KRITIKA KRISHNAKUMAR

• Grew Instagram and TikTok pages from 0 to over 100k followers on multiple pages (QSM, Tasheel Center main branch, Quickplus Recruitment Services, Wemine).
• Ranked our website as No. 1 with continuous, doubled-down SEO practices.
• Expanded and led the team from 1 member to 15 people in the digital marketing team.
• Built personal branding for the founder (from 400 followers to over 8,000 followers).
• Streamlined editorial processes for improved efficiency and quality control.
• Worked closely with sales teams to develop tailored collateral that addressed customer pain points effectively.
• Led quarterly planning sessions to align content initiatives with overall business objectives.

Reported to: Ashish Koshy, Marketing Head.

Contact: +971 52 927 4107.

• Created a successful email marketing campaign called 'warm-up mailers' that broke industry open rates (28% - 40%).
• Wrote original and engaging app push notifications, WhatsApp, email, and Meta Ads copy to drive engagement to app/website landing pages.
• Edited copy written by junior copywriters and blog writers before scheduling the campaigns.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Researched industry trends and customer preferences to inform copywriting efforts.

Reported to: Sanchea D'Souza (Content Lead)

Contact: +91 98196 81549

• Led a branding exercise to set a brand tone and voice across the web, social media, product packaging, and e-commerce sites.
• Created monthly content calendars, influencer performance ad video creations, WhatsApp and email campaigns to meet everyday lead targets.
• Facilitated brainstorming sessions among team members to generate innovative ideas for future projects.
• Directed SEO initiatives to improve organic search rankings for targeted keywords and phrases.

Reported to: Naveen Iyer, Founder.

Contact: +91 99401 47351.

• Managed multiple accounts simultaneously, ensuring smooth communication and timely delivery of copy (DeepRooted, Payoneer, Coffeebeans, BookMyShow, SMAC, and Godrej).
• Lead client briefs, revisions, approvals, and ongoing relationship management with CMOs.
• Coordinated with internal creative and strategy teams to execute campaigns.
• Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
• Reviewed and edited final copy for accuracy and to correct grammar errors.

Reported to: Joe Deepan, Creative Head.

Contact: +91 88610 19794.

• Created a lifestyle brand story from scratch to help manufacturers sell their dead stock during the Covid-19 pandemic.
• Posted human-first video content, with reels hitting over 5 million views and orders.
• Led a team of marketing professionals for successful product launches and promotions.
• Implemented data-driven decision-making processes to guide innovative marketing strategies.