KRUPA PANDIYAN
Needamangalam
Summary
To achieve a challenging position in the field, with my skills and abilities, and to attain professional growth that would give an opportunity to bring out the best in me. And more than 5 years of Email Marketing field experience.
Overview
5
5
years of professional experience
Work History
Marketing Automation Analyst
Merit Data and Technology Private Limited
Chennai
06.2023 - Current
- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
Email Marketing Specialist
Vintorix Private Limited
12.2021 - 04.2023
- Analyze the processes in the company, design the CRM workflows in Salesforce, and also provide custom solutions for specific business requirements
- Manage the customer data, sales operations, and marketing campaigns through cloud based customer relationship management (CRM)
- Creating and Monitoring wide variety of promotional and triggering email campaigns
- Ensuring the layouts optimized user-friendly
- Run various testing with different subject lines and layouts to find high open rates and performing content
- Authenticate using domains and IPs to ensure the deliverability
- It will result high open rates, click through rates, as well as leads
- User engagement and bounce management will place in day-to-day process
- Analyzing the performance of the data with the responses and leads we got from that campaign
- Data Driven Analysis and Bounce management
- Creating the campaign management
- Tracking and analysis the campaign reports.
Email Marketing Specialist
Webberax
08.2019 - 11.2021
- Manage the email marketing strategy for the company that includes planning, email creatives & content, audience segmentation, testing, deployment, delivery and reporting of metrics
- Creating the campaign matrices and A/B testing and subject rotation, Content creation and From rotation etc
- Generate daily, weekly, monthly and quarterly performance reports including the ability to recognize and troubleshoot data anomalies
- Strategized and implemented efforts to increase email deliverability performance utilizing Return-Path.
Education
MCA -
Anjalai Ammal Mahalingam Engineering College
01.2019
BCA -
A.Veeriya Vandaiyar Memorial Sri Pushpam College
01.2016
HSC -
St.Joseph's Girls Higher Secondary School
01.2013
SSLC -
Meenakshi Mariyappar High School
01.2011
Skills
- Campaign Automation
- Email Marketing
- HTML/CSS
- Data Processing
- Customer Relationship Management
- Lead Generation
- Customer Data Platform
- Campaign Management
- KPI analysis
- Excel proficiency
- SQL and Databases
Personal Information
- Date of Birth: 07/30/96
- Nationality: Indian
- Marital Status: Single
Languages
- English
- Tamil
Languages
Tamil
First Language
English
Advanced (C1)
C1
Timeline
Marketing Automation Analyst
Merit Data and Technology Private Limited
06.2023 - Current
Email Marketing Specialist
Vintorix Private Limited
12.2021 - 04.2023
Email Marketing Specialist
Webberax
08.2019 - 11.2021
MCA -
Anjalai Ammal Mahalingam Engineering College
BCA -
A.Veeriya Vandaiyar Memorial Sri Pushpam College
HSC -
St.Joseph's Girls Higher Secondary School
SSLC -
Meenakshi Mariyappar High School
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