KSHITIJ SHARMA

Consumer insights and UX research professional with 6+ years of experience transforming qualitative and mixed-method research into actionable strategies for product, brand, and marketing teams. Skilled at mapping customer journeys, diagnosing brand health, and shaping go-to-market strategies across fintech, automotive, FMCG, and digital platforms. Known for a consultative approach that simplifies complexity and aligns research with business goals.

Now actively transitioning to brand-side roles in consumer insights, UX research, and product strategy—bringing deep empathy for users and a sharp focus on business outcomes.

Consumer & Market Understanding

• Consumer Behavior Analysis
• U&A Studies
• AAU & Brand Equity Tracking
• Needs-State & Occasion Mapping
• Customer Journey Mapping
• Purchase Driver Identification
• Market Trend Forecasting
• Brand Health Tracking
• Concept & Communication Testing
• Value Proposition
• Persona Development
• Communication Testing
• Category Entry Points
• Product-Market Fit
• CX Audits and mystery shopping

Research Methodologies

• Qualitative Research (IDIs, FGDs, Immersions)
• Quantitative Surveys
• Hybrid/Mixed Methods
• UX & VoC Research.
• Netnography
• Ethnography
• Digital Diaries

Strategy & Business Impact

• GTM Strategy
• Needs-Based Segmentation
• Value Proposition Design
• Brand Funnel & Archetype Mapping
• Pricing & Portfolio Strategy
• Innovation Planning
• Competitive Benchmarking
• Insights-to-Action Planning.

Tools & Frameworks

• MS Excel
• PPT
• 4Ps Framework
• Brand Funnel
• JTBD (Jobs-To-Be-Done)
• Consumer Journey Maps.

Leadership & Collaboration

• Client & Stakeholder Management
• Team Mentorship
• Proposal Development
• Revenue Ownership
• Cross-Functional Collaboration (Marketing, Product, CX Teams)
• Business Development
• Storytelling & Decision Influence