Kritika Kapur

• Conceptualized and launched IMetaVerse, at no cost, using existing game environments(through an acquired company called (StratOnBoard) which increased the conversion rate from 4% to 6%(for BTL)
• Revamped and deployed the second acquisition- a platform called Skillenza as a B2B SaaS product to generate high-impact and low-effort revenue streams
• Spearheaded the LX project across functions to optimize the company's North Star metrics in preparation of the IPO; CAC, %Drop, NPS, Training delivery rating, Placement Rate and Referral Rate
• Created and executed the LMS roadmap for our first asynch program foray with ISB

Achievements:

• CAC lowering experiments driven through Product lowered the CAC by 3%(overall)
• B2B revenue increased by 1.5% through the revenue streams generated by Skillenza

• Launched the flagship product under our new business line; the AMP(Accelerated Management Program) and led the GTM, product roadmap & growth to generate 1.5 Cr in revenue for the founding cohort
• Next, led the inception and launch of the highest ARPU category; the WCXP with zero performance marketing
• Previously managed the Consumer Product Portfolio; launched the new B2C product, comprising 2 native apps, website and CMS, in 6 months

Achievements:

• Won the "Values In Action Award" for being a "Dynamic Doer" which is a special CXO nominated recognition
• Drove up the average learning time by 4x, developing capabilities and processes for product engagement

• Developed the Product Roadmap for our LMS to build a "binge learning" experience. Impact: The retention rate increased by 11% and there was a 29% increase in transitions of free users into long term paying customers
• Ideated & launched multiple new time critical products during the pandemic with minimal dependency on tech and marketing agencies; like Amigo For Educational Institutes, MyCollegeTutor, MentorCraft, AmitySummerPrep, AFAJr. etc.
• Developed strategies to accomplish marketing and sales objectives, whilst boosting long-term profitability with the inception of weekly series of Sunday Open Days, AMA Wednesdays, Students' Voice Alumni Series, Skillify series, Social Quiz, Industry Webinars, InstaClasses for top of the funnel leads. Introduced Special Bundles, Pre-MBA, India Ka Skilltest, Free Learning Month etc. to get low cost but high quality leads. Impact: We broke our records and clocked daily enrollments of over 150

Achievements:

• Re-created the Application Page flow to drive up registrations by over 25%.
• Created User Personas after extensive User Research through Surveys, Focus Groups & User Interviews to help the Marketing team create targeted campaigns and collaterals that increased Lead influx by 30% and exceeded the daily requirement of 1400, whilst maintaining lead quality

• Built India's First & Largest Free Mentorship Platform which enabled users to connect to and seek actionable advice from people IN their dream colleges and companies
• On-boarded over 400 Mentors from across top companies like Google, Microsoft, Facebook, McKinsey & Co., Goldman Sachs, Uber, Apple, Adobe, D.E. Shaw, Bain & Co. etc. as well as alumni of leading universities; IITs, IIMs, ISB, Oxford University, CMU, Cornell, TAMU, NYU etc. by compelling them to give back & shape young lives for FREE
• Mentored over 30,000 learners without any performance marketing by forging tie-ups across tier 1, 2 and 3 Engineering and MBA colleges
• Launched and scaled Careerpedia, a comprehensive Career Encyclopedia with 21,000 subscribers, that was built to have exclusive content on careers and education written by, or having insights from top industry professionals themselves

Achievements:

• Generated 1.6 Cr in Revenue and recorded a repeat rate of 48%, success rate of 39% and ensured we became cash positive by year 1
• Leveraged creative organic marketing strategies across social channels like Facebook(groups), Quora, YouTube etc. to drive up Mentorship sign ups, engagement and brand awareness. The average unique views on YouTube being over 52K and average unique views on Quora answers being 10K

• Handled online media buying for 40% of the company's clients single-handedly
• Coached 9 account managers on Google Analytics, AdWords, Facebook Ads Manager and Content Marketing
• Built 2 proprietary tools with the development team, that automate the entire customer acquisition cycle from Feed Generation, Ad creation to Ad Optimization and Reporting through intelligent algorithms

Achievements:

• Drove up online ROI by 35% and achieved 85% retention for key clients by leveraging Landing Page Optimization, Intent Based Optimization and Personalization through Grid Modelling/Creative Mapping

• Handled the highest billing Key Accounts with an annual implication of 3 Cr
• Led the acquisition and retention team of 13 Sales & Marketing Managers and Executives
• Liaised with the Product team to conceptualize new products by finding the right mix of business requirement and product fit for key clients

Achievements:

• Achieved highest growth in revenue numbers for the market over the course of 2 sales cycles
• Received an out of time appraisal within 2 months of joining

• Reviewed project specifications and designed technology solutions that met or exceeded client expectations