Hi, I’m
K. Shyamal Kumar
Program Manager
Hyderabad,IN
Life is made up of a series of judgments on insufficient data, and if we waited to run down all our doubts, it would flow past us.
Learned Hand
Summary
A committed and highly focused Product Manager with comprehensive knowledge and understanding of Ecommerce. With an overall experience of over 11 years in Category, Data Analysis & Online Merchandising. A successful track record of maximizing opportunities by initiating, executing & delivering a broad range of multi-channel projects & managing a variety of web & app-based platforms.
Overview
11
years of professional experience
6
years of post-secondary education
3
Certificates
6
Languages
Work History
TECH MAHINDRAHyderabad, TG
Program Manager
03.2021 - Current
Job overview
- Working closely with Microsoft Edge Add-on Store team in validating the Edge Extensions submitted by the developers.
- Identifying malicious Extensions using tools viz Power BI reports and take them down from the Add-on Store.
- Meet with project stakeholders on regular basis to assess progress and make adjustments
- Driving keyword analysis to identify a pattern of suspicious extensions. These include search hijack, search redirection, GTM Injection, Adware, etc.
- Reduced user reports on suspicious extensions by ~ 25%
- Directed 4 simultaneous projects to boost business opportunities by 30%
- Monitoring metrics such as DAU, Extensions Install count from multiple channels, Banner Analytics, Store search, Reliability, etc. to improve Extension Adaption & Installations.
- Creating Monthly Newsletters of the Edge Extensions highlighting User Info, Session Info, Regions, Conversions, Installation Insights, etc.
- Pitched and built new programming strategies and one-off feature shows to boost audience interests and diversify offerings.
LIVSPACEBengaluru, KA
Product Manager - Catalog
06.2018 - 06.2020
Job overview
- Lead & Managed the Marketplace Project initiative aimed at improving visual merchandising & reducing discovery friction.
- Instrumental in revamping complete UI of Canvas in a month, so the experience would be even better going forward to the customer. This resulted in 11% increase in visits.
- Improved the user experience on Canvas (frontend UI) by lowering the page load time, creating easier category navigations, & showcasing relevant information on the PDP, reducing cart abandonment by 35%
- Built a roadmap for Automated Data Validation checks and created the same using MySQL for Price, Inventory, Images & product descriptions
- Identified potential issues, process gaps and devised contingency and communication plans for the Data Sanity Project thus achieving 99% error-free data.
- Drove the project for Standardization of attributes for all product categories. This resulted in the elimination of unwanted data and improved product discovery
- Setting up 30+ Data Validations for maintaining Data Sanity using Metabase
- Handled the Visual Cataloguing needs for all the Categories viz. Furniture, Décor, Home Improvement Services by onboarding 10000+ SKUs/day
- Managed a team size of 20
- Worked closely with the Technology team on feature enhancements for the internal tools.
TEXT MERCATO SOLUTIONSBengaluru, KA
Product Manager - Catalog
01.2018 - 05.2018
Job overview
- Managed a product that generates short product descriptions for keywords entered by clients
- Instrumental in developing & improving the In house tools viz. Catalog Tool, Auto Descriptions Tool, Image Categorization Tool
- Created a process for consuming unformatted input sheets & uploading the completed catalog output sheet in the client's format, using the in-house Catalog Management tool.
RECYKALHyderabad, TG
Category Manager
04.2017 - 11.2017
Job overview
- Managed all categories related to the Recykal online marketplace
- Piloted Inventory management & payment gateway integrations to the marketplace
- Improved order conversion rate by 8x.
SNAPDEALGurgaon, HR
Product Marketing Manager
12.2014 - 03.2017
Job overview
- Responsible for site analytics & testing to drive growth for eCommerce KPIs. Used A/B & multivariate testing to drive a 15% improvement in site conversion . Improved user engagement through detailed analytics & user testing
- Managed strategic site redesign to improve brand & messaging, engage new users, & improve conversion. This resulted in a 19% increase in AOV, an 8% increase in visit duration , & a 3% decrease in bounce rate .
- Created a Roadmap that improved the SEO Ranking by 6% for the landing pages & overall conversion by 3% through SEO-optimized content
- Significant Projects include Diwali Sale campaign, user growth experiments, improve the customer journey, process optimization & product developments
- Benchmarked Competition for assortment gaps to help the business team in listing
- Increased the overall monthly Gross Merchandise Value (GMV) by 50 crores by driving the ‘Coffee Plunger' project aimed at Improving the internal site search
- Standardized product naming convention to make it easier for consumers to search the products.
- Partnered with external vendors to include keywords and relevant information on Product Detail Pages (PDP) to drive conversion. This improved the PDP to the checkout page by 25%.
- Collaborated with the Technical teams to plan, develop and execute content strategy on landing & product detail pages.
- Handled end-to-end operation process for E-Agility project, for fashion brands on Snapdeal through warehouse model. This increased the GMV of the Apparel & Footwear Category by 2x
- Managed Professional Photographers to Enhance the Product Images of Electronics. This Increased visitor traffic by 9% for the Appliances & Televisions Categories.
- Initiated & delivered 20+ cross-functional projects focusing on growth & experience.
- Developed & created detailed process workflows with External Agencies & Internal teams.
- Planned & executed multiple product marketing activities, viz On-site merchandising, affiliate & email marketing.
- Reviewed SEO trends and web analytics, developed store/campaign optimization & implemented these recommendations directly.
- Analyzed the various storefront properties on the website viz Banners, Widgets, etc. to get the conversion, visits & sales data & improved the category conversion by 10%.
- Developed exclusive pre-order offers for new releases with brand, marketing & production teams, exceeding revenue targets by up to 35.
GLOBAL DATA RESEARCH CENTERHyderabad, TG
Analyst
05.2014 - 11.2014
Job overview
- Created dashboards to track & monitor new/existing biofuel plants across the globe.
- Generated reports to forecast demand based on current & historical data for biofuel consumption.
REASONING GLOBAL EAPPLICATIONS PVT LTDHyderabad, TG
Assistant Marketing Manager
07.2011 - 12.2013
Job overview
- Managed Marketplaces in partnership with HDFC Bank, Reliance, SBI & MasterCard
- Improved the order fulfillment efficiency from 2,000 to 10,000 within 6 months.
- Improved monthly run rate by 6X from 22 lakhs to 1.3 crore rupees for all Marketplaces.
- Exceeded the Sales Target by 30% for 6 Months straight for all Marketplace.
Education
Northwestern University-Kellogg School Management
Post Graduate Certificate from Product Management
2022.05 - 2023.02 (9 education.months_Label)
ICFAI Business SchoolPune
MBA from Marketing & Operations
2009.05 - 2011.04 (1 education.year_Label & 11 education.months_Label)
J.N.T.U.Hyderabad
Bachelor of Technology from Electronics & Communication Engineering
09.2004 - 05.2008
Skills
Product Strategy
SQL
Microsoft Office
Google Analytics
Postman
Search Engine Optimization
Metabase
Performance monitoring
Program leadership
Product development
Research and trend analysis
Power BI/Tableau
Certification
Advanced Search Engine Optimization
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Northwestern University-Kellogg School Management
Post Graduate Certificate from Product Management
2022.05 - 2023.02 (9 education.months_Label)
Program Manager
TECH MAHINDRA
03.2021 - Current
CAPM
12-2020
Full Stack Digital Marketer
08-2020
Advanced Search Engine Optimization
06-2020
Product Manager - Catalog
LIVSPACE
06.2018 - 06.2020
Product Manager - Catalog
TEXT MERCATO SOLUTIONS
01.2018 - 05.2018
Category Manager
RECYKAL
04.2017 - 11.2017
Product Marketing Manager
SNAPDEAL
12.2014 - 03.2017
Analyst
GLOBAL DATA RESEARCH CENTER
05.2014 - 11.2014
Assistant Marketing Manager
REASONING GLOBAL EAPPLICATIONS PVT LTD
07.2011 - 12.2013
ICFAI Business School
MBA from Marketing & Operations
2009.05 - 2011.04 (1 education.year_Label & 11 education.months_Label)
J.N.T.U.
Bachelor of Technology from Electronics & Communication Engineering
09.2004 - 05.2008