KULADEEP PARCHURI
Senior Manager – Digital Marketing
Hyderabad,TS
Summary
Strategic Senior Digital Marketing Manager with 12+ years of experience in performance marketing, paid media strategy, and digital growth initiatives. Adept at scaling multi-channel advertising campaigns, optimizing ad spend, and leveraging data-driven insights to drive business impact. Proven expertise in managing large-scale budgets, team leadership, and full-funnel marketing strategies to accelerate brand awareness, customer acquisition, and revenue growth.
Overview
10
10
years of professional experience
2011
2011
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Senior Manager - Digital Marketing
SoftoBiz Technologies (P) LTD
04.2024 - Current
- Company Overview: easywebinar
- Developing and leading the company's paid marketing strategy to scale customer acquisition and revenue growth.
- Launched and optimized cross-platform campaigns across Google, Bing, Meta, and LinkedIn, increasing high-intent lead volume by 35% within three months.
- Aligning digital marketing strategies with business goals, ensuring an integrated approach across brand awareness, performance marketing, and sales enablement.
- Reduced customer acquisition cost (CAC) by 28% by refining bidding strategies, segmentation logic, and optimizing funnel drop-offs.
- Leading a team to implement conversion rate optimization (CRO) strategies for landing pages and ad creatives.
- Collaborating with product, sales, and data teams to create a data-driven marketing roadmap, leveraging insights from Google Analytics (GA4), Looker Studio, and CRM platforms.
Senior Manager - Digital Marketing
BankBazaar.com
04.2022 - 03.2024
- Led and executed high-impact digital growth strategies for paid acquisition and performance marketing.
- Managed multi-million-dollar(18CR INR) PPC budgets, optimizing campaigns for maximum ROAS and lead quality.
- Drove customer acquisition through paid search, display, and remarketing strategies.
- Partnered with data analytics teams to refine marketing attribution models and optimize the media mix.
Manager – Digital Marketing
BankBazaar.com
04.2020 - 03.2022
- Aligned Google & Bing Ads strategies with business KPIs, boosting qualified lead generation by 40% and reducing CPL by 18%.
- Conducted A/B testing on creatives, landing pages, and bidding strategies to improve conversion rates.
- Drove a 15% uplift in customer retention via strategic affiliate partnerships and personalized email/SMS drip campaigns.
Lead Analyst - Digital Marketing
BankBazaar.com
04.2019 - 03.2020
- Developed high-growth PPC strategies, improving search rankings and reducing acquisition costs.
- Executed deep-dive keyword and competitor analysis that boosted campaign CTR by 30%.
Senior SEM Analyst
01.2016 - 03.2019
- Managed and optimized search marketing campaigns, improving cost efficiency and lead volume.
- Led keyword strategy, bid management, and budget allocation for multiple campaign portfolios.
Search Analyst
Position2 Marketing Pvt. Ltd
05.2015 - 12.2015
- Company Overview: Bangalore, India
- Managed PPC campaigns in financial services, credit scoring, and SaaS sectors.
- Handled large-scale ad budgets, ensuring maximum lead generation and ad efficiency.
- Conducted extensive keyword research, bid strategy planning, and competitive analysis.
- Bangalore, India
Education
B.Com - Computers
Sri Krishnadevaraya University
Anantapur, APSkills
- Google Ads Search & Display, Bings ads, Meta ads
- Digital Growth Strategy & Performance Marketing
- Omnichannel Paid Media
- Full-Funnel Customer Acquisition & Lead Generation
- Marketing Analytics
- Attribution
- Budget Planning
- Cost Optimization
- Competitive Analysis
- Resource allocation
- Cross-functional collaboration
- Data analytics
- Troubleshooting and problem resolution
Certification
Google Ads Search & Display Certification
Timeline
Senior Manager - Digital Marketing
SoftoBiz Technologies (P) LTD
04.2024 - Current
Senior Manager - Digital Marketing
BankBazaar.com
04.2022 - 03.2024
Manager – Digital Marketing
BankBazaar.com
04.2020 - 03.2022
Lead Analyst - Digital Marketing
BankBazaar.com
04.2019 - 03.2020
Senior SEM Analyst
01.2016 - 03.2019
Search Analyst
Position2 Marketing Pvt. Ltd
05.2015 - 12.2015
B.Com - Computers
Sri Krishnadevaraya University
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