Kanwar Siddhartha Rana
Jammu
Summary
Strategic business leader with extensive experience in Alcoholic Beverages (AlcoBev) industry, demonstrating expertise in route-to-market (RTM) optimization, distribution network management, and import operations.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Chief Financial Officer
Ladybird Web Solution Pvt Ltd
Jammu
01.2022 - Current
- Led corporate finance strategy, ensuring compliance and governance across operations.
- Designed and implemented robust financial controls to enhance reporting accuracy.
- Drove initiatives for cost management and revenue enhancement, optimizing financial performance.
- Oversaw development of Faveo Helpdesk Software under parent company’s guidance.
Business Head- Imports & Distribution
Liza Marketing
Goa
02.2018 - 12.2021
- Oversaw import operations while coordinating with international suppliers and ensuring compliance with Indian regulations.
- Strengthened distributor partnerships, enhancing market penetration and driving sales growth.
- Forecasted sales and developed pricing strategies to maximize profitability.
- Executed targeted trade promotions to increase brand visibility.
Managing Director
Exotique Beverages Pvt. Ltd.
Goa
10.2013 - 01.2018
- Directed nationwide operations for alcoholic beverage import and distribution.
- Developed strategic business plans, ensuring compliance with regulations.
- Negotiated supplier contracts, expanding market presence across multiple states.
Partner
Heimdallr Security Systems
Bangalore
07.2013 - 10.2014
- Established and managed online security products platform to enhance service offerings.
- Developed distributor relationships to expand market reach and drive sales.
- Customized client solutions to address specific security needs and improve satisfaction.
Business Development Consultant
Ladybird Web Solution
Bangalore
04.2012 - 07.2013
Front Desk Manager (Part-time)
Premier Inn
London
07.2007 - 11.2010
Director
Sunnits Ltd
London
07.2009 - 09.2010
Business Development Executive
Indian Mirror
London
12.2008 - 07.2009
Assistant Insurance Surveyor
Consolidated Surveyors Pvt Ltd
Chandigarh
07.2006 - 01.2007
Call Centre Executive
UCIL Pvt Ltd
Chandigarh
05.2006 - 06.2006
Education
Masters - International Business
London Metropolitan University
London, UK01.2011
Bachelor of Commerce -
Punjab University
Chandigarh, India01.2006
B.Sc. - Information Technology
Punjab Technical University
Distance Learning01.2006
Skills
- Strategic and business planning
- Corporate finance and governance
- International business development
- Negotiation and contract management
- Financial controls
- Budget management
- Revenue growth and cost reduction
- Procurement and logistics
- Process optimization
- Policy development
- Leadership and people management
Websites
Certification
CFA Level I, Currently Pursuing
Hobbies and Interests
- Street Photography
- History Books
- Trekking
- Camping
- Riding
Timeline
Chief Financial Officer
Ladybird Web Solution Pvt Ltd
01.2022 - Current
Business Head- Imports & Distribution
Liza Marketing
02.2018 - 12.2021
Managing Director
Exotique Beverages Pvt. Ltd.
10.2013 - 01.2018
Partner
Heimdallr Security Systems
07.2013 - 10.2014
Business Development Consultant
Ladybird Web Solution
04.2012 - 07.2013
Director
Sunnits Ltd
07.2009 - 09.2010
Business Development Executive
Indian Mirror
12.2008 - 07.2009
Front Desk Manager (Part-time)
Premier Inn
07.2007 - 11.2010
Assistant Insurance Surveyor
Consolidated Surveyors Pvt Ltd
07.2006 - 01.2007
Call Centre Executive
UCIL Pvt Ltd
05.2006 - 06.2006
Masters - International Business
London Metropolitan University
Bachelor of Commerce -
Punjab University
B.Sc. - Information Technology
Punjab Technical University