Kshitija Phule
Pune
Summary
Performance Manager with 5 years and 5 months of experience, leading and developing high-performing SEO and PPC teams at a leading IT services company. Proven track record of increasing website traffic by 20%, conversions by 15%, and revenue by 10% through strategic performance management initiatives. Expertise in developing and implementing performance management systems and processes, conducting performance reviews, providing feedback, and coaching employees. Passionate about helping employees grow and succeed, and committed to creating a positive and productive work environment. Result-driven SEM Manager with hands-on experience managing successful search engine marketing campaigns. Boasts strong knowledge in keyword research, bid management and performance analysis to enhance online visibility, lead generation and return on investment. Proven track record of creating high-impact strategies that increase brand awareness and customer engagement. Possesses solid analytical skills and innovative thinking for problem-solving and continuous improvement in PPC and SEO industry
Overview
6
6
years of professional experience
1
1
Certification
Work History
SEM Manager
FitBudd
11.2023 - Current
- Planned, developed, and executed SEM campaigns across various search engines (e.g., Google Ads, Bing Ads).
- Conducted in-depth keyword research to identify high-volume, targeted keywords.
- Managed campaign budgets with an average of $50k in monthly spending, achieved a 4x ROAS, and ensured adherence to return on investment (ROI) goals.
- A/B tested ad copy, landing pages, and bidding strategies to optimize campaign performance.
- Monitored and analyzed SEM campaign performance metrics (e.g., clicks, impressions, conversions).
- Generated regular reports to track progress toward campaign goals and identify areas for improvement.
- Presented data insights and recommendations to stakeholders to inform strategic decision-making
- Maintained a strong understanding of SEM best practices and search engine algorithms
- Stayed updated on the latest SEM trends and technologies
- Collaborated with web developers and IT teams to ensure technical aspects of campaigns were optimized
Performance Manager
Softpixel Solutions
Mumbai
02.2022 - 11.2023
- Worked on a variety of SEO and PPC projects for a range of clients, including Gamerji, Life99, Vivo Gujarat, Kings Living Australia, Wicked Bricks, Volcom, Foy & Co, Durex UK, Doro United Kingdom, and Mamas & Papas UK
- Handled a maximum budget of 34.6 million rupees for these projects.
- Developed and implemented an SEO strategy to improve Gamerji's ranking in search engine results pages (SERPs) for relevant keywords.
- Managed PPC campaigns to generate leads and sales for various clients.
PPC Executive
Little Guru
Bangalore
03.2021 - 02.2022
- Company Overview: Central Government Organization.
- Developed and executed app install campaigns for various embassies across the world.
- Managed the budget for all app install campaigns.
- Coordinated with various stakeholders, including the embassy team, the app development team, and the marketing team
- Developed outreach strategies to generate backlinks and media coverage.
- Monitored the results of all outreach activities, and made adjustments as needed.
- We were able to achieve 60k+ app installs within the 6+ months of app launch.
PPC Manager
Allied Technologies
USA
03.2019 - 02.2021
- Worked on SEO and paid campaigns for up to 15 clients at a time.
- Developed and implemented SEO strategies to improve clients' rankings in search engine results pages (SERPs).
- Created and managed paid campaigns to generate leads, sales, and brand awareness for clients.
- Tracked and analyzed the results of all campaigns, and made adjustments as needed.
Performance Management Intern
Ascentics Technopreneur PVT. LTD.
Pune
- Conducted keyword research, performed on-page optimisation, and built back-links for clients' websites
- Created and managed PPC campaigns on Google Ads and other platforms
- Tracked and analysed campaign performance to make necessary adjustments
Education
BE/Btech - Bachelor of Engineering
VIIT
Pune, India11.2020
Post graduation Certification Program - digital Marketing And Communication
UpGrad
Certification - Advanced Pay-Per-Click
Course - AI and Chatgpt
DGmark institute
Certification - Ecommerce Google Ads
Udemy
Course - Google Tag Manager Advanced
Google
Course - advanced seo course
Udemy
Certification - SEO Specialization
Coursera
Course - Google Ads Course For shopify
Udemy
Some College (No Degree) - Course | Google Analytics Advanced
Google
Some College (No Degree) - AI-Powered Shopping Ads Certification
Google
Skills
- Seo
- PPC
- Growth Hacking
- Performance Management
- Hubspot
- Semrush/Ahrefs
- Data analysis skills
- Communication and interpersonal skills
- Content Research & development
- Email Marketing
- Google Adwords
- Linkedin sales Navigator & Driftify
- Creativity and Problem Solving
- Google Analytics
- Google Ads
- Google merchant centre
- Google search console
- Google data studio
- MCC
- Meta Ads
- Campaign optimization
- Google analytics
- Competitor analysis
- Performance analysis
- Budget allocation
- Industry trends
- Bid management
- eCommerce expert
- Data-driven decision making
- Cross-channel marketing
- Market research analysis
- Search engine marketing
- Sales funnel management
- Search engine optimization
- Google analytics expertise
Certification
- Post Graduation Certification Program in Digital Marketing and Communication, UpGrad
- Advanced Pay-Per-Click (PPC) Program, UpGrad
- AI and ChatGPT Course, DGmark Institute
- Ecommerce Google Ads, Udemy
Hobbies and Interests
- Reading
- Trying Different Cuisines
- Travelling
- Gardening
Extracurricular Activities
Volunteer:
OrganizedLOGGER, Developed and executed marketing campaigns to promote the community and its events., Managed the community's social media channels and website., Organised and executed book club meetings and discussions.
Public Relations (PR) Volunteer, Pune Food Explorer:
Developed and executed PR campaigns to promote the community and its events., Managed the community's social media channels and website., Organised and executed media events and interviews.
Languages
- English
- Hindi
Timeline
SEM Manager
FitBudd
11.2023 - Current
Performance Manager
Softpixel Solutions
02.2022 - 11.2023
PPC Executive
Little Guru
03.2021 - 02.2022
PPC Manager
Allied Technologies
03.2019 - 02.2021
Performance Management Intern
Ascentics Technopreneur PVT. LTD.
BE/Btech - Bachelor of Engineering
VIIT
Post graduation Certification Program - digital Marketing And Communication
UpGrad
Certification - Advanced Pay-Per-Click
Course - AI and Chatgpt
DGmark institute
Certification - Ecommerce Google Ads
Udemy
Course - Google Tag Manager Advanced
Google
Course - advanced seo course
Udemy
Certification - SEO Specialization
Coursera
Course - Google Ads Course For shopify
Udemy
Some College (No Degree) - Course | Google Analytics Advanced
Google
Some College (No Degree) - AI-Powered Shopping Ads Certification
Google
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