KSHONEESH SOOD
Marketing Professional
Summary
Product Marketing professional with 6 years of experience specializing in GTM strategy and full-funnel lifecycle design. Acts as a strategic partner to marketing teams, authoring ICP playbooks and designing post-activation lead frameworks using 1P/2P/3P data streams. Expert at orchestrating high-value enterprise ABM campaigns and optimizing operational guardrails to scale B2B product revenue.
Overview
7
7
years of professional experience
Work History
Program Manager (Specialist) - Marketing
Google Operations Center
05.2025 - Current
- Served as a strategic GTM consultant to core Product Marketing Managers (PMMs); designed post-activation lifecycle frameworks to optimize 1P, 2P, and 3P lead streams from premium external industry events, defining targeted content sequencing across lead journeys.
- Coauthored enterprise audience-targeting playbooks and ICP blueprints, enabling cross-functional marketing teams to scale lead velocity while overseeing the operational guardrails across Marketo, Salesforce, and Anaplan.
- Led the GTM enablement and internal adoption strategy for Google Cloud's Marketing Playbook, driving a 30% increase in active user traffic by aligning content with Google's updated design ecosystem.
- Orchestrated the internal launch and positioning of 2 proprietary AI marketing tools within Google Cloud workflows; drove cross-functional alignment and end-to-end user readiness to secure rapid internal adoption.
- Governed product narrative and technical documentation powering 3 AI conversational agents for 600+ internal and external GCP/GWS marketers; standardized execution workflows to slash downstream campaign errors by 10%.
- GOC
Assistant Manager - Partner Success, Product Marketing
Times Internet
12.2019 - 05.2025
- Owned the GTM strategy and commercial launch for a B2B SaaS prospecting tool; defined competitive positioning and targeted Ideal Customer Profiles (ICPs) to unlock INR 3.65Cr in net-new launch revenue.
- Spearheaded product-led growth (PLG) and monetization initiatives for ETCIO as a B2B product, scaling annual revenue from INR 5.5Cr to INR 16Cr (~200% growth) across 100+ technology clients.
- Architected and deployed automated lifecycle nurture streams tailored to specific ICPs across digital readerships, securing high-quality, multi-touchpoint pipeline for marquee enterprise clients. (SaaS and Technology companies eg. IBM)
- Accelerated bottom-of-funnel conversions by designing high-touch executive networking events for key prospects systematically drawn from mid-funnel nurture streams and target Account-Based Marketing (ABM) lists.
- Optimized product profitability by automating lead-generation workflows and refining audience segmentation based on ICP buying signals, cutting operational outgo by 46% (from 26% to 14% of P&L).
- Utilized advanced market intelligence and feedback loops from CXO interactions to analyze buyer sentiment, directly revamping messaging frameworks and market-facing collateral.
- Economic Times Business Verticals
- Other Roles Held: Senior Executive - Product Marketing | Associate - Product Marketing (Promoted across a 4-year tenure)
Education
Bachelor of Technology - Mechanical Engineering
MPSTME, NMIMS University
05.2025
Skills
- Executive Stakeholder Management
- Client & Partner Management
- Marketing Automation
- GTM
- Email Marketing
- Generative AI
- Agentic AI
- Predictive Analytics
- CRM
- LMS
- Project Management
- Program performance analysis
- Project coordination
- Data collection & research
- Event planning and execution
- Project management
- Vendor management
Websites
Awards
- GOC Innovation & Transformation Champs, 2026
- Economic Times Customer Champion Award, 2024
- Economic Times Customer Champion Award, 2023
- Economic Times SPOT Award, 2022
- Economic Times SPOT Award, 2021
Volunteer Experience
Robin Hood Army - Local Chapter, 2025-03-01, Present, Dedicated weekend educator providing academic support to 20+ underprivileged children and managing reintegration programs for school dropouts (6 students reintegrated into full time schooling)
Timeline
Program Manager (Specialist) - Marketing
Google Operations Center
05.2025 - Current
Assistant Manager - Partner Success, Product Marketing
Times Internet
12.2019 - 05.2025
Bachelor of Technology - Mechanical Engineering
MPSTME, NMIMS University