Kruti Dalal

• Developed and executed end-to-end brand strategies, driving 200× growth in brand visibility across digital channels.
• Led market research initiatives to identify consumer trends, enabling data-driven brand positioning and a 20% uplift in engagement.
• Defined brand positioning, values, and audience personas, resulting in a cohesive brand identity, and 3× faster creative alignment.
• Crafted compelling brand messaging and narratives, contributing to a 30K+ organic follower growth across social platforms.
• Analyzed the competitor landscape to inform strategic pivots, maintaining a distinct edge in a saturated market.

Mobile Apps Teams.

• Led marketing and growth initiatives for 4+ mobile apps, covering ASO, creative strategy, user feedback, and feature enhancements.
• Improved app visibility and conversions through continuous ASO, keyword optimization, and A/B testing of creatives.
• Collaborated with product and tech teams on bug fixes, UX improvements, and data-driven updates using analytics and user insights.
• Monitored growth metrics and user behavior to optimize funnels and retention, while staying informed through competitive market research.

• Managing influencer marketing for fashion brands.
• Pitching ideas for new marketing strategies.
• Managing fashion brands and their social media aesthetics.
• Working closely with the marketing and operations teams for a better understanding of the brand's growth and statistics.

• Handled PR for food, luxury, and clothing brands.
• Launched a fine dining restaurant, Blend Kitchen and Bar, handling PR for the restaurant as well.
• Media Relations: Building and maintaining strong relationships with key media outlets, journalists, and influencers.
• Pitch stories, secure media coverage, and manage media inquiries.
• Internal Communication: Coordinating with the clients, understanding their expectations and requirements, and giving them the satisfying results they expect.

• I did a styling project with the brand 'Central' for a festive collection project.
• Sourced garments from the brand, Styled Models, for the festive collection shoot.

• For an Ad Shoot for Brand - Right to protein
• Sourced garments for the lead artists.

• Monthly marketing strategies, including market research, competitive analysis, and customer segmentation for 40+ brands.
• Coordinated with cross-functional teams to meet client objectives and deadlines.
• Collaborate with the team to execute campaigns that drive brand awareness and revenue growth for fashion and.
• Lifestyle brands like Inc5, Chemistry, Laxmipati, Joolry, Bodd Active, etc.
• Data-driven insights and analytics to measure the effectiveness of marketing campaigns, adjust strategies, and maximize ROI, and suggest.
• Offers and sale suggestions based on data.
• Marketing research and managing the successful launch of new brands/products, including market positioning, pricing strategy, and promotional campaigns.
• Craft a compelling brand identity and positioning that resonates with our target audience, highlighting the unique value propositions.
• Website QC, along with monthly website wireframes and layouts.
• Collaborating with sales, product development, and creative teams to ensure seamless execution of marketing initiatives.