Kuldeep Shukla

• Supporting Airline Clients in their Customer & Partner Acquisition efforts for their Loyalty Programs.
• Supporting clients in development & execution of unique ancillary products for revenue optimization.
• Achieved 5X member growth in financial year for one of reputed airline loyalty program.
• Achieved revenue growth of 200% in financial year by increasing member engagement through relevant partnerships.
• Working closely with clients and aligning efforts with their organizational objectives thus increasing revenue, profit and business growth by collaboratively developing integrated strategies.

• Successfully lead the turnaround project of one of India's most powerful FFP ever for our Airline Client.
• Increased profits for our client (Loyalty Company) by 400 % over 3 Year by Member and Partner acquisition efforts .
• Over the period of our engagement with the loyalty program, membership base increased from 2 Mn. to 8.5 Mn. and the valuation of the same increased from USD 15 Mn. to USD 1.13 Bn
• Recruited, mentored and supported high-performing members of sales and marketing teams.

• Spearheaded the product development of Club Vistara (FFP) programme.
• Handled the Marketing & Brand communication function of the Airline.
• Managed Ancillary Revenue team to optimize returns from Ancillary side of the business.
• Managed Alliances & Partnerships for Loyalty Program.

• Spearheaded the Marketing & Brand communication team.
• Ideation & Execution of marketing campaigns, Media Planning, Media Buying, Creative development, event management, In Shop- Out Shop branding, Digital Marketing, Social Media Marketing,
• Managing Ancillary Revenue maximization efforts of the Airline
• Responsible for the P&L of the department. Ensuring timely delivery of projects within budget and scope.
• Responsible for commissioning of market research to understand the consumer pulse better. Analysis of the research hypothesis through primary research & FGDs. Basis the research outcome, developing communication strategies.

Conducted primary research on following projects:

• Understanding the needs of travel agents & bridging the gap with LCC's
• Are travel agents an effective channel of distribution for an upcoming International Airline ?

• Managing Sales of Citi Bank Credit Card in Bhopal region

• Managing sales of Landline & Broadband Internet Connections of Bharti Airtel

• Built this unique Airport Ancillary Marketplace from the scratch. Right from ideation to tech development to business strategy.
• Successfully implemented this B2B as well as B2C platform across various airlines as well as Travel Portals.
• Achieved breakeven and the turnover of Rs.100 Mn. in the first full financial year of operations.
• Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.

• Successfully developed many awesome mobile apps, Innovative projects and several customised softwares for our clients.
• Our team has written more than 122,820 code line solutions written in various programming languages such as C#, Java, PHP, Python, Pig, Node JS.
• Succesful Project Management of some very intricate projects by breaking down business requirements in to actionable points and then translating the same in to technical breifs for the development teams.