KSHITIJA NIMBARTE
Digital/Performance Marketer
Summary
- Accomplished and strategic Digital Marketing/Performance Marketing Senior Manager with 9 years of experience in driving online success for various brands and organizations.
- Adept at developing and executing innovative digital marketing strategies and consistently delivering exceptional results through a data-driven approach.
- Proven ability to lead cross-functional teams, optimize campaigns, and foster brand growth in highly competitive markets like US, CA, UK, India & APAC.
- Good analytical skills, a deep understanding of digital platforms, and a track record of exceeding targets. Seeking to leverage my expertise to lead digital marketing initiatives and deliver measurable business impact.
Overview
9
9
years of professional experience
Work History
Senior Manager, Performance Marketing
Imarticus Learning
01.2024 - Current
- Leading a team of 3 performance marketing leads, overseeing campaign strategies and execution
- Working towards the KPI of scaling up the Revenue for a particular LOB while maintaining the CAC targets
- Collaborating with Sales, Product, and Creative teams to align marketing efforts with business objectives
- Actively involved in developing and implementing data-driven marketing strategies to optimize campaign performance and ROI
- Working on the CRM management tools to ensure proper lead delivery to the sales team
- Collaborating with the SEO & Email marketing teams to scale up the non paid revenue contribution
- Working towards managing the new initiatives like website revamp & B2B2C Sales strategy to generate bulk registrations
Senior Manager, Digital Marketing
Emeritus
05.2021 - 12.2023
- Led performance marketing for the LOBs assigned to me for India and APAC markets
- Worked towards optimizing the overall CAC and Revenue while also making sure that the paid marketing channels are giving profitable returns
- Managed a team of 5 and have worked together with them to strategize, optimize and implement campaigns across multiple paid channels like Google, Meta, affiliates, etc.
- Led strategic projects and took up growth hacking initiatives by working closely with the product, analytics and creative/content teams to improve product experience and drive customer acquisition
- Collaborated with the Sales, Product and Creative teams and addressing their issues/concerns related to lead quantity/quality
Account Manager, Client Solutions Team
Bytedance (Tiktok)
07.2020 - 04.2021
- Managed and grew post sale client relationships and revenue for advertisers specifically for the UK and European markets
- Grew revenue, educated, and led upsell conversations with clients post initial sale
- Educated the client on products and product updates to advise on the best approach to drive business outcomes for clients and agencies
- Was responsible for measurement strategies of clients in relation to tracking metrics and delivering results
- Identified optimization opportunities for improving performance, specifically for gaming clients
- Demonstrated expertise in all matters relevant to the book of business, including escalation and troubleshooting to resolve client issues
- Consulted and coached the clients and agencies to achieve greater results on TikTok solutions
Senior Manager, Paid Media
Ethinos Digital Marketing
02.2020 - 06.2020
- Managed a team of 4 people (Assistant Managers/Managers) and guided them toward building an effective media strategy (Paid Media)
- Handled budgets of around INR 20Mn for around 4 set of clients Strategized and created business objective focused media plans for clients
- Supplemented paid media efforts with core B2B/B2C focused strategies Ensured that the campaign optimization and creative strategies help drive the best ROAS, ROI and MQLs of the clients (at highly optimized CPL and CAC levels)
- Worked with the SEO team to optimize Google Ads to refine keyword level targeting
- Worked closely with clients to build a business case for both short term and long-term strategies
- Educated clients on new Ad Types, Beta programs and created plans to execute the same with clients to test the hypothesis
- Worked with Multiple affiliate networks and internal paid marketing teams in order to fulfill various branding/performance marketing needs of the clients
Account Manager, Client Servicing & Biddable Media
Logicserve Digital
08.2018 - 11.2019
- Managed, reviewed, and performed daily account responsibilities associated with Google Ads, Facebook (Meta) and other biddable platforms and affiliate partners for a variety of clients
- Worked closely with creative team for creative ideation to promote multiple offers/new product launches
- Provided recommendations and executed strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of platforms in accordance with client goals
- Managed and generated weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid initiatives
- Provided oversight and collaborated closely with the internal as well as external team members to meet client goal
Associate, Biddable Media
Performics.Convonix
07.2015 - 07.2018
- Devised online media strategies that met and exceeded client goals, ensured continuous communication with clients for defining needs, presenting strategies, and sharing campaign reports
- Managed and oversaw the digital marketing budget, ensuring that all campaigns were executed within budget and achieved maximum ROI
- Got hands on experience on various marketing platforms like Google, Facebook, LinkedIn etc
- Managed the budgets of the clients on a daily basis and worked towards optimizing their CPL/CPS goals through various campaign optimization techniques
- Worked on multiple reporting tools like DV360, Kenshoo, Marin, etc Mentored juniors in the team to help them understand multiple paid platforms operationally
Education
B.Tech/B.E. - Electronics/Telecommunication
01.2015 -
12th - Maharashtra
01.2010 - undefined
10th - Maharashtra
01.2008 - undefined
Skills
Brands Worked On
- Consumer Goods & Durables : SAMSUNG, BOSE
- BFSI : ICICI Prudential, ACKO, Kreditbee, HDFC Home Loans, Tata Capital
- FMCG : Jim Beam, Mondelez
- E-commerce : Decathlon, Westside
- Healthcare : Novartis, GE CareCredit
- Ed.Tech : ISB, Wharton, IIMK, IIT Roorkee, IIM Lucknow
- SaaS : Tradegecko, Resulticks
- OTT : Hotstar, SunNxt
- Gaming : RuneScape, Miniclip
- Travel & Tourism : SOTC
Accomplishments
- Worked closely with creative team for creative ideation to promote multiple offers/new product launches
- Provided recommendations and executed strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of platforms in accordance with client goals
- Managed and generated weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid initiatives
- Provided oversight and collaborated closely with the internal as well as external team members to meet client goal
- Devised online media strategies that met and exceeded client goals
- Ensured continuous communication with clients for defining needs, presenting strategies, and sharing campaign reports
- Managed and oversaw the digital marketing budget, ensuring that all campaigns were executed within budget and achieved maximum ROI
- Got hands-on experience on various marketing platforms like Google, Facebook, LinkedIn, etc
- Managed the budgets of the clients on a daily basis and worked towards optimizing their CPL/CPS goals through various campaign optimization techniques
- Worked on multiple reporting tools like DV360, Kenshoo, Marin, etc
- Mentored juniors in the team to help them understand multiple paid platforms operationally
- Promoted from Manager to Senior Manager at Emeritus
- Awarded as the Best New Joiner at Logicserve Digital
- Promoted from the Operations team of Logiserve to the Client Servicing team
- Awarded thrice at Emeritus for over-achieving the Revenue and CAC targets of the respective quarters
- Promoted from Business Analyst to Business Associate at Performics.Convonix
- Worked extensively with Schools like ISB, IIMK, MIT & Wharton and increased the YoY revenue by 2x by bringing the CAC down by 5%
- Structured the accounts of Decathlon on Google & Facebook (Search, Shopping & catalogue campaigns) right from the scratch in collaboration with the client in order to showcase their brand with a whole new approach and helped them in growing their categorical revenue
Timeline
Senior Manager, Performance Marketing
Imarticus Learning
01.2024 - Current
Senior Manager, Digital Marketing
Emeritus
05.2021 - 12.2023
Account Manager, Client Solutions Team
Bytedance (Tiktok)
07.2020 - 04.2021
Senior Manager, Paid Media
Ethinos Digital Marketing
02.2020 - 06.2020
Account Manager, Client Servicing & Biddable Media
Logicserve Digital
08.2018 - 11.2019
Associate, Biddable Media
Performics.Convonix
07.2015 - 07.2018
B.Tech/B.E. - Electronics/Telecommunication
01.2015 -
12th - Maharashtra
01.2010 - undefined
10th - Maharashtra
01.2008 - undefined
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