Kuhoo Deshmukh
Mumbai
Summary
Strategic marketer with a unique blend of creative execution and data-driven thinking, shaped by experiences at JioMart, and NMACC. Skilled in building digital narratives, streamlining content production, leading influencer campaigns, and uncovering insights that drive brand and business growth.
Looking to create impact in brand strategy, content marketing, or digital growth roles at consumer-driven companies.
Overview
3
3
years of professional experience
Work History
Management Trainee
Jio Mart (Reliance Retail)
01.2025 - Current
- Directed social media strategy to promote brand building, user retention and revenue-focused activities.
- Curated user-generated content for promotional use, ensuring alignment with brand standards
- Coordinated with external vendors or agencies to produce high quality visuals or videos.
- Oversaw the creation and maintenance of social media calendars to ensure consistent content delivery
- Monitored social media trends and leveraged insights for content strategy and improved audience engagement.
- Collaborated with influencers and brand partners to expand reach and enhance content diversity.
- Facilitated collaboration across departments to integrate social media initiatives with broader marketing campaigns.
Management Trainee
Nita Mukesh Ambani Cultural Center
06.2024 - 01.2025
- Developed and executed marketing campaigns for The Grand Theatre enhancing audience engagement.
- Led the planning and execution of photography and video shoots across The Art House and The Arts Café.
- Designed detailed marketing and design briefs for assets like digital menus, vouchers, and posters
- Conducted benchmark research across global cultural centers to frame venue rental marketing guidelines.
- Designed audience surveys for The Grand Theatre shows,and analyzed identifying insights that shaped programming and operational enhancements
- Assisted in photography of the Ambani wedding venue, capturing key visual elements
Summer Intern
Ajio (Reliance Retail)
04.2023 - 06.2023
- Analyzed 4-month transport data to identify cost leakages in B2B footwear supply chain.
- Recommended and implemented prepaid payment model and stringent quality checks to curb return rates (RTO/RVP)
- Suggested moving low-sale brands to JIT model, optimizing warehouse space and replenishment cycles.
- Proposed zonal stocking, slotted deliveries, and courier diversification to reduce national movement costs.
Public Relation Associate
Vanda Fashion Agency
03.2022 - 05.2022
- Assisted in developing PR plans targeting fashion bloggers and lifestyle publications, for brand features
- Coordinated influencer seeding by sourcing and delivering outfits from client brands to stylists for events
- Conducted market research to identify high-visibility fashion exhibitions aligned with each client’s positioning
- Drafting media pitches and managing relationships with celebrities and their managers to drive brand awareness.
- Curated celebrity gifting hampers, by selecting tailored outfits from our clients to boost brand exposure.
Education
MBA - Marketing
Symbiosis Institute Of Business Management
Pune04-2024
BBA - International Business
Maharashtra Institute Of Technology
Pune04-2021
Skills
- Social media strategy
- Audience engagement analysis
- Collaboration with influencers
- Market research analysis
- Trend monitoring
- MS office
- Marketing strategy
Timeline
Management Trainee
Jio Mart (Reliance Retail)
01.2025 - Current
Management Trainee
Nita Mukesh Ambani Cultural Center
06.2024 - 01.2025
Summer Intern
Ajio (Reliance Retail)
04.2023 - 06.2023
Public Relation Associate
Vanda Fashion Agency
03.2022 - 05.2022
MBA - Marketing
Symbiosis Institute Of Business Management
BBA - International Business
Maharashtra Institute Of Technology
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