Kuhoo Maharishi
Mumbai
Summary
Achievement-oriented field marketing professional with 11 years of experience in events, marketing, team management, cross-functional collaboration, leadership and strategic decision making. Demonstrated success in delivering exceptional marketing campaigns with a strong focus on driving results for stakeholders.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Events and Marketing Strategist
We & Goliath
Mumbai
07.2023 - Current
- Initiated the Event-led Growth movement for We&G – Drafting annual event calendar and aligning marketing campaigns around long/short form events
- Led the team to drive 5k+ additional sales leads from Neil Patel’s Marketing Evolution Summit 2023 – We&G participated as sponsors and speakers at the event
- Curated We&G’s first marketing e-book titled “The Event Playbook- Proven Strategies to Increase Attendance, Engagement and ROI” (available at www.weandgoliath.com)
- Streamlining internal project management strategies (in ClickUp) and communication processes (Slack for internal and G-drive plus ContentSnare for external communications)
- Consulting team to derive actionable insights from past event analytics to inform future marketing strategies
- Strategizing and streamlining event production services for both internal (hosted/attended) as well as client events
Event Marketing Manager
Airmeet
02.2022 - 05.2023
- Spearheaded internal events strategy, aligning event calendar with team goals viz Lead generation, pipeline acceleration, and customer retention
- Successfully conceptualized and executed 8 internal event programs, resulting in 1100+ leads and ~350k total pipeline in Q1-2023
- Led end-to-end internal and external communications for seamless program execution for 50+ events from Feb 2022 to May 2023
- Developed integrated marketing plans & goals in alignment with business priorities, working collaboratively with various internal teams and functions
- Led the team to research trends for market insights, including distribution practices, customer personas, product preferences etc. to guide the creation of effective marketing campaigns
- Collaborated with Demand Gen team for development and implementation of lead generation strategies for the team, leveraging a mix of channels i.e social, events, and content and community
- Worked closely with WebOps, MarkOps and Design teams to create and customize virtual event registration pages, ensuring impeccable event display and branding
Business Development Manager
O2O Events
09.2021 - 02.2022
- Generated over 300 leads through market research, trend analysis, and relationship building to develop O2O's virtual footprints in India market
- Facilitated seamless onboarding of trade show organizers onto the platform
- Coordinated inter-departmentally for the execution of virtual events.
Manager of Event Operations
Attitude Events
Gurgaon
11.2017 - 08.2021
- Managed end-to-end conceptualization, planning, production, and execution of events and conferences, resulting in successful delivery of over 200 projects
- Led and successfully delivered projects (in-person, virtual, and hybrid) for a diverse portfolio of clients (Ministerial, Corporate, Health, EduTech and B2B Corporates) with an average of 4-6 projects completed per month
- Optimized vendor selection and negotiation processes, resulting in ops cost reduction by over 25%
- Implemented tech-based ideas/enhancements and tailored solutions to consistently achieve a client satisfaction score of 9+ while upselling projects and generating additional revenue for team
- Chose facilities, inspected spaces and planned set up and execution to exceed client expectation.
- Created program activities, agendas and budgets based on client requirements.
- Led the design team to produce brochures, publications and event-specific materials for optimum effect
- Maintained records pertaining to expenses, invoices, payments related to events
- Directed the scheduling of personnel ensuring adequate coverage for each assigned project. Led the team sizes varying from 5-30 consisting of internal team members and volunteers
- Created detailed post-event reports outlining successes and areas for improvement
- Developed expertise in social media and content marketing by collaborating with teams on content creation, social communication strategies, and audience engagement plans.
- Assisted in the development of marketing strategies to increase attendance at events. Achieved up to 150% increase in event registrations/attendance for multiple clients
Events Services Coordinator
Jaipur Exhibition & Convention Center
04.2016 - 10.2017
- Coordinated and liaised with external event managers for the organization of corporate conferences
- Ensured seamless operations for corporate and wedding events, overseeing all aspects of planning and execution
- Managed internal and external vendors, fostering strong relationships and optimizing vendor performance
- Conducted property upkeep reporting and analyzed snag reports to maintain high standards
- Coordinated inter-departmental operations to ensure smooth event execution and collaboration across teams.
Assistant Manager
Thomas Cook India Ltd.
12.2012 - 03.2016
- Worked as a key team member in the hotel contracting and negotiation department, collaborating to drive cost savings of up to 40%
- Trained and led team members to secure favorable terms and conditions from top tier hotel chains, resulting in enhanced profitability and operational efficiency for the department
- Analyzed annual trends, competitor offerings and internal teams' feedback in order to develop strategies for improving the contracting process
- Built and enhanced relationships with key hoteliers, suppliers and hospitality industry partners to secure the most competitive pricing
- Developed contract templates and updated policies and procedures to maintain contracting consistency.
- Led the entire hotel contracting team operations for over 90 days during company merger and leadership transition
- Operated 30+ domestic leisure travel files, overseeing the entire operation and ensuring smooth execution with an average of 25% margin on each file
- Provided assistance to the International MICE team by actively participating in hotel contracting processes
- Supported the Domestic Conferences department by assisting with their operations and actively engaging in vendor contracting activities
Education
PGDM: International Tourism Business -
Indian Institute of Tourism and Travel Management - Gwalior
04.2013
Bachelor of Commerce (Honors): Accounts, Business & Statistics -
MDS University - Ajmer
04.2011
Skills
- Cross-Team Collaboration
- Project Management
- Data-driven Decision-Making
- Analytical Acumen
- Relationship Management
- Inter-personal Communications
- Customer-centric Mindset
- Agility
- Adaptability
Contact Number
+91-9971430824
Certification
- PGDMCA (2011)
- Cvent Event Marketing Strategy (January 2022 - January 2024)
Email Address
kuhoomaharishi1@gmail.com
Linkedin Profile
https://www.linkedin.com/in/kuhoo-maharishi/
Core Expertise
Crafting and executing comprehensive event strategies that elevate brand image, generate revenue and foster connections
Technical Skills
Zoom, Webex, Cvent, HubSpot, Salesforce, Zoho, Mailchimp, GlueUp, Marketo, HTML, Wordpress, Figma, Coral, Canva, Asana, Slack, Slite
Awards Accolades
Airmate of the Quarter - Q1'23 - Awarded by Airmeet for being best performer in category - Experiment to Grow
Web Address
https://bold.pro/my/kuhoo-maharishi
Residence
Mumbai, Maharashtra, 400615
Personal Information
Title: Event Marketing Manager
Accomplishments
- Airmate of the Quarter - Q1'23 - Awarded by Airmeet for being best performer in category - Experiment to Grow
- Recognized for generating Highest Number of Business Leads for Attitude Events in Q3'2019
- Led the team at Attitude Events to generate 500+ additional business leads while pivoting from in-person to virtual events in the wake of Covid
References
References available upon request.
Timeline
Senior Events and Marketing Strategist
We & Goliath
07.2023 - Current
Event Marketing Manager
Airmeet
02.2022 - 05.2023
Business Development Manager
O2O Events
09.2021 - 02.2022
Manager of Event Operations
Attitude Events
11.2017 - 08.2021
Events Services Coordinator
Jaipur Exhibition & Convention Center
04.2016 - 10.2017
Assistant Manager
Thomas Cook India Ltd.
12.2012 - 03.2016
PGDM: International Tourism Business -
Indian Institute of Tourism and Travel Management - Gwalior
Bachelor of Commerce (Honors): Accounts, Business & Statistics -
MDS University - Ajmer
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