Hi, I’m
Kshitija Nimbarte
Senior Digital Marketing Manager
Mumbai
Summary
I am a results-focused Digital Marketing Senior Manager with 8+ years of experience. I excel in strategic planning, team leadership, data-driven decision-making, and technology utilization. My track record includes successfully executing multi-channel campaigns, managing budgets efficiently, and building strong client relationships. I'm adaptable to industry changes and committed to driving measurable results through innovative digital marketing strategies.
Overview
10
years of professional experience
5
years of post-secondary education
Work History
EmeritusMumbai
Senior Manager, Performance Marketing
08.2023 - Current
Job overview
- Heading the performance marketing for the LOBs assigned to me for the India and APAC markets
- Working toward optimizing the overall CAC and Revenue while also making sure that the paid marketing channels are giving profitable returns
- Managing a team of 3 that run campaigns across all the paid channels like Google, Meta, affiliates, etc.
- Leading strategic projects and taking up growth hacking initiatives by working closely with the product, analytics and the creative/content teams to improve product experience and drive customer acquisition
- Constantly working with the Sales and the performance marketing teams and addressing the issues/concerns related to the lead quantity/ lead quality
EmeritusMumbai
Manager, Performance Marketing
05.2021 - 08.2023
Job overview
- Led overall digital marketing with revenue and CAC responsibility across a portfolio of courses, with focus on overall user growth and working on growth loops.
- effectively marketed products across regions and spectrum of demographics
- Defined performance marketing strategy across paid search, paid social and other sponsored publisher channels to deliver on quarterly revenue and CAC targets for a portfolio of courses.
- Owned end to end execution, while working closely with Business, Creative, and Analytics teams
- Worked at the trifecta of data, performance & creative to maximize impact for the marketing campaigns.
- Worked with content and creative teams to develop marketing assets to market across digital platforms.
- Navigated cross functional relationships with Tech, Analytics product & Creative teams to solve problems or to up performance of marketing campaigns.
Bytedance (TikTok)Mumbai
Account Manager, Client Success
07.2020 - 04.2021
Job overview
- Managed and grown post sale client relationships and revenue for advertisers
- Was an expert in TikTok solutions for businesses of all sizes and adapted recommendations quickly to suit varying client needs.
- Grew revenue, educated, and led upsell conversations with clients post initial sale.
- Educated the client on products and product updates to advise on the best approach to drive business outcomes for clients and agencies.
- Was Responsible for measurement strategies of clients in relation to tracking metrics and delivering results.
- Identified optimization opportunities for improving performance.
- Demonstrated expertise in all matters relevant to the book of business, including escalation and troubleshooting to resolve client issues.
- Consulted and coached the clients and agencies to achieve greater results on TikTok solutions.
EthinosMumbai
Senior Manager, Biddable Marketing
02.2020 - 07.2021
Job overview
- Created business objectivefocused media plans for client objectives
- Supplemented the paid media efforts with core B2B/B2C focused strategies
- Ensured that the campaign optimization and creative strategies help drive the best ROAS,
- ROI and MQLs of the clients (at highly optimized CPL and CAC levels)
- Understood client objectives and mapped the objectives to the most strategic creative strategies, ad formats and bid optimization strategies to ensure the objectives were met
- Worked with the SEO team to optimize Google Ads to refine keywordlevel targeting
- Worked closely with the clients to build a business case for both shortterm and longterm strategies
- Educated the client on new Ad Types, Beta programs and created plans to execute the same with the clients to test the hypothesis
- Drove business for clients via paid media activities
- Managed a team of 4 people (Assistant Managers/Managers) and guided them toward building an effective media strategy (Paid Media)
- Coached and mentored junior team members, regularly assessing knowledge and skills gaps and implementing corrective action
- Worked with Multiple affiliate networks and internal paid marketing teams in order to fulfill various branding/performance marketing needs of the client
- Ecommerce (Decathlon, Westside) & OTT (Hotstar) were the major industries that I worked on, and managed their revenues
- Entirely had set up the marketing campaigns for Decathlon right from scratch which included the remarketing campaigns as well. Got an opportunity to get my hands on the google shopping campaigns, FB catalogue campaigns, Google Merchant center etc.
LogicserveMumbai
Account Manager, Client Success
04.2019 - 11.2019
Job overview
- Built and managed strong relationships with clients with regards to online digital projects (SEM, PPC)
- Collected regular feedback from clients and shared the insights for development
- Successfully handled queries of Clients and fixed issues through proper coordination
- Coordinated with the Existing clients to cross sell new service
- Attended client meetings daily/weekly to fix issues and discuss progress/plan of actions
- Coordinated the execution of the various elements of the project
LogiscerveMumbai
Account Manager, Biddable Marketing
08.2018 - 03.2019
Job overview
- Managed, reviewed, and performed daily account responsibilities associated with Google Ads, Facebook (Meta) and other biddable platforms for a variety of clients
- Maintained and monitored keyword bids, account’s daily and monthly budget caps, impression share, quality score and other important account metrics.
- Provided recommendations and executed strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of platforms in accordance with client goals.
- Managed and generated weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid initiatives.
- Provided oversight and worked closely with the other team members to meet client goals.
- Regularly interacted with the client and the internal teams in order to ensure that all the marketing needs of the client is getting fulfilled by our internal teams
- Worked majorly on the BFSI clients (ACKO, ICICI Prudential Life, Kreditbee, HDFC Home Loans) which were amongst the top revenue generators for logicserve Digital to meet their business needs. Strategized and planned their digital marketing media budgets and successfully delegated the tasks to the respective teams to get things done on time
- Helped in creative ideation for the multiple offers that were run by the clients.
- Communicated regularly with team members to maintain clearly defined expectations from the client and made sure all the teams are in sync
Performics.Convonix (Publicis)Mumbai
Analyst, Biddable Media
07.2015 - 07.2018
Job overview
- Devised online media strategies that met and exceeded client goals
- Ensured continuous communication with clients for defining needs, presenting strategies, and sharing campaign reports
- Managed and oversaw the digital marketing budget, ensuring that all campaigns were executed within budget and achieved maximum ROI
- Got handson experience on various marketing platforms like Google, Facebook, LinkedIn etc.
- Managed the budgets of the clients on a daily basis and worked towards optimizing their CPL/CPS goals through various campaign optimization techniques
- Worked on multiple reporting tools like DV360, Kenshoo, Marin, etc.
- Got an opportunity to run marketing campaigns for the US and Canada markets and for the clients like Samsung, BOSE, CareCredit, Novartis, etc.
- Mentored junior experts in the team
Education
Mumbai UniversityMumbai, India
Bachelor of Science from Electronics Engineering
07.2010 - 07.2015
Skills
Digital Marketing
Performance Marketing
Brand Marketing
Media Strategy & Planning
Data Analysis
Business Reporting
Team Management
Timeline
Senior Manager, Performance Marketing
Emeritus
08.2023 - Current
Manager, Performance Marketing
Emeritus
05.2021 - 08.2023
Account Manager, Client Success
Bytedance (TikTok)
07.2020 - 04.2021
Senior Manager, Biddable Marketing
Ethinos
02.2020 - 07.2021
Account Manager, Client Success
Logicserve
04.2019 - 11.2019
Account Manager, Biddable Marketing
Logiscerve
08.2018 - 03.2019
Analyst, Biddable Media
Performics.Convonix (Publicis)
07.2015 - 07.2018
Mumbai University
Bachelor of Science from Electronics Engineering
07.2010 - 07.2015