Hi, I’m
K. Shyamal Kumar
Program Manager
Hyderabad,IN
Life is made up of a series of judgments on insufficient data, and if we waited to run down all our doubts, it would flow past us.
Learned Hand
Summary
A committed and highly focused Product Manager with comprehensive knowledge and understanding of Ecommerce. With an overall experience of over 11 years in Category, Data Analysis & Online Merchandising. A successful track record of maximizing opportunities by initiating, executing & delivering a broad range of multi-channel projects & managing a variety of web & app-based platforms.
Overview
11
years of professional experience
6
years of post-secondary education
3
Certificates
6
Languages
Work History
TECH MAHINDRAHyderabad, TG
Program Manager
03.2021 - Current
Job overview
- Working closely with Microsoft Edge Add-on Store team in validating the Edge Extensions submitted by the developers.
- Identifying malicious Extensions using tools viz Power BI reports and take them down from the Add-on Store.
- Meet with project stakeholders on regular basis to assess progress and make adjustments
- Driving keyword analysis to identify a pattern of suspicious extensions. These include search hijack, search redirection, GTM Injection, Adware, etc.
- Reduced user reports on suspicious extensions by ~ 25%
- Directed 4 simultaneous projects to boost business opportunities by 30%
- Monitoring metrics such as DAU, Extensions Install count from multiple channels, Banner Analytics, Store search, Reliability, etc. to improve Extension Adaption & Installations.
- Creating Monthly Newsletters of the Edge Extensions highlighting User Info, Session Info, Regions, Conversions, Installation Insights, etc.
- Pitched and built new programming strategies and one-off feature shows to boost audience interests and diversify offerings.
LIVSPACEBengaluru, KA
Product Manager - Catalog
06.2018 - 06.2020
Job overview
- Lead & Managed the Marketplace Project initiative aimed at improving visual merchandising & reducing discovery friction.
- Instrumental in revamping complete UI of Canvas in a month, so the experience would be even better going forward to the customer. This resulted in 11% increase in visits.
- Improved the user experience on Canvas (frontend UI) by lowering the page load time, creating easier category navigations, & showcasing relevant information on the PDP, reducing cart abandonment by 35%
- Built a roadmap for Automated Data Validation checks and created the same using MySQL for Price, Inventory, Images & product descriptions
- Identified potential issues, process gaps and devised contingency and communication plans for the Data Sanity Project thus achieving 99% error-free data.
- Drove the project for Standardization of attributes for all product categories. This resulted in the elimination of unwanted data and improved product discovery
- Setting up 30+ Data Validations for maintaining Data Sanity using Metabase
- Handled the Visual Cataloguing needs for all the Categories viz. Furniture, Décor, Home Improvement Services by onboarding 10000+ SKUs/day
- Managed a team size of 20
- Worked closely with the Technology team on feature enhancements for the internal tools.
TEXT MERCATO SOLUTIONSBengaluru, KA
Product Manager - Catalog
01.2018 - 05.2018
Job overview
- Managed a product that generates short product descriptions for keywords entered by clients
- Instrumental in developing & improving the In house tools viz. Catalog Tool, Auto Descriptions Tool, Image Categorization Tool
- Created a process for consuming unformatted input sheets & uploading the completed catalog output sheet in the client's format, using the in-house Catalog Management tool.
RECYKALHyderabad, TG
Category Manager
04.2017 - 11.2017
Job overview
- Managed all categories related to the Recykal online marketplace
- Piloted Inventory management & payment gateway integrations to the marketplace
- Improved order conversion rate by 8x.
SNAPDEALGurgaon, HR
Product Marketing Manager
12.2014 - 03.2017
Job overview
- Responsible for site analytics & testing to drive growth for eCommerce KPIs. Used A/B & multivariate testing to drive a 15% improvement in site conversion . Improved user engagement through detailed analytics & user testing
- Managed strategic site redesign to improve brand & messaging, engage new users, & improve conversion. This resulted in a 19% increase in AOV, an 8% increase in visit duration , & a 3% decrease in bounce rate .
- Created a Roadmap that improved the SEO Ranking by 6% for the landing pages & overall conversion by 3% through SEO-optimized content
- Significant Projects include Diwali Sale campaign, user growth experiments, improve the customer journey, process optimization & product developments
- Benchmarked Competition for assortment gaps to help the business team in listing
- Increased the overall monthly Gross Merchandise Value (GMV) by 50 crores by driving the ‘Coffee Plunger' project aimed at Improving the internal site search
- Standardized product naming convention to make it easier for consumers to search the products.
- Partnered with external vendors to include keywords and relevant information on Product Detail Pages (PDP) to drive conversion. This improved the PDP to the checkout page by 25%.
- Collaborated with the Technical teams to plan, develop and execute content strategy on landing & product detail pages.
- Handled end-to-end operation process for E-Agility project, for fashion brands on Snapdeal through warehouse model. This increased the GMV of the Apparel & Footwear Category by 2x
- Managed Professional Photographers to Enhance the Product Images of Electronics. This Increased visitor traffic by 9% for the Appliances & Televisions Categories.
- Initiated & delivered 20+ cross-functional projects focusing on growth & experience.
- Developed & created detailed process workflows with External Agencies & Internal teams.
- Planned & executed multiple product marketing activities, viz On-site merchandising, affiliate & email marketing.
- Reviewed SEO trends and web analytics, developed store/campaign optimization & implemented these recommendations directly.
- Analyzed the various storefront properties on the website viz Banners, Widgets, etc. to get the conversion, visits & sales data & improved the category conversion by 10%.
- Developed exclusive pre-order offers for new releases with brand, marketing & production teams, exceeding revenue targets by up to 35.
GLOBAL DATA RESEARCH CENTERHyderabad, TG
Analyst
05.2014 - 11.2014
Job overview
- Created dashboards to track & monitor new/existing biofuel plants across the globe.
- Generated reports to forecast demand based on current & historical data for biofuel consumption.
REASONING GLOBAL EAPPLICATIONS PVT LTDHyderabad, TG
Assistant Marketing Manager
07.2011 - 12.2013
Job overview
- Managed Marketplaces in partnership with HDFC Bank, Reliance, SBI & MasterCard
- Improved the order fulfillment efficiency from 2,000 to 10,000 within 6 months.
- Improved monthly run rate by 6X from 22 lakhs to 1.3 crore rupees for all Marketplaces.
- Exceeded the Sales Target by 30% for 6 Months straight for all Marketplace.
Education
Northwestern University-Kellogg School Management
Post Graduate Certificate from Product Management
2022.05 - 2023.02 (9 months)
ICFAI Business SchoolPune
MBA from Marketing & Operations
2009.05 - 2011.04 (1 year & 11 months)
J.N.T.U.Hyderabad
Bachelor of Technology from Electronics & Communication Engineering
09.2004 - 05.2008
Skills
Product Strategy
undefinedCertification
Advanced Search Engine Optimization
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Northwestern University-Kellogg School Management
Post Graduate Certificate from Product Management
2022.05 - 2023.02 (9 months)
Program Manager
TECH MAHINDRA
03.2021 - Current
CAPM
12-2020
Full Stack Digital Marketer
08-2020
Advanced Search Engine Optimization
06-2020
Product Manager - Catalog
LIVSPACE
06.2018 - 06.2020
Product Manager - Catalog
TEXT MERCATO SOLUTIONS
01.2018 - 05.2018
Category Manager
RECYKAL
04.2017 - 11.2017
Product Marketing Manager
SNAPDEAL
12.2014 - 03.2017
Analyst
GLOBAL DATA RESEARCH CENTER
05.2014 - 11.2014
Assistant Marketing Manager
REASONING GLOBAL EAPPLICATIONS PVT LTD
07.2011 - 12.2013
ICFAI Business School
MBA from Marketing & Operations
2009.05 - 2011.04 (1 year & 11 months)
J.N.T.U.
Bachelor of Technology from Electronics & Communication Engineering
09.2004 - 05.2008
Similar Profiles
Hemanth Kumar BangaruHemanth Kumar Bangaru
Team Lead at Tech Mahindra, Tech Mahindra Pvt LtdTeam Lead at Tech Mahindra, Tech Mahindra Pvt Ltd
SHASHI SHARMASHASHI SHARMA
Senior Software Test Engineer at Comviva Mahindra (A Tech Mahindra Company)Senior Software Test Engineer at Comviva Mahindra (A Tech Mahindra Company)
Ravi Ranjan OjhaRavi Ranjan Ojha
Lead Software Developer at Tech MahindraLead Software Developer at Tech Mahindra
SUNEEL KUSUNURISUNEEL KUSUNURI
Manager – Operations at Tech Mahindra LimitedManager – Operations at Tech Mahindra Limited
Sai Sushma MuddineniSai Sushma Muddineni
Software Engineer at Tech MahindraSoftware Engineer at Tech Mahindra