Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Kumar Amit

Senior Business Leader | FMCG & Retail Expert | Strategic Marketing Professional

Summary

Seasoned business leader with over 17 years of experience across FMCG, Retail, Telecom, and Media industries. Demonstrated track record in strategic marketing, P&L management, market expansion, and brand development. Skilled at fostering sustainable revenue growth, establishing impactful distribution networks, and guiding startups in retail and consumer goods sectors. Proficient in leading diverse teams, streamlining operations, and implementing innovative business solutions throughout India. A self-motivated professional adept at identifying growth opportunities and driving business innovation. Background includes enhancing profitability, reducing costs, and elevating customer service standards while overseeing operational and sales teams.

Overview

18
18
years of professional experience
5
5
years of post-secondary education
1
1
Certification

Work History

Founder

Upkesama Pvt Ltd
04.2020 - Current
  • Authorized Distributor for Revlon India across Bihar; Managing operations for NBA, BA, MT & EBO counters for Personal Care, Hair Care & Color Cosmetics
  • Led manpower recruitment, team performance, and promotional execution across the network of Revlon.
  • Partner Distributor for Deco Foot – handled channel expansion and flooring product market entry.
  • Delivered end-to-end Brand promotion & Brand solutions for clients like Revlon, Hindustan Media ventures Limited, Liberty, Dainik Bhaskar, Pramod Ladoo Bhandar, Revocap Solution Etc. in Bihar, Jharkhand & Maharatra.
  • Strategic investor with Kizansh Spirit Pvt Ltd for alchohol distribution in 5 districts across UP & Jharkhand.

Mentor

IIM Calcutta Innovation Park
11.2022 - 10.2024
  • Incubated and mentored 15+ enterprises in FMCG, food, garments & agro-retail sectors.
  • Advised on branding, retail linkages, business modelling, and scaling strategies.

Business Consultant–Marketing, Category & Business Expansion

Indo-empower Services Pvt Ltd
07.2020 - 12.2022
  • Developed Rural Retail Network: 110 Grameen Bazaars covering ~9,000 Kirana stores.
  • Achieved 58% revenue growth by optimizing SKU mix and sales campaigns.
  • Introduced OMNI-channel integration & data-led marketing; drove 20% incremental sales.
  • Built scalable supply chain, branding, and analytics-based demand planning processes.

Sr. Manager – Marketing & Brand Solutions

Hindustan Media Ventures Ltd
02.2016 - 06.2020
  • Handled strategic campaigns (print, radio, events) for client engagement & monetization.
  • Delivered integrated ATL/BTL plans across B2C and B2B markets.
  • Developed new revenue properties and led budgeting & ROI evaluation for marketing investments.
  • Responsible for end-to-end planning, budgeting and execution of various marketing campaigns for consumer engagement, brand promotion, Marketing Activity & Revenue Generation.

Sr. Manager – Sales & Marketing

HT Media Ltd
11.2013 - 01.2016
  • Conceptualize & execute activities across area to promote HT HH & Mint brand.
  • Create brand pull, Drive NPS, Acquisition of New Customer, Vendor and agency Management, Client Management, Key A/Cs Managements and business development strategies.
  • Led promotion activities for HT HH and Mint, aligned with circulation and sales goals.
  • Oversaw account management, pitch development, and campaign execution.

Manager – Sales

HT Media Ltd
11.2008 - 10.2013
  • Launched HT Gurgaon Edition, achieving 20% revenue growth.
  • Designed channel incentive schemes and oversaw regional circulation & trade operations.
  • Collected INR 8 Cr in old receivables via strategic recovery initiatives.

Assistant Manager – Sales & Marketing

Reliance Telecom Ltd
07.2008 - 10.2008
  • Executed BTL campaigns and branding programs for customer acquisition & retention.

Product Champion

Dabur Foods Ltd
01.2007 - 07.2008
  • Launched new variants of Real Juice, led institutional sales training & route planning.
  • Handled category expansion and retail footprint across assigned territories.
  • Developed strategic partnerships with Bars and Restaurants to introduce new product development (NPD) offerings for cocktail applications, expanding product usage into premium beverage segments

Education

MBA - Marketing & International Business

Asia Pacific Institute of Management
01.2005 - 01.2007

B.Sc. - Hotel Management

Institute of Hotel Management
01.2002 - 01.2005

Skills

Strategic business development

Certification

Six-Month Certification in Digital Marketing

Timeline

Mentor

IIM Calcutta Innovation Park
11.2022 - 10.2024

Business Consultant–Marketing, Category & Business Expansion

Indo-empower Services Pvt Ltd
07.2020 - 12.2022

Founder

Upkesama Pvt Ltd
04.2020 - Current

Sr. Manager – Marketing & Brand Solutions

Hindustan Media Ventures Ltd
02.2016 - 06.2020

Sr. Manager – Sales & Marketing

HT Media Ltd
11.2013 - 01.2016

Manager – Sales

HT Media Ltd
11.2008 - 10.2013

Assistant Manager – Sales & Marketing

Reliance Telecom Ltd
07.2008 - 10.2008

Product Champion

Dabur Foods Ltd
01.2007 - 07.2008

MBA - Marketing & International Business

Asia Pacific Institute of Management
01.2005 - 01.2007

B.Sc. - Hotel Management

Institute of Hotel Management
01.2002 - 01.2005
Kumar AmitSenior Business Leader | FMCG & Retail Expert | Strategic Marketing Professional