Kumar Abhishek
Bengaluru
Summary
With nearly 10 years of experience, I've navigated various roles encompassing Category Management, Sales Planning, and Buying as a Category Manager and Sales Planner. Possessing a robust blend of technical prowess and functional expertise, I am eager to join an organization that fosters a dynamic atmosphere, enabling me to further augment my competencies and skills.
Overview
8
8
years of professional experience
Work History
Senior Category Manager
Myntra-Jabong Pvt Ltd. (Flipkart Group)
2021.07 - Current
- Leading a team of four individuals responsible for driving growth and managing the profit and loss of a $260 million category
- Collaborating closely with the digital marketing team to finalize marketing initiatives and social media campaigns for brands
- Steering the pricing strategy based on factors such as profit margins, market dynamics, consumer insights, and competitor analysis
- Developing a comprehensive understanding of the category and consumer needs, conducting detailed analysis of consumer behaviors and market trends using internal and external data
- Coordinating with the planning team to establish Open-to-Buy (OTB) and seasonal budgets
- Introducing new brands to the platform and creating exclusive partnerships with national brands
- Driving the pricing strategy based on margins, market potential, consumer insights & competitive signals
- Analyzing sales performance metrics including sell-through rate, stock turnover, and year-over-year sales, ensuring robust data collection and reporting to inform business decisions
- Identifying, defining, collecting, and monitoring key performance indicators (KPIs) that influence overall sales performance
Sales/Retail Planner
Lifestyle International Pvt Ltd. (Max- Division)
2020.01 - 2021.07
- Preparation of concept level budgets & OTB (Strategy Formulation)
- Devising and developing the product Mix, store level sales plan & allocations
- Planning and managing category from generating margin to achieving sales at store level
- Achievement of Sell through for department and concept level budgets
- Inventory management as per the Season and demand for Product (Stock Balancing, Consolidations & Cover Maintenance)
- Promotional Strategy & Planning- Identification of SMS and FMS merchandise in the season and planning subsequent promotions for optimum liquidation of stocks
- Season Launch & Dispatch planning in collaboration with Supply Chain, Regional Planning and Operations Teams
- Analyzing customer needs
- Mid-Season and End-Season Analysis and SWOT analysis of the product line as per the seasonal demand
- Identification of product lines to be developed for next season cycle in coordination with Buying
- Market Survey & Trend Analysis
Planner & Buyer
Future Lifestyle Fashions Ltd.
2017.02 - 2020.01
- To plan seasonal buying, OTB buying and option planning
- Range/Assortment Planning, Depth Planning & Product Grading
- Creating ARS grid for the season, deciding base stock across stores & channels
- Inventory allocation/Replenishment/ Consolidation
- Action based on Sell through/SOH review/Top and bottom sellers/OTB/GRN/Sales
- Inventory liquidation through promotion planning and discounting suggestions
- Monitoring target vs achievement across all channels
- Tracking market trends and competition mapping
- Coordinating with store team, front end staff for planning and execution and supply chain for stock movement
- Suggesting price range/products/category mix changes to brand manager.
E-Commerce Manager
Voylla Fashions
2016.06 - 2017.01
- Business development, Brand promotion, Channel expansion
- Handling different E-commerce platforms.
Education
Bachelor of Fashion Technology -
National Institute of Fashion Technology
2015-06
ISC -
St.Xavier's School
01.2009
Skills
- P&L Management
- Category Management
- Business Strategy
- Marketing Strategy
- Go-to-Market Strategy
- Cross-team Collaboration
- Vendor Relations
- Sales Forecasting
- Price Structuring
Timeline
Senior Category Manager
Myntra-Jabong Pvt Ltd. (Flipkart Group)
2021.07 - Current
Sales/Retail Planner
Lifestyle International Pvt Ltd. (Max- Division)
2020.01 - 2021.07
Planner & Buyer
Future Lifestyle Fashions Ltd.
2017.02 - 2020.01
E-Commerce Manager
Voylla Fashions
2016.06 - 2017.01
Bachelor of Fashion Technology -
National Institute of Fashion Technology
ISC -
St.Xavier's School
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