K. S. VINOD KRISHNA
Sales & Marketing -Input Industry
Bengaluru,Karnataka
Summary
Had of 18 years of Experience in Sales & Marketing & have demonstrated an ability to work a with the cross functional departments like production, Trails, supply chain, Product Managers, Value chain to establish strong working relationships with colleagues for business delivery. I believe that the achievements listed in CV . The Key Learnings, Abilities, Skills, Accuracy in Forecasting, People Management, Team engagement, Collections tracking, engaging stake holders & Holistic ownership with these abilities and capabilities, I will create and execute plan for business delivery by engaging the team, external stake holders and actively managing value chain with Cross functional team. The knowledge, Abilities, Skills has gained in the last 18 years, Self Esteem & Leadership that possess distinctly, enriched with Field crops, Vegetables, Crop Protection & pulse of Market dynamics will add a value to the growth of the company. As such, I would welcome an opportunity to speak with you to evaluate your needs & share my ideas.
Ambitious and results-oriented General Manager with over 18 years of experience, creating strategic alliances with organizational leaders to effectively align with and support initiatives. Progress-driven planner adept at building and retaining high-performing teams. Serviced-focused General Manager dedicated to giving every customer positive experiences to promote loyalty and repeat business. Orchestrate optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
- Ambitious and results-oriented General Manager with over [Number] years of experience, creating strategic alliances with organizational leaders to effectively align with and support [Type] initiatives. Progress-driven planner adept at building and retaining high-performing teams.
Overview
18
18
years of professional experience
8
8
years of post-secondary education
Work History
General Manager
Parijat Industries Ltd
Hyderabad , Telangana
2020.09 - Current
- Area of sales operations: South & Orrisa.
- Handling the team directly or indirectly 45 TM’s , 3 ZM, 8 RM, 3 Marketing team , 3 Account team & 60 ASO.
- Handling close to 85 crores business.
- Reduced corporate risk by managing shrink processes and controlling inventory levels.
- Coordinated leadership workshops to educate team members on best practices to optimize productivity.
- Developed effective business plans to align strategic decisions with long-term objectives.
Division Marketing Lead & GTM
Syngenta India Ltd
Bengaluru , Karnataka
2018.01 - 2020.01
- Area of operation: Karnataka.
- Has organized one Platinum and Two Gold channel events for our best- in- class retailers as part of Pragathi Loyalty Programme in 2018 & 2019.
- Has collaboratively worked with Value chain Companies like ITC, Synthite, Yes cook etc.
- Strategic Campaign drive for NPI’s like Ampligo, chess, Amistar top, Capcadis, Filia Gloit, Virtako & Fortenza Duo on Rice, Pulses, field crops & vegetables.
- Sales forecast accuracy & Collections follow-up with Regional managers.
- Identified Market oppurtunities and designed campaign Strategies.
- Designed schemes, Pricing for NPI’S and Mid-tier Molecules.
- Achieved business of Rs 2120 mio in 2020 mios, 1550 Mios in 2019 over 1110 mios in 2018, growth by 135%.
- Achieved 1000 mt of Virtako 50 KL of Ampligo.
- Handled marketing budget of Rs 260 mios on Manpower, 6 Mios on ATL, 140 Mios on BTL
GTM- Go to Market
Syngenta India Ltd
Hyderabad , Telangana
2017.01 - 2018.01
- Area of operation: AP, Telangana, Karnataka, Kerala and Tamilnadu. best- in- class retailers as part of Pragathi Loyalty Program in 2017.
- Road Map of Pragathi Loyalty Program me, Customer Vs Product analysis, Collections Tracking GWS & BGP on one side parallelly On Job Coaching for 26 Territory managers & 6 Regional Managers as part of Sales Capability Training Programme.
- Ensured DMS Billing more than 90% by on boarding all Regional managers on single platform by “DMS cleanup campaign Strategy” every month.
- Road Map of Pragathi Loyalty Programme, Customer Vs Product analysis, Collections Tracking GWS & BGP on one side parallelly On Job Coaching for 26 Territory managers & 6 Regional Managers as part of Sales Capability Training Programme.
- 21 % growth in collections over previous year & added 425 retailers over previous year.
- Collaboratively working with Regional managers and delivered Rs 5100 mios in 2017.
Regional Sales Manager
Syngenta India Ltd
Warangal , Telangana
2015.01 - 2017.01
- Developed ICS business from 290 to 530 Mio in 2016 over 2014 by 31% CAGR & attained highest growth rate in India.
Regional Sales Manager
Karnataka
Bengaluru , Karnataka
2014.01 - 2015.01
- Handled 8 TM’S, Project Squad & 32 MDO’S.
- Excellency in execution of Campaign at ground level, Mega grower meetings.
- Advance collections of 40% of total business, preseason, Grown in corn business by 12 % over previous year despite of shrinkage in corn acreages by 18%.
- Delivered business of Rs 330 Mio by Achieving 2000 MT Mark.
- Developed CP products Alika, Metador and Isabion on Corn.
- Handled 7 TM’S.
- Strong Introduction of Plus Hybrids across the state like S-6668 PLUS&NK-6240 Plus.
- Execution of Demand Generation Activities in promotion of Plus Hybrids.
- Initiation of Cob display, Harvesting days & Shelling days.
- Collaborative work Department of Agriculture.
Regional Sales Manager
AP& Telangana
Hyderabad , AP
2013.01 - 2014.01
- Grown in corn business from 260 Mio to 320 mio NK-6607 & NK-6240 and attained 1000 MT mark in corn.
- New addition of 150 -165 Customers.
- Minimized the compensation to the farmers in case of NK-6607 for Rs 85000 against the demand of Rs 5.5 lakhs during this period.
- Achievement of 1 lakh litres of Gramoxone ,10 KL of Amistar & 25 Kl of Isabion.
- Strong introduction of S-6304 with pricing strategy “Buy three for the price of two” with Retailer & Grower campaign.
- Excellently handled the complaints of S-6668 of around 800 acres by paying zero compensation, despite of heavy pressures by the farmers & department by involving the distributor and the team because of Technically Know-how acumen.
Territory Sales Manager
Syngenta India Ltd
Kurnool , AP
2007.01 - 2013.01
- Handled complaints of sunflower, Corn and safeguarded 9 mios in 2010 to the company minimizing the grievance redressal complaints at consumer forum.
- Achieved sunflower of 600MT by volume & 13 crores by value with market share of 53% in 2007 -2008.
- Laid trails for NK-6240 & NK-30 in Orissa and took decision in selection of NK-30 was the right product to the Orrisa market.
- Strong introduction of S-6304 with pricing strategy “Buy three for the price of two” with Retailer & Grower campaign.
- Excellently handled the complaints of S-6668 of around 1800 acres by paying zero compensation, despite of heavy pressures by the farmers & department by involving the distributor and the team because of Technically Know-how acumen.
Area sales Officer
Advanta India Ltd
Guntur , AP
2005.01 - 2007.01
- Coastal AP & Orissa for Rice.
- Introduction of Corn, Rice and Sunflower Hybrids.
- Handled 130 Mios.
Sales officer
Rasi seeds Pvt Ltd
Khammam , AP
2003.11 - 2005.01
- Khammam & Nalgonda for Cotton and Corn.
- Multi Location Trails, NPI .
- Supervised, trained and mentored staff of 8 members, resulting in consistent team achievement.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
Education
IIM B – Micromanagement course in - Micro Management
IIMB
Bengaluru 2020.02 - 2021.07
MBA - Agribusiness Management
SABM
Hyderabad 10.2001 - 11.2003
BSc(Ag) -
Acharya N.G. Ranga Agricultural University
Mahandi 1995.09 - 1999.11
Skills
Well versed with M.S Office.undefined
Additional Information
- Accolades & Awards during Sales Journey: , Best Sales Officer Award- Top-2 in India during this period in 2005 at Rasi seeds Best Territory Sales Manager Award 4 times consecutively from 2007 to 2012 at syngenta National wide, nominated for Corn success story Corn Champion Award in 2013 South Asia Muskteer Award in 2015. The Honours, Awards & Achievements is the act of developing the team in Best-in-Class Team by demonstrating a high level of expertise, Supervisory skills & competence. South Asia Muskteer Award in 2017 for Retailer Aanalsysis and GTM on crop protection “Value you award” in 2019 for Campaign designs. Thanks & Regards. Vinod Krishna. K. S
Timeline
General Manager
Parijat Industries Ltd
2020.09 - Current
IIM B – Micromanagement course in - Micro Management
IIMB
2020.02 - 2021.07
Division Marketing Lead & GTM
Syngenta India Ltd
2018.01 - 2020.01
GTM- Go to Market
Syngenta India Ltd
2017.01 - 2018.01
Regional Sales Manager
Syngenta India Ltd
2015.01 - 2017.01
Regional Sales Manager
Karnataka
2014.01 - 2015.01
Regional Sales Manager
AP& Telangana
2013.01 - 2014.01
Territory Sales Manager
Syngenta India Ltd
2007.01 - 2013.01
Area sales Officer
Advanta India Ltd
2005.01 - 2007.01
Sales officer
Rasi seeds Pvt Ltd
2003.11 - 2005.01
MBA - Agribusiness Management
SABM
10.2001 - 11.2003
BSc(Ag) -
Acharya N.G. Ranga Agricultural University
1995.09 - 1999.11
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