Kritika Sharma

• Managed Solethreads and Woodland, with a focus on cataloging, visibility, and delivery speed.
• Owned overall footwear category visibility; acted as the Gen Z customer lead.
• Launched brands like Wildcraft, Arrow, Ludic, and 7-10.
• Led Woodland’s offline expansion through a high ASP range and streamlined replenishment.

• Drove topline growth and increased 4P share for Adidas and Puma.
• Enabled brand exclusivity via SMUs, MFB, IB, and licensing partnerships.
• Improved margins through monetized brand investments, vendor-funded promotions, and high rev-share models.
• Led buying and inventory planning; improved supply targets and reduced unproductive.
• Enhanced visibility via keyword cleanups and assortment expansion during key events.

Key Projects

• Grew Adidas and Puma's market share by 27%.
• Increased entry-level options by 8% through new brand onboarding and SMUs.
• Scaled Bliss Club and Cult Sports to 150%+ growth.
• Executed high-impact campaigns: FIFA World Cup, IPL, Cricket World Cup, and United in Sports.

• Coordinated vendor timelines to ensure on-time delivery of stock.
• Planned production for Perennial products, using historical data.
• Developed new ethnic wear styles for men and women.

• Analyzed customer behavior, market trends, and competitor activity.
• Boosted online traffic by optimizing conversion rates and scaling ad strategies.

• Project on reducing lead time in Sampling unit.
• Provided solution by standardizing the intent sheet to have clearer information regarding the trim fabric.
• It applied to 40% for all intend.
• Waiting time for matching thread got reduced by getting it during panel cutting.