Hubspot
Kumar Abhishek Anand
Content Strategist & Copywriter
Bengaluru
Summary
Results-driven Marketer offering 4 years of client-focused copies, campaign strategies, and business-generating content production. Skilled professional with core strengths in marketing strategy, copywriting and client research. Proficient at cultivating and retaining key client relationships and business partnerships.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Content Lead & Strategist
Powerplay
01.2024 - Current
- Designed and executed integrated marketing plans with sales team to elevate sales messaging.
- Delivered ad copy, scripts, technical documentation, and website content in alignment with branding goals.
- Contributed to generating over INR 6 Crores in business, exceeding $1 Million in total sales.
- Managed content strategies for nine major client events, ensuring message consistency and engagement.
- Established content calendars and processes to enhance interdepartmental workflow efficiency.
- Overhauled website content to improve user interaction and boost search engine performance.
- Increased blog traffic by three hundred percent through strategic content initiatives and SEO improvements.
- Mentored junior content creators, promoting skill development and best practices in content strategy.
Digital Content Writer
Powerplay
03.2022 - 12.2023
- - Created engaging blog posts, ads, scripts, brochures, and event posters tailored for B2B SaaS audiences.
- - Led initiatives that doubled blog traffic through keyword-optimized and reader-centric content.
- - Crafted persuasive ad and script content generating business leads valued at over INR 1.5 Crores.
- - Reduced content production timelines by over 50% with the introduction of a streamlined content structure.
Consultant Blog Writer
Powerplay
10.2021 - 02.2022
- - Wrote SEO-friendly, well-researched blog content that significantly improved organic traffic.
- - Achieved a 50% boost in website visits through effective blog strategy and keyword optimization.
Education
MTech - Highway Engineering
NIT Kurukshetra
BE - Civil Engineering
University Institute of Technology, Burdwan University
Skills
Content Writing: Copywriting, Blog Writing, Scriptwriting, Editing, Proofreading, Technical Writing
Strategy & Planning: Marketing Campaigns, Content Calendars, CMS, Content Creation Structures
Add-On Skills: VO Artistry, Video Presenting, Direct Ad Production, Creative Quality Assessment
Software & Tools: Google Docs, Semrush, ChatGPT, Gemini, Claude AI, Midjourney, Runway, SUNO AI, LeadSquared, Kaleyra
Languages: English (Fluent), Hindi (Native)
Software
ChatGPT
Gemini
Perplexity
MS Office
Canva
Kaleyra
Leadsquare
Interests
Cooking
Documentaries
Books
Timeline
Content Lead & Strategist
Powerplay
01.2024 - Current
Digital Content Writer
Powerplay
03.2022 - 12.2023
Consultant Blog Writer
Powerplay
10.2021 - 02.2022
MTech - Highway Engineering
NIT Kurukshetra
BE - Civil Engineering
University Institute of Technology, Burdwan University