KRITIKA PUSHKARNA
Food Journalist, Wine & Spirits Writer, Senior Editor
Delhi,Delhi
Summary
Focused Digital Media Producer with more than 12 years of experience generating compelling lifestyle features and news to reach key audiences. Talented at managing tight deadlines and coordinating with teammates to capture, edit and produce work. Creative and innovative problem-solver who exercises key strengths in workflow optimization and strategic scheduling techniques. Offers track record of delivering superior-quality results for industry-leading publication conglomerates.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Content Lead
HT Media
Delhi, Delhi
08.2025 - Current
- Implemented editorial guidelines and style guides to ensure consistency and quality across all content channels.
- Pioneered an effective internal communications strategy that kept employees informed about company initiatives and fostered collaboration between departments.
- Conducted thorough research to create accurate and informative industry-related whitepapers and case studies.
- Led brainstorming sessions to generate fresh ideas for content topics, driving audience engagement and increasing shareability.
- Managed a team of writers to produce relevant, timely, and informative content for diverse audiences.
- Created targeted content plans tailored to specific customer segments for personalized marketing efforts.
- Developed and executed a comprehensive content strategy that positioned the company as an industry thought leader, increasing brand recognition and credibility.
- Collaborated with the design team on multimedia projects, enhancing user experience through cohesive visual storytelling.
- Streamlined the editorial calendar management process by implementing project management tools and systems.
- Mentored junior team members in writing techniques, editing skills, and industry best practices.
- Increased website traffic with consistent, high-quality blog posts and articles.
- Strengthened content through proofreading and editing.
- Applied current editing and photography tools to tell great stories.
- Created content for websites and online publications.
- Produced original, creative content for promotional advertisements and marketing materials.
- Researched and wrote news stories, articles and reviews for online publications.
- Built, established and maintained relationships with sources.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Senior Digital Content Producer, Times Food
Times Internet Limited
Noida, Uttar Pradesh
09.2016 - 02.2025
- Responsible for writing and editing the recipes that go live on the portal, while doing extensive research on recipe images to make them look more appealing and producing video recipes that go live on the portal
- Involved in the video production, which involves coordinating with prominent hotels, chefs and restaurants for recipe shoots, sourcing such food videos, getting those videos edited while writing video scripts and uploading the edited video on CMS
- Responsible for writing trending yet interesting web stories, articles, and photo stories for the portal that can help the website in growing traction
- Curating content daily that includes kitchen hacks, remedies, and facts
- Apart from the trending stories, I also do interviews with celebs, popular chefs and people who are important in the food and beverage industry
- Responsible for reviewing resto-bars and writing restaurant reviews
- Instrumental in ensuring the smooth workflow of recipe contests by making live all the recipes on time and maintaining the deadlines
- Coordinating and helping the users for any kind of query and resolving the CMS issues
- Identifying the key problems in the process of making live recipes and providing solutions for the same to the team
- Guiding the team members who have been involved in the process of making live UGC recipes the process of UGC recipes
- Responsible for maintaining a fine flow of UGC (User Generated Content) recipes while making sure that they are error-free along with all the necessary metadata
- Refining the language used by users to make it readable and adding SEO keywords in them for better ranking in Google
- Copy editing the content written by interns and freelancers apart from regularly checking the stories and recipes that go live
- Keeping a tab on the food and beverage industry for curating news
- Responsible for managing the interns while allocating work to them and delivering their work in due timelines
- Managing the social media channels like Instagram, Twitter and Facebook as and when required
- Responsible for sending the best stories for push notifications to gather more traction.
- Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.
- Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
- Directed work of lighting and sound crews to coordinate efficient production operations.
- Aided with photography and videography, and collaborated to collect photo and video assets.
- Organized and managed digital assets through regular maintenance and content archiving.
- Collaborated with team to develop audio and visual material meeting user needs and production goals.
- Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
- Ensured all published content adhered to established legal guidelines and company policies while respecting copyright laws and regulations.
- Reviewed analytics reports regularly to identify opportunities for improvement within the site''s architecture or layout.
- Enhanced user experience by developing engaging digital content using multimedia platforms.
- Collaborated with cross-functional teams to produce innovative digital campaigns, resulting in improved brand awareness.
- Coordinated with external partners such as freelancers or agencies to manage outsourced projects effectively within budget constraints.
Editor, LB Associates
Creature Companion Magazine
03.2015 - 01.2016
- Responsible for overall execution of content
- Interviewing various personalities of the pet care industry
- Thinking out of the box for content related to pets
- Responsible for outsourcing content and assuring that the deadline is met
- Preparing creative Newsletters for the Magazine
- Managing the content of Annual India International Pet Trade Fair (IIPTF)
- Preparing Newsletters for engaging consumers for IIPTF
- Bringing out Special Editions such as – Dog Show Special, Zoomark to name a few.
- Skilled at working independently and collaboratively in a team environment.
- Proved successful working within tight deadlines and a fast-paced environment.
Associate Editor
Versatile Media, TravelScapes Magazine
New Delhi
08.2014 - 11.2014
- Handled a team of 3 people working for the editorial department
- Entitled to cover the various events organized by the prominent associations of the Travel Trade industry like TAAI, IATO, etc
- Writing and reporting the major stories of the Travel Trade industry like Cover Story and Special Features
- Also, working upon the supplements and Pull-outs and other endeavours by the company like Coffee Table Book
- Experience in bringing dailies in events
- Working out for the website maintenance, involved in the major revamping of the whole website
- Providing content for the website.
Copy Editor, Blue Ink Media Pvt. Ltd
Spiritz Magazine
New Delhi
04.2012 - 07.2014
- Handling the Food & Beverages Section of the magazine
- Entitled to cover liquor & beverage events for promotions, new launch etc
- Coordinating with various Industry personalities for doing major stories
- Responsible for writing & editing and proofreading short news stories, features and special reports, Cover stories
- Responsible for updating the latest news on the website and handling social media pages
- Responsible for Interviewing various personalities of the hospitality and beverage industry
- Collaborated with editors and page designers to create polished, attractive product.
- Produced clear, concise and accurate content to reflect tone and level of authority appropriate to content.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
PR Executive
Blink Communications
New Delhi
12.2011 - 04.2012
- My work involved interacting with the media for bringing coverage in various media for the clients
- Doing Media Rounds
- Conducting PR for Events
- Making Dossiers for the clients
- Handled Health and Lifestyle Clients
- Handled Business Development of Social Media sites
Trainee Copy Editor
Hindustan Times Syndication
05.2010 - 10.2010
- Edit copy, proofread layouts and participate in editorial meetings for revamping the various Government websites
- Writing content for the various services layout by the Government
- Researching and verifying the data available
- Worked under deadlines
Education
Bachelor of Mass Communication -
JIMS (Affiliated with Guru Jambheshwar University
01.2008 - 04.2011
Course in Science Journalism Indian Space Communication Society - undefined
ISCOS
01.2012 - 04.2013
Skills
Image editing on Photo Shop and designing layouts on Canvaundefined
Timeline
Content Lead
HT Media
08.2025 - Current
Senior Digital Content Producer, Times Food
Times Internet Limited
09.2016 - 02.2025
Editor, LB Associates
Creature Companion Magazine
03.2015 - 01.2016
Associate Editor
Versatile Media, TravelScapes Magazine
08.2014 - 11.2014
Copy Editor, Blue Ink Media Pvt. Ltd
Spiritz Magazine
04.2012 - 07.2014
Course in Science Journalism Indian Space Communication Society - undefined
ISCOS
01.2012 - 04.2013
PR Executive
Blink Communications
12.2011 - 04.2012
Trainee Copy Editor
Hindustan Times Syndication
05.2010 - 10.2010
Bachelor of Mass Communication -
JIMS (Affiliated with Guru Jambheshwar University
01.2008 - 04.2011