Kritika Sharma

- Managed and led a cross functional team servicing various Enterprise, Mid market and SMB accounts such as Large key OEM's - MSIL, Hyundai, Kia, BMW, Volvo etc, Electric Vehicles, TBL clients (Tyre, Battery, Lubricant), Luxury OEM's, Commercial Vehicle OEM's across the country.

- Driven growth for the New Auto BU across key functions of Digital Media, Data & Audience Selling, SAAS Solutions, Digital Content, Lead Management Solutions & E-commerce.

- Provided strategic direction to sales teams and clients in the identification of opportunities in digital business.

- Grew TBL category by 95%, Onboarded 15 EV OEM's, Scaled Large key accounts business by 40%, Grew MSIL's revenue from ground up.

- Steered monetization and developed partnerships to scale the growth in India and International markets.

- Managed the entire digital portfolio and led a large team, closely managed the internal stakeholders in different departments i.e., Marketing, Legal, Finance, Sales, Content Development, Production and Operations.
- Owned the Business P&L, driven revenue growth, supported new business efforts such as large content partnerships and scaled up existing business by 80%.

- Responsible for revenue generation for the North, East and Southern India along with the Middle East Countries for Vogue Digital.
- Drove integrated business strategy with focus on delivering monthly and yearly targets along with leading a team.
- Worked on innovative solutions to derive revenue during the pandemic.

- Grew Middle East Market by 5% and onboarded 8 new brands.

- Spearheaded the digital business of Vogue India and a team of young professionals with the accountability to drive revenue generation.

- Responsible for strategizing & business planning, with focus on top & bottom-line profitability by ensuring optimal utilization of resources.

- Grew business by 20% YOY and locked large long term deals with H&M, Apple, Philips, Samsung, BMW, Mercedes, Lufthansa.

-Planned and executed monthly/quarterly targets for Vogue, GQ and Conde Nast Traveler in North and East India.
- Worked continuously to improve the product(s) by studying market and share feedback with the product teams.
- Introduced new Ad formats - Programmatic , Video Production, Branded Solutions, Social Media and Content Creation.
- Trained and mentored new recruits and existing employees on Digital, Product and Market Dynamics.

- Responsible for set up and growth of the digital business for Vogue, GQ and Conde Nast Traveler in North and East India from ground up.
-Educate and create awareness on Conde Nast products and suggest seamless integration of campaigns across web and mobile platforms.
-Acquired and onboarded 30 clients, built strong and long lasting working relationships.

- Reached a mark of 4 cr in the first year and consistently grew the revenue YOY.

- Managed the North and East India markets for servicing and developing digital ad sales revenue from large key corporate accounts/agencies.
- Drove key strategic initiatives to close annual & large partnerships in order to deepen market penetration and enhanced the accounts base.
- Grew revenue by 30% and onboarded 11 new clients in one year.

- Part of the core Microsoft Ad Sales team, instrumental in 60% growth in Advertising revenue for all Microsoft products and Partners i.e. MSN India, Messenger, Hotmail, 123Greetings.com & Facebook
- Instrumental in handling key relationships/clients like Samsung, Airtel, Coca-Cola, GSK, Sony that contributed to major pie of the overall revenue
- Worked on ad formats like Display, CPC, CPL, CPA and Innovations with creative agencies to prepare appropriate creative solutions for client's needs.