KUHELI RAHA ROY
Bangalore
Summary
Results-driven Technical Content Writer and Content Strategist with over 5 years of experience creating high-impact, SEO-led content for B2B technology brands. Specialized in translating complex domains—SaaS, AI, cybersecurity, cloud, digital adoption, and enterprise software—into clear, compelling, and conversion-focused narratives. Proven ability to support product adoption, demand generation, and brand authority through blogs, whitepapers, solution briefs, case studies, and multi-channel campaigns. Adept at collaborating cross-functionally with product, engineering, and marketing teams to deliver accurate, scalable, and user-centric content.
Overview
7
7
years of professional experience
1
1
Certification
Work History
TECHNICAL CONTENT WRITER & COPY WRITER
Evolving Systems
Bangalore
09.2024 - Current
- Create technically accurate, engaging content including blogs, whitepapers, product pages, solution briefs, FAQs, case studies, email campaigns, and sales collateral for global B2B audiences.
- Translate complex concepts across AI, SaaS, cybersecurity, digital adoption platforms, enterprise software, and cloud ecosystems into user-friendly, value-driven content.
- Conduct deep research on industry trends, competitors, customer pain points, and product capabilities to deliver authoritative, SEO-optimized assets.
- Partner with product managers, engineers, and marketing teams to ensure technical accuracy, consistency, and alignment with go-to-market messaging.
- Develop persuasive copy for landing pages, ad creatives, brochures, and social media campaigns, driving engagement and lead conversion.
- Implement SEO best practices including keyword mapping, metadata optimization, internal linking, and EEAT-focused structuring to improve organic visibility.
SENIOR CONTENT WRITER
Reality Technologies
Bangalore
07.2022 - 08.2024
- Led end-to-end content development aligned with brand tone, campaign goals, and client requirements.
- Collaborated with editors and stakeholders to refine style, voice, and messaging across deliverables.
- Researched and fact-checked industry news, trends, and product updates to maintain content credibility.
- Worked directly with clients to understand product positioning, advertising themes, and content objectives.
- Managed multiple projects simultaneously while meeting tight deadlines and quality benchmarks.
- Revised and optimized content based on editorial and client feedback to ensure clarity, accuracy, and impact.
- Translate complex concepts across AI, SaaS, cybersecurity, digital adoption platforms, enterprise software, and cloud ecosystems into user-friendly, value-driven content.
- Conduct deep research on industry trends, competitors, customer pain points, and product capabilities to deliver authoritative, SEO-optimized assets.
- Partner with product managers, engineers, and marketing teams to ensure technical accuracy, consistency, and alignment with go-to-market messaging.
- Develop persuasive copy for landing pages, ad creatives, brochures, and social media campaigns, driving engagement and lead conversion.
- Implement SEO best practices including keyword mapping, metadata optimization, internal linking.
CONTENT WRITER
Digital Genie
Bangalore
07.2021 - 06.2022
- Produced short- and long-form content while maintaining consistent brand voice across platforms.
- Edited and proofread content to ensure accuracy, clarity, and grammatical excellence.
- Created white papers, eBooks, webinar scripts, campaign content, and articles tailored to target audiences.
- Used content analytics and performance data to refine messaging and improve engagement.
- Collaborated with designers and marketers to convert concepts into visually compelling content assets.
- Wrote original short- and long-form content that maintained brand consistency across channels.
- Reviewed various analytics to adjust content.
- Researched and written effective copy that is tailored to the target audience.
- Produced long-form content such as white papers, e-books, and webinars.
- Drove consistent messaging and tone across variety of deliverables, fostering cohesive voice for brand.
- Created content for campaigns across variety of channels.
- Worked with team to develop concept into visual presentation, maximizing marketing effectiveness.
- Researched and wrote articles for various publications and digital media outlets.
CONTENT WRITER INTERN
Intouch Quality Services pvt ltd.
01.2020 - 12.2021
- Analyzed website traffic metrics to determine successful strategies and tactics.
- Created compelling blog posts, white papers, social media content and press releases.
- Repurposed existing content into new formats such as infographics and video scripts.
CONTENT WRITER INTERN
Moksha Lifestyle
06.2019 - 12.2020
- Researched industry trends to create engaging content for diverse audiences.
- Developed and edited articles to ensure clarity and adherence to brand guidelines.
INFLUENCER MARKETING INTERNSHIP
Brand touch group
01.2019 - 06.2019
- Developed engaging content to resonate with target audiences across multiple platforms.
- Collaborated with marketing teams to align influencer campaigns with brand strategies.
Education
Diploma - Hospitality & Aviation
Frankfinn Institute of airhostess training
Kolkata11.2015
Skills
- Technical & B2B Content Writing
- Content Strategy & Editorial Planning
- SEO (Keyword Research, EEAT, On-page Optimization)
- Whitepapers
- Case Studies
- Thought Leadership
- Website Copy
- Landing Page Copy
- UX Copy
- Brand Voice & Style Guide Adherence
- Copywriting
Certification
- Digital Marketing, Google
- Certificate in Information Technology
- Certificate in SEO Foundation, social media SEO, LinkedIn
Publications
- Blog, https://assimasolutions.com/resources/blog/sap-transformation-people-problem/
- Blog, https://assimasolutions.com/resources/blog/ai-impact-training-and-development/
- Whitepapers, https://drive.google.com/file/d/13pRpg0M_XDB3GIJpOSWokRp7wwcTwiUr/view?usp=drive_link
- Web Story, https://assimasolutions.com/resources/whitepapers/the-role-of-digital-adoption-in-achieving-faster-roi-from-software-investments/
- Case Study, https://drive.google.com/file/d/1ewRpivBWWWC9u_xvX_yavEtkbsHOM33V/view?usp=drive_link
Languages
- English
- Hindi
- Bengali
Timeline
TECHNICAL CONTENT WRITER & COPY WRITER
Evolving Systems
09.2024 - Current
SENIOR CONTENT WRITER
Reality Technologies
07.2022 - 08.2024
CONTENT WRITER
Digital Genie
07.2021 - 06.2022
CONTENT WRITER INTERN
Intouch Quality Services pvt ltd.
01.2020 - 12.2021
CONTENT WRITER INTERN
Moksha Lifestyle
06.2019 - 12.2020
INFLUENCER MARKETING INTERNSHIP
Brand touch group
01.2019 - 06.2019
Diploma - Hospitality & Aviation
Frankfinn Institute of airhostess training