Krupali Bale

Strategic marketing leader with 10+ years of experience spanning advertising, brand building, and consumer engagement across categories including F&B, lifestyle, and wellness. Known for developing high-impact 360° campaigns, experiential brand IPs, and cross-industry partnerships—shaping narratives that connect brands to culture, community, and conversation. Adept at owning GTM strategy, driving P&L growth, and leading activations across digital, ATL, BTL, and grassroots channels.

• Drove 5x growth on Q-commerce platforms through product visibility, promo planning & conversion optimization.
• Owned and grew P&L for two digital-first brands, delivering consistent revenue growth through integrated marketing.
• Launched 20+ new SKUs with full-stack execution: consumer insight → concept → packaging → GTM.
• Led ATL/BTL/digital campaigns with strategic media mix, influencer programs, and performance metrics tracking.
• Negotiated high-impact deals for agency clients and in current brand role to maximize ROI and operational efficiency.
• Led cross-functional coordination with production houses, media partners, and content creators to execute multi-platform brand storytelling, including brand-film production and digital-native video series.

Beyond the Desk
I’m an avid painter who finds creativity equally fulfilling on canvas and in campaigns. A passionate reader, I enjoy diving into mythology, fiction, and compelling brand narratives. Travel brings me immense joy—fueling my curiosity for cultures, conversations, and untold stories. Recently, this has also sparked a growing love for food exploration, turning every journey into a delicious discovery.