KSHITIJ SRIVASTAVA
Delhi
Summary
• Results-focused sales and marketing leader ambitious to drive substantial revenue and profits through proactive strategies. Brings multifaceted approach involving competitor research, innovative promotional strategies and continuous optimization to exceed expectations. Continuously seeks out opportunities in market gaps and customer trends.
• Proven Track Record of achieving / exceeding Target.
• A strong People Manager with sound skills in motivating, mentoring and leading talented professionals. Living the culture and leading by example.
• Won ‘Nobel Service Award' for re-alignment of Distributor Model that lead to 50% growth At Patanjali and was appreciated by Baba Ramdev.
• Achieved ‘Merit Award' for clocking sales targets in the year 2009, 2010 & 2011 at Perfetti Van Melle India Pvt Ltd.
• Awarded one of the ‘Top 3 Area Sales Executive' PAN India for re-engineering distribution in South Delhi that resulted in the growth of 42%.
Overview
19
19
years of professional experience
Work History
REGIONAL SALES MANAGER
N.Ranga Rao and sons India Pvt Ltd.
01.2023 - Current
- Company Overview: One of the top agarbathi manufacturing companies, a market leader in agarbathi.
- Major Brands: Three-in-One, Rhythm, Woods, Lia, Heritage, Home Care, and Foods.
- Handing total turnover is 64 crore annually.
- Developed and implemented Annual Operating Plans (AOPs) and Go-To-Market (GTM) strategies, leading to a 15% increase in sales efficiency, a 10% growth over last year's Q1, and an 11% growth over H1 in 2024-25.
- Designed and executed sales incentive plans, boosting sales team performance by 12%.
- Led the implementation of SFA and DMS, reducing sales reporting time.
- Worked closely with Marketing, Finance, and HR to streamline trade marketing plans, budgeting, and sales training.
- Distributor and Trade Management: Optimized minimum operating price (MOP) and sales costing, improving profitability.
- Performance Monitoring: Established KPIs and dashboards, tracking sales performance, and identifying growth opportunities.
- Handling and managing the budget for the North region.
- Led a team of 183 professionals while collaborating effectively with 230 channel partners.
- Managed the regional sales strategy and business growth plan for existing and new TPs, in addition to handling general administration duties within the region.
- Ensured continuous progress in the development of the monthly demand plan for the region.
- Oversaw category and channel analytics, assessed competition, and product performance within the region, while spearheading the management of BTL initiatives.
- Fosters growth through learning initiatives and talent development programs.
REGIONAL SALES MANAGER
G.D Foods Pvt Ltd
Delhi NCR
01.2021 - 01.2023
- Managed general administration tasks for the region
- Successfully led and supervised a diverse team of 4 ASM, 8 sales officers, and 47 junior sales officers
- In charge of handling a monthly business portfolio valued at 3.50 cr
- Implemented successful cross-promotions with nearby businesses to drive greater customer engagement and product trials
- Sustained responsibility for maintaining and refining the monthly demand plan for the region
- Driving sales target-setting for ASMs, and conducts periodic reviews and managing Regional AOP
- Managing category and channel analytics and competition product performance within region & leads management of BTL initiatives
- Accomplishing deployment of trade schemes in coordination with areas
ASM
Nourishco Beverage Limited. (Tata consumer)
Delhi
08.2019 - 01.2021
- Established new startup business setup at North India
- Opened new & profitable product services markets and setting up business operations in emerging markets
- Started Hub and spoke model in WUP/Haryana/Punjab/Delhi/Rajasthan
- Distribution alignment
- Handled 14 Super stockiest
- Open and Handled 65 spokes in across region
ASM
Modern Food Enterprise Pvt Ltd
Delhi NCR
12.2018 - 08.2019
- Build High performance sales team adding 15 New db
- And 7450 outlets has been added
- Successfully launch cream-pie and crème burst (Muffins) sold 1800 cases in launch
- Business growth from 18lacs to 35 lacs in 3 months
ASM
Patanjali Ayurveda Ltd
Delhi NCR
05.2017 - 12.2018
- Built a high performance team of 7 sales officers and 28 distributor salesmen for South and West Delhi
- Hired, trained, planned, assigned, directed work and ensured the team offered world-class sales services to the company
- Created an incremental revenue of 50 crores and clocked 67% growth through campaigns, initiatives, events that focused on area coverage expansion plan based on market intelligence and inputs from SO
- Managed planning; appointed new distributors; mapped the territories, distribution coverage; distributor claims; primary and secondary sales; stock requirement; inventory and collection part of the company
ASM
SCA Hygiene Products India Pvt. Ltd
Delhi NCR
05.2015 - 04.2017
- Responsible for planning and execution of system and processes to lead team to achieve set targets
- Executed cross promo with local / regional brands giving us increased consumer trials
- Setting up infra to achieve set target in entire Area
AREA SALES EXECUTIVE
PERFETTI VAN MELLE INDIA PVT.LTD
04.2007 - 04.2015
- Area Sales Executive (ASE), Punjab, from December 2014 to April 2015.
- Implementing the GOTM model for Punjab's major towns, Chandigarh and Ludhiana.
- Successfully establish Super stockiest Model
- Area Sales Executive (ASE) Himanchal Pradesh (From Feb, 2014 to Dec, 2014)
- Area Sales Executive (ASE) Haryana (From March 2013 to Feb, 2014)
- Area Sales Executive (ASE) North East (Meghalaya Assam, Arunachal (From July 2012 to March, 2013)
- Started Hub and spoke model
- Achieved Merit Award for high performance in the year 2008-09, 2009-10 and 2010-2011, 2012-2013
TERRITORY SALES IN CHARGE (TSI)
PIDILITE INDUSTRIES LTD.
Lucknow
01.2006 - 03.2007
- Territory sales in charge (TSI) at Lucknow (From Jan, 2006 to March, 2007)
Education
Graduation - Commerce
Nagpur University
01.2001
Skills
- Sales strategy
- Coaching and mentoring
- Budget management
- Market analysis
- Team leadership
- Demand planning
Projects
Implementing GOTM Model for Punjab's major Town Chandigarh, Ludhiana.
Personal Information
- Date of Birth: 03/14/80
- Marital Status: Married
Timeline
REGIONAL SALES MANAGER
N.Ranga Rao and sons India Pvt Ltd.
01.2023 - Current
REGIONAL SALES MANAGER
G.D Foods Pvt Ltd
01.2021 - 01.2023
ASM
Nourishco Beverage Limited. (Tata consumer)
08.2019 - 01.2021
ASM
Modern Food Enterprise Pvt Ltd
12.2018 - 08.2019
ASM
Patanjali Ayurveda Ltd
05.2017 - 12.2018
ASM
SCA Hygiene Products India Pvt. Ltd
05.2015 - 04.2017
AREA SALES EXECUTIVE
PERFETTI VAN MELLE INDIA PVT.LTD
04.2007 - 04.2015
TERRITORY SALES IN CHARGE (TSI)
PIDILITE INDUSTRIES LTD.
01.2006 - 03.2007
Graduation - Commerce
Nagpur University
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