Summary
Overview
Work History
Education
Skills
Brands/Industries Worked On
Accomplishments
Career Highlights
Certification
Timeline
Hi, I’m

Kshitija Nimbarte

Mumbai
Kshitija Nimbarte

Summary

  • Accomplished and strategic Digital Marketing/Performance Marketing Senior Manager with 8+ years of experience in driving online success for various brands and organizations
  • Adept at developing and executing innovative digital marketing strategies and consistently delivering exceptional results through a data-driven approach.
  • Proven ability to lead cross-functional teams, optimize campaigns, and foster brand growth in highly competitive markets like US, CA, UK, India & APAC
  • Good analytical skills, a deep understanding of digital platforms, and a track record of exceeding targets. Seeking to leverage my expertise to lead digital marketing initiatives and deliver measurable business impact

Overview

8
years of professional experience
1
Certification

Work History

Emeritus

Senior Manager, Digital Marketing
05.2021 - Current

Job overview

  • Leading performance marketing for the LOBs assigned to me for India and APAC markets
  • Working towards optimizing the overall CAC and Revenue while also making sure that the paid marketing channels are giving profitable returns
  • Managing a team of 5 that run campaigns across multiple paid channels like Google, Meta, affiliates, etc.
  • Leading strategic projects and taking up growth hacking initiatives by working closely with the product, analytics and creative/content teams to improve product experience and drive customer acquisition
  • Constantly working with Sales, product and the creative teams and addressing their issues/concerns related to lead quantity/lead quality

Bytedance (Tiktok)

Account Manager, Client Solutions Team
07.2020 - 04.2021

Job overview

  • Managed and grew post sale client relationships and revenue for advertisers specifically for the UK and European markets
  • Grew revenue, educated, and led upsell conversations with clients post initial sale
  • Educated the client on products and product updates to advise on the best approach to drive business outcomes for clients and agencies
  • Was responsible for measurement strategies of clients in relation to tracking metrics and delivering results
  • Identified optimization opportunities for improving performance, specifically for gaming clients
  • Demonstrated expertise in all matters relevant to the book of business, including escalation and troubleshooting to resolve client issues
  • Consulted and coached the clients and agencies to achieve greater results on TikTok solutions

Ethinos Digital Marketing

Senior Manager, Paid Media
02.2020 - 06.2020

Job overview

  • Managed a team of 4 people (Assistant Managers/Managers) and guided them toward building an effective media strategy (Paid Media)
  • handled budgets of around INR 20Mn for around 4 set of clients
  • Strategized and created business objective focused media plans for clients
  • Supplemented paid media efforts with core B2B/B2C focused strategies
  • Ensured that the campaign optimization and creative strategies help drive the best ROAS, ROI and MQLs of the clients (at highly optimized CPL and CAC levels)
  • Worked with the SEO team to optimize Google Ads to refine keyword level targeting
  • Worked closely with clients to build a business case for both short term and long-term strategies
  • Educated clients on new Ad Types, Beta programs and created plans to execute the same with clients to test the hypothesis
  • Worked with Multiple affiliate networks and internal paid marketing teams in order to fulfill various branding/performance marketing needs of the clients

Logicserve Digital

Account Manager, Client Servicing & Biddable Media
08.2018 - 11.2019

Job overview

  • Managed, reviewed, and performed daily account responsibilities associated with Google Ads, Facebook (Meta) and other biddable platforms and affiliate partners for a variety of clients
  • Worked closely with creative team for creative ideation to promote multiple offers/new product launches
  • Provided recommendations and executed strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of platforms in accordance with client goals
  • Managed and generated weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid initiatives
  • Provided oversight and collaborated closely with the internal as well as external team members to meet client goal

Performics.Convonix

Associate, Biddable Media
07.2015 - 07.2018

Job overview

HotstarTradegeckoMondelezKreditbeeWebengage
  • Devised online media strategies that met and exceeded client goals
  • Ensured continuous communication with clients for defining needs, presenting strategies, and sharing campaign reports
  • Managed and oversaw the digital marketing budget, ensuring that all campaigns were executed within budget and achieved maximum ROI
  • Got hands on experience on various marketing platforms like Google, Facebook, LinkedIn etc
  • Managed the budgets of the clients on a daily basis and worked towards optimizing their CPL/CPS goals through various campaign optimization techniques
  • Worked on multiple reporting tools like DV360, Kenshoo, Marin, etc
  • Mentored juniors in the team to help them understand multiple paid platforms operationally

Education

Mumbai University

B.Tech/B.E. from Electronics/Telecommunication
01.2015

12th from Maharashtra
01.2010

University Overview

  • Language: English
  • Percentage: 75-79.9%

10th from Maharashtra
01.2008

University Overview

  • Language: English
  • Percentage: 85-89.9%

Skills

  • Media Strategy
  • Media Planning
  • Performance Marketing
  • Digital Marketing
  • Online Marketing
  • Search Marketing SEM
  • Google AdWords
  • Search Engine Marketing
  • Online Advertising
  • Web Marketing
  • Internet Advertising
  • Pay Per Click AdWords
  • Salesforce
  • Power BI
  • Apps Flyer
  • Firebase
  • Kenshoo
  • Marin
  • Webengage

Brands/Industries Worked On

Consumer Goods & Durables : SAMSUNG, BOSE

BFSI : ICICI Prudential, ACKO, Kreditbee, HDFC Home Loans, Tata Capital

FMCG : Jim Beam, Mondelez

E-commerce : Decathlon, Westside

Healthcare : Novartis, GE CareCredit

Ed.Tech :  ISB, Wharton, IIMK  

SaaS : Tradegecko, Resulticks

OTT : Hotstar, SunNxt 

Gaming : RuneScape, Miniclip

Travel & Tourism : SOTC 

 

Accomplishments

  • Have been Promoted from Manager to Senior Manager at Emeritus
  • Was awarded as the Best New Joiner at Logicserve Digital
  • Was Promoted from the Operations team of Logiserve to the Client Servicing team
  • Awarded thrice at Emeritus for over-achieving the Revenue and CAC targets of the respective quarters
  • Was Promoted from Business Analyst to Business Associate at Performics.Convonix

Career Highlights

   

  • Worked extensively with Schools like ISB, IIMK, MIT & Wharton and increased the YoY revenue by 2x by bringing the CAC down by 5%
  • Structured the accounts of Decathlon on Google & facebook (Search, Shopping & catalogue campaigns) right from the scratch in collaboration with the client in order to showcase their brand with a whole new approach and helped them in growing their categorical revenue
  • Worked for Disney+ Hotstar to promote their app as a marketing platform specifically during the IPL season by generating leads from B2B clients
  • Helped Westside to measure and eventually increase their instore footfalls
  • Worked extensively for HDFC Home Loans right from creative Ideation and helped them increase their Brand visibility
  • Worked on ACKO Motor Insurance and helped them increase their revenue by 3x from the paid channels within 8 months

Certification

  • Google (Display, Search & Video)
  • Facebook Blueprint
  • Bing Ads

Timeline

Senior Manager, Digital Marketing

Emeritus
05.2021 - Current

Account Manager, Client Solutions Team

Bytedance (Tiktok)
07.2020 - 04.2021

Senior Manager, Paid Media

Ethinos Digital Marketing
02.2020 - 06.2020

Account Manager, Client Servicing & Biddable Media

Logicserve Digital
08.2018 - 11.2019

Associate, Biddable Media

Performics.Convonix
07.2015 - 07.2018

Mumbai University

B.Tech/B.E. from Electronics/Telecommunication

12th from Maharashtra

10th from Maharashtra

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