Kulsher Singh
Gurgaon
Summary
A Passionate SEO & Performance Marketing Practitioner, Digital Marketing Expert with more than 8 Years of experience in Internet Industry. As a Consultant I help start-ups / organizations to setup & scale Digital Marketing teams, execute optimization projects and deliver great results. Growth Hacker, Digital Evangelist who understands Eco-system well and has in-depth knowledge of Technology to help in Business Acceleration & Digital Transformation. Some of the key clients in Domestic & International Markets: Avon Cycles, Patanjali, Kohler, TOI, San Diego Surf, JA Studios NYC, Bookkeeping geeks, Comfy Life USA, Aoistmotor, Comfort Your Journey.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Manager - Digital Marketing
Benchkart Services Pvt. Ltd.
Gurgaon
07.2023 - Current
- Worked closely with internal stakeholders such as product managers and sales team to ensure alignment between online activities and overall business objectives.
- Prepared detailed reports analyzing effectiveness of various tactics used in different campaigns.
- Oversaw execution of email campaigns, including designing templates, scheduling mailings, tracking performance.
- Developed and implemented successful digital marketing strategies to increase brand awareness.
- Identified target audience and developed relevant content to engage them.
- Established KPIs for evaluating success of each campaign or initiative.
- Collaborated with design teams to create visually appealing graphics, videos, and other materials for digital marketing campaigns.
- Monitored performance of all digital marketing channels and reported key metrics to senior management.
- Managed budgets for digital marketing initiatives and allocated resources accordingly.
- Conducted A and B testing on landing pages to determine optimal user experience designs.
- Provided guidance and training to junior members of the Digital Marketing team.
- Optimized website pages using SEO best practices to improve organic search rankings.
- Improved short- and long-term digital marketing strategies.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
- Conducted market research to identify target audiences and develop effective messaging strategies.
- Optimized web pages for higher search engine rankings using SEO techniques.
AM - Marketing
Expand My Business Pvt. Ltd.
Gurugram
11.2021 - 06.2023
- Handling complete Google Ads, Facebook Ads, LinkedInAds, Instagram Ads, Click to Wtsapp Ads, and marketing programs in terms of Lead Generation.
- Responsible for implementing, overseeing, and managing digital marketing strategies by reaching a broad audience and attaining greater exposure
- Draught and implement company SEO plans and create road map for Accomplishments
- Monitor effectiveness of SEO and marketing programs in terms of traffic workflow.
- Developed creative digital content and unique campaigns to drive brand exposure.
- Supported SEO initiatives to improve content, keywords, and branding.
- Improved short- and long-term digital marketing strategies.
- Analyzed website traffic using Google Analytics and Adwords to optimize keyword targeting and ad placement.
- Led monthly meetings with stakeholders from sales, marketing, product, and operations teams.
- Conducted A and B testing of various landing pages, emails, and other materials for higher conversion rates.
- Conducted research on consumer behavior, trends, and preferences to inform targeting efforts.
- Implemented strategies to optimize audience selection and reach goals.
Digital Marketing Assistant Manager
The Market Hut Pvt. Ltd.
Gurugram
03.2021 - 11.2021
- Managing the team of twenty members
- Responsible for implementing, overseeing, and managing digital marketing strategies by reaching a broad audience and attaining greater exposure & Content Marketing
- Draught and implement company SEO plans and create road map for Accomplishments
- Monitor effectiveness of SEO and marketing programs interms of traffic
- Run Google (PPC) & Social Media Campaigns (Search, Display, Video, App Install, Lead Generation, Shopping)
- Optimized webpages for search engine optimization.
- Coordinated and assisted in-house digital marketing team in executing creative development, brand consistency and media campaign strategies.
- Conducted research on current trends in the digital marketing industry.
SEO Assistant Manager
Vermmillion Communication Pvt. Ltd.
Gurugram
01.2020 - 03.2021
- Handle Ten members of team
- On Page SEO Optimization
- Technical SEO Optimization
- Different Activities of Backlinks (Off Page SEO)
- Optimize keyword use and effectiveness
- Managing the team of twenty members
- Responsible for implementing, overseeing, and managing digital marketing strategies by reaching a broad audience and attaining greater exposure
- Draught and implement company SEO plans and create road map for Accomplishments
- Monitor effectiveness of SEO and marketing programs in terms of traffic
- Run Google (PPC) & Social Media Campaigns (Search, Display, Video, App Install, Lead Generation, Shopping) Monitor effectiveness of SEO and marketing programs in terms of traffic workflow.
Digital Marketing Expert
Contizant Consulting Pvt. Ltd.
Gurugram
02.2019 - 01.2020
- Handle Twenty members of team
- On Page SEO Optimization
- Technical SEO Optimization
- Different Activities of Backlinks (Off Page SEO)
- Optimize keyword use and effectiveness
- Managing the team of twenty members
- Responsible for implementing, overseeing, and managing digital marketing strategies by reaching a broad audience and attaining greater exposure
- Draught and implement company SEO plans and create road map for Accomplishments
- Monitor effectiveness of SEO and marketing programs interms of traffic
- Run Google (PPC) & Social Media Campaigns (Search, Display, Video, App Install, Lead Generation, Shopping)
Senior SEO Executive (TL)
E-Globalsoft Private Limited.
Delhi
01.2018 - 01.2019
- Handle fifteen members of team
- Create SEO Strategy
- On-Page SEO
- Technical SEO
- Keyword Research of Multiple Projects
- Pre-Optimization Report
- Competitor Analysis Report
- Backlink Creation
- Conducted keyword research and analysis to identify target keywords for SEO campaigns.
- Developed, implemented and tracked performance of on-page and off-page SEO strategies.
SEO Executive
Comfort Your Journey Pvt Ltd, DS Group
Gurugram
01.2016 - 12.2017
- Create SEO Strategy
- On-Page SEO
- Technical SEO
- Keyword Research of Multiple Projects
- Pre-Optimization Report
- Competitor Analysis Report
- Backlink Creation
- Contributed to off-page optimization activities such as link building, link reclamation and outreach.
- Administered on-page optimization, conducted keyword research and developed metadata.
Education
Diploma in Electrical Engineering -
C.M.R.A Govt. Polytechnic Sanghi (Rohtak)
Skills
- Team Management
- Time Management
- Google Adwords
- Programmatic Advertising
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Google Analytics
- Able to manage and implement social media campaigns
- Ability to learn quickly
- Strong decision maker
- Generate Traffic through Reddit
- Microsoft Office
- PPC Campaigns
- Performance reporting
- Competitor Analysis
- Market Analysis
- Social Media Management
- Team leadership abilities
- Affiliate Marketing Management
Certification
- Google Ads Certified.
Timeline
Manager - Digital Marketing
Benchkart Services Pvt. Ltd.
07.2023 - Current
AM - Marketing
Expand My Business Pvt. Ltd.
11.2021 - 06.2023
Digital Marketing Assistant Manager
The Market Hut Pvt. Ltd.
03.2021 - 11.2021
SEO Assistant Manager
Vermmillion Communication Pvt. Ltd.
01.2020 - 03.2021
Digital Marketing Expert
Contizant Consulting Pvt. Ltd.
02.2019 - 01.2020
Senior SEO Executive (TL)
E-Globalsoft Private Limited.
01.2018 - 01.2019
SEO Executive
Comfort Your Journey Pvt Ltd, DS Group
01.2016 - 12.2017
Diploma in Electrical Engineering -
C.M.R.A Govt. Polytechnic Sanghi (Rohtak)
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