real-estate, BFSI, Consumer tech, Automotive, B2B Tech and Healthcare sector. Adept in all aspects of public relations, including media relations, internal communications, and event planning.
Overview
8
8
years of professional experience
Work History
Account Manager
PR Professional
Gurgaon
04.2024 - 01.2025
- Day-to-day PR activities and media engagement
- Managed the execution for on-ground events
- Worked on monthly PR plan and way forward ensuring alignment with client goals and business objectives and deliver optimal results
- Contributed to new business pitches, aiding in the expansion of the agency's portfolio, while also handling key clients
- Content creation for press release, authored articles and industry quotes and seeking media opportunities for panel discussions, guest speakers
- Shared creative ideas to drive innovative stories on calendar events
- Managed cross-functional collaboration between client billing, and finance teams to ensure robust financial oversight, efficient control, and timely invoicing, driving streamlined operations and maximizing performance
- Handled the media planning process, including research, competitive analysis, budgeting, and execution of ATL campaigns, ensuring seamless client servicing and campaign success
- Clients: ACE – Action Construction Equipment, STPI – Software Technology Park of India, Chaitanya Projects Consultancy, Rodic Consultancy, EGF – E Gaming Federation, Alphacorp
- Key project/moments:
- Managed and executed successful events for STPI such as the India Mobile Congress 2025, STPI TiE Global Summit and other regional events
- Managed and executed the launch of new product line of ACE at the Bauma Expo 2025
Public Relations Manager
Dentsu Creative, Perfect Relations
Gurgaon
03.2021 - 01.2024
- Day-to-day PR activities and media engagement including on-ground event activation
- Crisis management and emergency response strategies and implementation
- Planning and way forward
- Content creation
- Integrated PR approach
- Planned and executed product launches by creating compelling storylines around them
- Spearheaded media strategy development for key clients, utilizing target group profiling, media selection, and innovative tactics to deliver high impact campaigns
- Worked on new ideas to drive innovative stories
- Prepared paid influencer plans and new-age media plans for events like credit card, CSR, Ad campaign launches
- Clients: AU Small Finance Bank, Bank of Baroda, Experian India, 3i group and Capri Global Capital
- Key project/moments: Launch of AU Bank brand campaign 'BAADLAV humse hai', Launch of LIT credit card, Launch of AU Royal Program, Launch of SwipeUp platform credit card offering, CSR program AU Bank Bano Champion, AU Bank NCMC card launch, AU Bank 1000th Banking touchpoints, Experian India to offer free credit score on WhatsApp, Exclusive report announcement of Experian India: Experian global identity and fraud report, launch of business credit report, Experian global insight report launch, Invest India and Experian report launch, Event for expansion of the Experian Global Innovation centre in Hyderabad, Capri Global capital launch of new campaign starring Pankaj Tripathi
Public Relation Senior Executive
ARM Worldwide
Gurgaon
08.2019 - 11.2020
- Day-to-day PR activities
- Media engagement and execution
- Prepared product seeding plan and product launch plan for new product launch, paid plans for new YouTube and influencer engagement
- Clients: Huami Amazfit, LoginRadius, Lenovo Audio
- Key projects/moments: Revolt Bike E-bike launch, Huami Amazfit influencer campaign
Public Relation Executive
Integral Advisory Services Pvt Ltd
New Delhi
01.2019 - 07.2019
- Day-to-day PR activities and client servicing
- Media outreach
- Prepared product seeding plan and product launch plan for new product launch
- Clients: EICI, MN Dastur, Arjas Steel, Whirlpool
Public Relation Associate
Impact Public Relations
Delhi
06.2017 - 12.2018
- Day-to-day PR activities
- Created content for press releases, articles, strategy and ideation to support client mandate
- Monitored news stories related to the organization and its competitors to stay up-to-date with industry developments
- End to end coordination for event management and press conference
- Developing monthly/quarterly plans and reviews
- Clients: BLK Hospital, Aakash Healthcare, Nurture Clinic, Dr.Samir Parikh, Kudrati Ayurveda, Steelbird
- Key projects/ moments: Blaupunkt LED TV launch, 5th Annual event 'NATEv2018', BLK Super Speciality - panelist for Mail Today, 3rd edition of Healthcare conclave, Aakash Healthcare campaign - To remove your spectacle, Coordinated event for the Indo-Canadian seminar on skill development and entrepreneurship
Education
Master of Arts - Public Relation and Event Management
Amity School of Communication
Noida06.2017
Bachelor of Commerce - Human Resources Management
KC Das Commerce College
Guwahati05.2014
Higher Secondary - Commerce
Swadesi Academy
Guwahati05.2011
Skills
- Excellent communication
- Networking
- Teamwork
- Collaboration
- Task prioritization
- Microsoft Office
Languages
- English
- Hindi
- Assamese
- Nepali
- Bengali
Timeline
Account Manager
PR Professional
04.2024 - 01.2025
Public Relations Manager
Dentsu Creative, Perfect Relations
03.2021 - 01.2024
Public Relation Senior Executive
ARM Worldwide
08.2019 - 11.2020
Public Relation Executive
Integral Advisory Services Pvt Ltd
01.2019 - 07.2019
Public Relation Associate
Impact Public Relations
06.2017 - 12.2018
Master of Arts - Public Relation and Event Management
Amity School of Communication
Bachelor of Commerce - Human Resources Management
KC Das Commerce College
Higher Secondary - Commerce
Swadesi Academy
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