Summary
Overview
Work History
Education
Skills
Interests
Work Availability
Quote
Timeline
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KSHIPRA KULKARNI

KSHIPRA KULKARNI

Project Management| AdTech Expert | Revenue Optimization
Mumbai

Summary

Masters in Business Management with a experience in multiple business verticals that include AdTech space, E-commerce and Manufacturing industry. Currently associated with family business - Industrial Energy Saving technologies- in building pan India dealer network for enhancing sales efforts. Previously, worked at Media.net under strategic publisher partnerships - leading efforts to increase Media.net's presence in international markets(Non US), primarily building the business from ground up in Japan. This entailed highly technical Ad products and integrations that were successful, leading to increased market share in JP. Strong aptitude in project management, account management, business processes optimization, building and executing business strategies to maximize revenues through data analytics efforts. Having a knack for grasping new technologies quickly - undertook several tech heavy projects and successfully delivered output. Track record of building strong business partnerships and delivering timely results in competitive markets in fast pace growing environment. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

5
5
years of professional experience
5
5
years of post-secondary education

Work History

Strategic Partnerships Manager

Devdeep Technologies
Pune
01.2022 - Current
  • Devdeep Technologies deals in industrial energy saving technologies.
  • Responsibilities mainly include creating sales funnels and establishing wider dealer network for enhancing sales across India
  • Partnering with industry professionals pan India to develop mutually beneficial business associations for driving sales and facilitating wider footprint.
  • Organized and detail-oriented with strong work ethic, especially to ensure smooth functioning of business associates and ensuring there are no overlaps of sales calls.
  • Part of BNI association to build stronger network - creating strategic alliances to grow business.

Geo Lead - Publisher Partnerships

Media.net
Mumbai
06.2021 - 12.2022
  • Managed revenue of ~$98,000 per month with over 50 publisher accounts. Primarily worked for publishers in geographies - SEA, APAC
  • Led project of establishing new market for business in Japan. With team of 4, worked on ad demand and market analysis as well as scope of products that can be scaled.
  • Successfully developed and executed strategies to penetrate in market and thereby set foot as leading Ad tech company.
  • Worked on developing and customizing tech intensive product- Managed Prebid - Wrapper solution for Japan market. Successfully launched and integrated Managed Prebid solution in Japan publishers and won multiple tests against other market leaders.
  • Based on case studies of Managed Prebid in Japan, worked on building scope of product in other geo markets as well.
  • Bucketed inactive publishers based on historic reasons, resolved contentious issues and boosted relive rate by 30% within 2 months
  • Ran OJT sessions and multiple knowledge transfer sessions for programmatic tech products for teams and new hires.

Category Manager

Urban Company
Mumbai
01.2021 - 05.2021
  • Studied technical aspects of managed category to identify key quality attributes and cost containment levels.
  • Mitigated business risk and improved customer lead times through thoughtful supplier network design.
  • Maximized category turnover through proactive management strategies.
  • Fostered positive work atmosphere by acting and communicating collaboratively with customers.
  • Converted 80% of projected target technicians (conversion rate of 28%) within 21 days
  • Successfully launched company operations in 3 cities from ground up. This was fastest launch among new launches in 2021 in given timeframe
  • Identified and reduced operational inefficiencies, coordinated with cross-functional teams to optimize processes.
  • Conducted market research on existing price structures and ran pilot project to establish new SKU for AC category

Senior Associate

PUBLISHER PARTNERSHIPS, Media.net
Mumbai
01.2018 - 01.2020
  • As contextual ads expert, managed 250 potential publisher accounts across CA, UK, US that accounted for 30% of BU revenue. Assisted clients in auditing SEO on websites, worked on traffic acquisition and AB tests to enhance conversions, effectively boosting their ad revenues by 60% and RPMs by over 100%
  • Developed tailored ad solutions/product by collaborating with Design and Tech teams – Advertorials and Mobile interstitials (Contributed to additional revenue of $580 across team in a week)
  • Single-handedly drove multiple Geo-targeted data analytics and competitor research efforts to mine industry trends that helped improve RPCs by 2% optimize ad revenue at BU level by 4%
  • Maximized client engagement by promptly identifying needs, resolving issues and recommending best suitable product solutions.
  • Undertake knowledge transfer sessions and OJT mentoring for new hires at both Junior and Associate levels.

Education

Bcom (Business Management) -

Jaihind College
Churchgate
06.2015 - 03.2018

Mcom (Business Management) -

Narsee Monjee
Mumbai
06.2019 - 03.2021

Skills

    AdTech- Programmatic and Contextual

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Interests

Bikerni - All India Women Riders Association

Learning new cultures and languages

Music enthusiast and a bollywood keeda

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Paying attention to simple little things that most men neglect makes a few men rich.
Henry Ford

Timeline

Strategic Partnerships Manager

Devdeep Technologies
01.2022 - Current

Geo Lead - Publisher Partnerships

Media.net
06.2021 - 12.2022

Category Manager

Urban Company
01.2021 - 05.2021

Mcom (Business Management) -

Narsee Monjee
06.2019 - 03.2021

Senior Associate

PUBLISHER PARTNERSHIPS, Media.net
01.2018 - 01.2020

Bcom (Business Management) -

Jaihind College
06.2015 - 03.2018
KSHIPRA KULKARNIProject Management| AdTech Expert | Revenue Optimization