K.S.A.Narasimha Raju
Summary
A dedicated professional committed to sourcing high-quality, functional, and aesthetically appealing products to enhance customer satisfaction. Possesses extensive experience and a results-driven approach, with strong market insights, trend analysis, and negotiation skills.
Senior Manager, Buying at Homecentre, Ms Lifestyle International Pvt Ltd. Over 19 years of experience in sourcing household items, including décor accessories, home fragrances, crockery, glassware, and external household brands. Detailed Client Service Associate known for having great organizational skills. Gifted at working with all types of customers. Looking for a new role where hard work and dedication will be highly valued. Strategic Senior Manager known for productivity and efficiency in task completion. Skilled in leadership, operational strategy, and financial management. Excel at communication, problem-solving, and adaptability to drive team success and achieve organizational goals.
Overview
22
22
years of professional experience
Work History
Senior Manager Buying Lead Grade M2
Homecentre, Ms Lifestyle International Pvt Ltd
04.2017 - Current
- Handled Décor accessories, Home Fragrances, Interiors and Garden which contributed 22% to total household sales with an average 53% realized margins
- Attended major International trade fairs such as , IHGH, Canton, Ambiente, Hong Kong Mega Show and The Inspired Home Show in Chicago to stay updated with industry trends and establish key supplier relationship
- Involved in sourcing, negotiations, trend analysis, and inventory management
- Analyzed top-selling home décor categories
- Recognized key trends and modernized the product range.
- Explored dynamic home fragrances at international trade fairs, focusing on sustainability, personalization, and wellness
- Achieved a top-line sale of 100 crore in gifts with a bottom-line margin of 52%, maintaining a 60% season sell-through and 135 days of stock
- Implemented a Good/Better/Best (GBB) categorization for ranges, ensuring core product availability as per timelines
- Introduced minimum and maximum stock levels at stores to maintain ideal inventory and desired season launch plan
- Participated in assessment of design churns actively.
- Created fashion lines based on themes from shared mood boards.
- Established a strong supplier base through exclusive collections, pricing negotiations, and revised payment terms
- Introduced planograms in high fashion categories to optimize option and buy plans
Manager Buying Grade M1
Homecentre, Ms Lifestyle International Pvt Ltd
04.2009 - 03.2013
- Promoted to handle External Brands contributing 45% to the Household turnover, achieving a 100-crore turnover with 42% realized margins
- Managed high-recall soft brands like Portico, Spaces, Bombay Dyeing, and Maspar, with soft goods contributing 65% and hard goods 35%
- Initiated Direct Import and OEM collections for brands like Corelle, Ocean, Luminarc, and Crystal De Arc
- Generated additional marketing revenue through in-store space hire and mall atriums, collaborating with brands for category-specific promotions
- Converted major brands to a sale or return (SOR) model to reduce high stock risks, and implemented margin hikes annually
- Created exclusive 365-day and festive bulk ranges from core brands like Portico, Spaces, Ocean, and Wonderchef
- Received best performing department award in festive season of FY 2012-13.
Assistant Manager - Buying
Homecentre, Ms Lifestyle International Pvt Ltd
11.2005 - 03.2009
- Managed Crockery and Glassware categories for 12 stores
- Introduced Tableware brands and subsidiary categories
- Solely responsible for identifying the right product mix
- Collaborated with the Dubai buying team for product allocation and consolidation
- Launched domestic private label crockery by involving in design and option planning
Assistant Manager Sales
Seaways Shipping Pvt Ltd (SSL)
Hyderabad
08.2005 - 11.2005
- Company Overview: SSL is a Hyderabad-based company with 17 branch offices in India, offering services like local transportation, international freight forwarding and shipping, third-party logistics, and reverse logistics solutions
- SSL is a Hyderabad-based company with 17 branch offices in India, offering services like local transportation, international freight forwarding and shipping, third-party logistics, and reverse logistics solutions
Assistant Manager – Sales
Simbhaoli Sugar Mills
07.2004 - 05.2005
- Managed institutional sales of specialty and bulk sugar
- Identified target groups in the hospitality industry, including star hotels, beverage industry, airlines, and corporate sector
- Liaised with the purchase department for price negotiation and deal finalization
- Participated in annual tenders with corporates
- Coordinated with existing distributors for bulk sugar sales and identified new distributors
Senior Executive Sales
Seaways Shipping Pvt Ltd
09.2002 - 03.2004
- Initially placed in Visakhapatnam as a Marketing Executive for Air/Sea, later promoted to Senior Executive and Assistant Sales Manager (Hyderabad)
- Generated export/import cargo for air shipments and refrigerated containers out of Visakhapatnam
- Consistently met sales targets.
- Developed budgeting, cost sales reports, and financial strategies, maintaining stock of Air Waybills (AWB) for different airlines
Education
Masters Programme - International Marketing, Sales and Distribution Management
GITAM, Institute of Foreign Trade (GIFT)
Visakhapatnam01.1999
Bachelor of Commerce - Income tax and Management Accountancy
Dr. L.B. College
Visakhapatnam01.1997
Skills
- Effective Negotiation Skills
- Competitive Analysis
- Cross-functional collaboration
- Working knowledge of MS Office
- Material Analysis
Languages
- English
- Hindi
- Telugu
Personal Information
- Age: 48
- Date of Birth: 11/19/76
- Marital Status: Married
Timeline
Senior Manager Buying Lead Grade M2
Homecentre, Ms Lifestyle International Pvt Ltd
04.2017 - Current
Manager Buying Grade M1
Homecentre, Ms Lifestyle International Pvt Ltd
04.2009 - 03.2013
Assistant Manager - Buying
Homecentre, Ms Lifestyle International Pvt Ltd
11.2005 - 03.2009
Assistant Manager Sales
Seaways Shipping Pvt Ltd (SSL)
08.2005 - 11.2005
Assistant Manager – Sales
Simbhaoli Sugar Mills
07.2004 - 05.2005
Senior Executive Sales
Seaways Shipping Pvt Ltd
09.2002 - 03.2004
Masters Programme - International Marketing, Sales and Distribution Management
GITAM, Institute of Foreign Trade (GIFT)
Bachelor of Commerce - Income tax and Management Accountancy
Dr. L.B. College
Similar Profiles
SUNDARAPALLI NAGA TEJA RAMA BHASKARSUNDARAPALLI NAGA TEJA RAMA BHASKAR
SENIOR CRE at LIFESTYLE INTERNATIONAL PVT LTD.SENIOR CRE at LIFESTYLE INTERNATIONAL PVT LTD.
YERRISWAMI VADDEYERRISWAMI VADDE
Department Manager at Lifestyle International Pvt Ltd (MAX FASHION)Department Manager at Lifestyle International Pvt Ltd (MAX FASHION)
Vijay S TVijay S T
Manager - Sourcing /Quality Support - Furniture & Household at Lifestyle International Pvt Ltd. (Home Centre)Manager - Sourcing /Quality Support - Furniture & Household at Lifestyle International Pvt Ltd. (Home Centre)