Kuhoo Maharishi
Event Marketing Manager
Mumbai
Summary
Proactive and achievement-oriented event marketing professional with 10+ years of experience in event planning, management, and strategic decision making. Demonstrated success in delivering exceptional events through attention to detail and a creative mindset. Skilled in creating impactful experiences that drive brand awareness and generate tangible business opportunities.
Overview
10
10
years of professional experience
2
2
Years of post-graduate diploma
2
2
Certifications
Work History
Event Marketing Manager
Airmeet
02.2022 - 05.2023
- Spearheaded event strategy, aligning the integrated event calendar with team goals for lead generation, pipeline acceleration, and customer retention
- Successfully conceptualized and executed 8 internal event programs, resulting in 1100+ leads and ~350k total pipeline in Q1-2023
- Led end-to-end internal and external event communications for seamless program execution
- Collaborated with Demand Gen team to integrate events into marketing campaigns, utilizing multiple channels such as emails, newsletters, paid ads, organic channels, and homepage mentions
- Partnered with WebOps and Design team to create and customize virtual event registration pages, ensuring impeccable event display and branding maintenance.
Business Development Manager
O2O EVENTS
09.2021 - 02.2022
- Drove market development for the organization's SaaS-based virtual event platform
- Conducted market research, performed trend analysis, and generated leads
- Facilitated seamless onboarding of trade show organizers onto the platform
- Coordinated inter-departmentally for the execution of virtual events.
Project Manager
IA Meetings
11.2017 - 09.2021
- Managed end-to-end conceptualization, planning, production, and execution of virtual and in-person events and conferences for assigned clients, resulting in successful delivery of projects for a diverse portfolio
- Led and successfully delivered projects (in-person, virtual, and hybrid) for esteemed clients, including UN, WHO, MoHFW, NACO, and others, with an average of 6-8 projects completed per quarter
- Optimized vendor selection and negotiation processes, resulting in ops cost reduction by over 25%
- Implemented technology-based innovations and tailored solutions to consistently achieve a client satisfaction score of 9+ while upselling projects
- Developed expertise in social media and content marketing by collaborating with teams on content creation, social communication strategies, and audience engagement plans.
Events Services Coordinator
Jaipur Exhibition and Convention Center
04.2016 - 11.2017
- Coordinated and liaised with external event managers for the organization of corporate conferences
- Ensured seamless operations for corporate and wedding events, overseeing all aspects of planning and execution
- Managed internal and external vendors, fostering strong relationships and optimizing vendor performance
- Conducted property upkeep reporting and analyzed snag reports to maintain high standards
- Coordinated inter-departmental operations to ensure smooth event execution and collaboration across teams
Assistant Manager
Thomas Cook India Limited
12.2012 - 04.2016
- Worked as a key team member in the hotel contracting and negotiation department, collaborating to drive cost savings and secure favorable terms and conditions, resulting in enhanced profitability and operational efficiency for the company
- Managed 30+ domestic leisure travel files, overseeing the entire operation and ensuring smooth execution
- Provided assistance to the International MICE team by actively participating in hotel contracting processes
- Supported the Domestic Conferences department by assisting with their operations and actively engaging in vendor contracting activities.
Education
PGDM - International Tourism Business
Indian Institute Of Tourism And Travel Management
04.2011 - 04.2013
Skills
Strategic Events Planning
Marketing Mix Modeling
Cross-functional Team Leadership
Inter-personal Relationship Building
Experiential Marketing
Project Management
Community Management
PR Communications
Content Planning and Marketing
Core Expertise
Crafting and executing comprehensive event marketing strategies to elevate brand image and strategic positioning
Certification
PGDMCA
Awards & Accolades
Airmate of the Quarter - Q1'23 - Awarded by Airmeet for being the best performer in category - Experiment to Grow
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
Don't let the fear of losing be greater than the excitement of winning.
Robert Kiyosaki
Timeline
Event Marketing Manager
Airmeet
02.2022 - 05.2023
Cvent Event Marketing Strategy
01-2022
Business Development Manager
O2O EVENTS
09.2021 - 02.2022
Project Manager
IA Meetings
11.2017 - 09.2021
Events Services Coordinator
Jaipur Exhibition and Convention Center
04.2016 - 11.2017
Assistant Manager
Thomas Cook India Limited
12.2012 - 04.2016
PGDM - International Tourism Business
Indian Institute Of Tourism And Travel Management
04.2011 - 04.2013
PGDMCA
04-2011