KUMAR AADITYA

• Led end-to-end campaign setup, including creating campaigns, setting up tracking , setting up ads, defining audience segments, and working with various ad formats like native ads, HTML ad tags, VAST tags, dynamic ads, and adaptive ads.
• Worked on Meta Ads, including deployment, tracking, and monitoring ad delivery to ensure optimal performance.
• Managed and optimized feed-related tasks to ensure seamless data integration and accuracy.
• Conducted keyword review to optimize campaign targeting and performance.
• Performed tracker validation for various third-party trackers, including server-to-server (S2S) verification, and conducted live environment checks for mobile campaigns.
• Played a key role in the testing team for a new tracker macro replacement tool, ensuring the accuracy of tracking systems before organization-wide deployment.

• Participate in the development of processes and mechanisms to proactively QA and monitor campaigns to minimize campaign outages, discrepancies, and other issues
• Accessing and studying our internal and external reports to optimize and debug any discrepancy issues and offering possible solutions and suggestion to internal and external teams
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
• Train the AdOps members on all previous and new products and processes and support the team to accomplish the goal. Perform all aspects of traffic management, including implementation, testing, deployment & delivery of ad campaigns from clients.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Developed campaigns, led design and tracked results.
• Test 3rd Party VAST Tags for Approval by going through the XML for different functionality of the creative and then generate preview link for debugging any issues that might be encountered
• Review, document and update training materials used by internal teams and partners
• Implementing setup for Dynamic Creative Optimization and User Behavior Mapping
• Help to set up programmatic buying campaigns with our own SSP Index to allow access to inventory for agency trading desks. This involves setting up Deal ID's and PMPs
• Implementing multiple strategies on our internal DSP (Tribal fusion Bidder9) to access ad inventory across multiple ad exchanges for reach and performance of individual campaigns

• Implementation and Testing of Creative Assets including Third party IAB tags from DART, Eye-blaster, Eye-return, Torque, Flash-talking etc.
• Analyzing the third-party tags for domain approval for the reliability, malfunctioning creative, click-through URLs, action tracking, etc.
• Setup, traffic, and optimize online ad campaigns on Exponential's Advertising sever (Expo9) and coordinate with Account Managers, Campaign Managers, Sales Team, Performance Strategy Managers and Creative Team to receive assets for campaign launches and understand client goals & help in optimizing it accordingly.
• Build campaigns on our internal DSP, Exponential's Open Auction server (Bidder9) using different strategies for bidding on various ad exchanges including Google Adx, Pubmatic, Index, Yahoo, Freewheel, AdapTV, Appnexus, OpenX, Dailymotion, Rubicon, Nexstar and AOL.
• In depth understanding about Viewability, Optimization, Monitoring/ Reporting, Brand Safety & Ad Fraud Measurement with vendors such as MOAT, DOUBLEVERIFY, IAS, Millward Brown & others
• Knowledge of Connected TV Online advertising & Smart TV ecosystem
• Computer literate with superior knowledge of Microsoft Office Suite (Outlook, PowerPoint, Excel)
• Familiarity with Adobe Photoshop

• Performed market analysis and researched latest trends.
• Researched interesting and relevant content to capture interest and improve site traffic.
• Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
• Designed and presented social media campaign ideas.
• Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
• Assisted marketing coordinators and graphic designers with website copywriting and proofing.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.

Gained familiarity with company products to answer customer questions and make recommendations.

• Connected with customers by listening to concerns and answering questions.
• Provided primary customer support to internal and external customers.

• Managed volunteer calendar and verified coverage of key roles during volunteer unavailability.
• Participated in community outreach events to promote volunteer opportunities and enlist new volunteers.
• Managed and tracked volunteer hours.
• Worked with program teams to identify and match volunteers with appropriate activities.

• Learned C# and ASP.Net along with SQL.
• Shadowed team members to learn new tasks and how to appropriately handle technical issues.

• Learned Oracle database.
• Proposed database changes to ease monitoring and administrative effort.