KSHITIJ SHARMA
New Delhi,Delhi
Summary
Data-Driven Consumer Insights & Brand Strategy Leader with 6+ years of expertise in Market Research, Competitive Intelligence, and Growth Strategy across FMCG, Automotive, Fintech, and E-commerce. Proven ability to transform consumer behavior into actionable 4P strategies, Go-to-Market (GTM) execution, and ROI-driven business decisions. Recognized for operational innovation (40% faster insights-to-strategy cycles) and cross-functional leadership, delivering market expansion and revenue optimization for Fortune 500 brands like Amazon, Hero Motocorp, ITC, Royal Enfield, Tata Motors, Star Sports, Reliance Sports and Foundation.
Overview
6
6
years of professional experience
Work History
General Manager - Research
Purple Audacity Research and Innovation
08.2023 - 04.2025
- Designed data-driven 4P strategies (Product, Pricing, Placement, Promotion) for automotive, E-commerce clients, leveraging competitive bench-marking and consumer need-gap analysis.
- Orchestrated INR 4.5 Cr multi-sector projects, aligning consumer intelligence with product innovation and CX design, resulting in 60%+ client retention.
- Established end-to-end operational processes within the organization that enhanced PACE (Productivity, Accountability, Collaboration, Excellence), resulting in 60%+ profitability and exceptional client retention.
- Spearheaded business development initiatives that generated INR 2.5 Cr in revenue with 60%+ profitability, establishing strategic partnerships with category-leading brands across FMCG, Automotive, Entertainment, Financial Services and E-commerce.
- Built and mentored high-performing teams that seamlessly integrated with clients' marketing functions, ensuring insights directly influenced business strategies and marketing effectiveness.
- Developed strategic frameworks for evaluating brand health and consumer journeys that identified actionable growth opportunities across multiple market sectors, resulting in measurable increases in brand consideration, purchase intent, and customer loyalty across multiple sectors.
Deputy General Manager - Research
Purple Audacity
08.2022 - 07.2023
- Secured INR 3 Cr in engagements through market opportunity assessments, identifying high-growth consumer segments for FMCG and Automotive clients.
- Orchestrated comprehensive initiatives worth INR 3.5 Cr, aligning consumer intelligence with marketing objectives to inform product innovation, communication strategy, and customer experience (CX) design.
- Elevated team performance by coaching & mentoring 3 junior researchers to connect consumer motivations to commercial opportunities, boosting their strategic contribution by 40% and overall productivity by 25%.
- Scaled international revenue by 35% via cross-cultural consumer insights for 4+ global brands.
- Engineered operational efficiencies that decreased project timelines by 20% while elevating strategic output quality, improving profit margins and accelerating market responsiveness for brand partners.
- Formulated organizational initiatives including talent acquisition programs with universities and business development systems that strengthened competitive position of the organization in the market.
Research Manager
Purple Audacity
08.2021 - 07.2022
- Pioneered the implementation of rapid analysis framework that compressed insight-to-strategy timelines by 40%, providing clients with competitive advantage through faster marketing response.
- Utilized strategic consumer journey maps that identified critical brand touchpoints and growth opportunities, directly informing marketing strategy and customer experience enhancements.
- Enhanced international client engagement through delivery of actionable business recommendations, resulting in 50% increase in repeat business.
- Balanced strategic thinking and operational excellence across concurrent projects worth 2.5 Cr.
- Mobilized cross-functional expertise to distill complex consumer behavior into actionable commercial direction, ensuring insights influenced marketing, product, and brand strategy effectively.
Research Trainee
Purple Audacity
11.2019 - 06.2021
- Led mission-critical consumer intelligence during COVID-19 market disruption for Amazon, GPI, and ITC, enabling strategic pivots to maintain business continuity during unprecedented market volatility.
- Developed marketing strategy, product development, and communication plans for projects valued at 50 Lakh to 1.5 Cr.
- Co-lead and worked on one of the biggest social project for ‘Adolescent youth sexual and reproductive health'. Leveraged collated insights to improve program effectiveness, and enhance awareness towards adolescent health campaigns.
Tender Engineer
Three D Integrated Solutions Limited
11.2018 - 10.2019
- Assisted with online bids, tender submissions for electrical equipment, and the technical aspects of projects.
- Co-led one of the biggest project in the aviation industry - ‘Implementing automation and Aadhar based authentication across 6 different airports' (Digi-Yatra).
Education
MBA - Marketing (Executive) - Distance Learning
Institute of Management Technology
Ghaziabad, India09-2025
Certificate - Fundamentals of UX Research
Coursera
New Delhi06.2023
Bachelor of Technology - Electronics and Communication
World College of Technology And Management
Gurugram08.2018
Skills
- Consumer Insights & Market Research
- Consumer Behavior Analysis Market Trend Forecasting
- Needs-Based Segmentation Purchase Driver Identification
- Qualitative & Quantitative Research Methodologies
- Brand Strategy & Commercial Growth
- Brand Equity Assessment Competitive Benchmarking
- Go-to-Market (GTM) Strategy Portfolio Optimization
- Pricing Strategy Value Proposition Development
- Business Leadership
- Stakeholder Management P&L Ownership Cross-Functional Collaboration
- Data-Driven Decision Making KPI Analysis Budget Optimization
- Insights Storytelling Research-to-Action Planning
- Cross-Functional Collaboration (Marketing/Product Teams)
LINKS
www.linkedin.com/in/kshitij-sharma
Timeline
General Manager - Research
Purple Audacity Research and Innovation
08.2023 - 04.2025
Deputy General Manager - Research
Purple Audacity
08.2022 - 07.2023
Research Manager
Purple Audacity
08.2021 - 07.2022
Research Trainee
Purple Audacity
11.2019 - 06.2021
Tender Engineer
Three D Integrated Solutions Limited
11.2018 - 10.2019
MBA - Marketing (Executive) - Distance Learning
Institute of Management Technology
Certificate - Fundamentals of UX Research
Coursera
Bachelor of Technology - Electronics and Communication
World College of Technology And Management
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