Kumar Amit
Senior Business Leader | FMCG & Retail Expert | Strategic Marketing Professional
Summary
Seasoned business leader with over 17 years of experience across FMCG, Retail, Telecom, and Media industries. Demonstrated track record in strategic marketing, P&L management, market expansion, and brand development. Skilled at fostering sustainable revenue growth, establishing impactful distribution networks, and guiding startups in retail and consumer goods sectors. Proficient in leading diverse teams, streamlining operations, and implementing innovative business solutions throughout India. A self-motivated professional adept at identifying growth opportunities and driving business innovation. Background includes enhancing profitability, reducing costs, and elevating customer service standards while overseeing operational and sales teams.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Founder
Upkesama Pvt Ltd
04.2020 - Current
- Authorized Distributor for Revlon India across Bihar; Managing operations for NBA, BA, MT & EBO counters for Personal Care, Hair Care & Color Cosmetics
- Led manpower recruitment, team performance, and promotional execution across the network of Revlon.
- Partner Distributor for Deco Foot – handled channel expansion and flooring product market entry.
- Delivered end-to-end Brand promotion & Brand solutions for clients like Revlon, Hindustan Media ventures Limited, Liberty, Dainik Bhaskar, Pramod Ladoo Bhandar, Revocap Solution Etc. in Bihar, Jharkhand & Maharatra.
- Strategic investor with Kizansh Spirit Pvt Ltd for alchohol distribution in 5 districts across UP & Jharkhand.
Mentor
IIM Calcutta Innovation Park
11.2022 - 10.2024
- Incubated and mentored 15+ enterprises in FMCG, food, garments & agro-retail sectors.
- Advised on branding, retail linkages, business modelling, and scaling strategies.
Business Consultant–Marketing, Category & Business Expansion
Indo-empower Services Pvt Ltd
07.2020 - 12.2022
- Developed Rural Retail Network: 110 Grameen Bazaars covering ~9,000 Kirana stores.
- Achieved 58% revenue growth by optimizing SKU mix and sales campaigns.
- Introduced OMNI-channel integration & data-led marketing; drove 20% incremental sales.
- Built scalable supply chain, branding, and analytics-based demand planning processes.
Sr. Manager – Marketing & Brand Solutions
Hindustan Media Ventures Ltd
02.2016 - 06.2020
- Handled strategic campaigns (print, radio, events) for client engagement & monetization.
- Delivered integrated ATL/BTL plans across B2C and B2B markets.
- Developed new revenue properties and led budgeting & ROI evaluation for marketing investments.
- Responsible for end-to-end planning, budgeting and execution of various marketing campaigns for consumer engagement, brand promotion, Marketing Activity & Revenue Generation.
Sr. Manager – Sales & Marketing
HT Media Ltd
11.2013 - 01.2016
- Conceptualize & execute activities across area to promote HT HH & Mint brand.
- Create brand pull, Drive NPS, Acquisition of New Customer, Vendor and agency Management, Client Management, Key A/Cs Managements and business development strategies.
- Led promotion activities for HT HH and Mint, aligned with circulation and sales goals.
- Oversaw account management, pitch development, and campaign execution.
Manager – Sales
HT Media Ltd
11.2008 - 10.2013
- Launched HT Gurgaon Edition, achieving 20% revenue growth.
- Designed channel incentive schemes and oversaw regional circulation & trade operations.
- Collected INR 8 Cr in old receivables via strategic recovery initiatives.
Assistant Manager – Sales & Marketing
Reliance Telecom Ltd
07.2008 - 10.2008
- Executed BTL campaigns and branding programs for customer acquisition & retention.
Product Champion
Dabur Foods Ltd
01.2007 - 07.2008
- Launched new variants of Real Juice, led institutional sales training & route planning.
- Handled category expansion and retail footprint across assigned territories.
- Developed strategic partnerships with Bars and Restaurants to introduce new product development (NPD) offerings for cocktail applications, expanding product usage into premium beverage segments
Education
MBA - Marketing & International Business
Asia Pacific Institute of Management
01.2005 - 01.2007
B.Sc. - Hotel Management
Institute of Hotel Management
01.2002 - 01.2005
Skills
Strategic business development
Effective strategic planning
Growth strategy formulation
Collaborative partnership building
Investment Analysis
Fast-moving consumer goods management
Inventory and sales management
Improving channel efficiency
Brand portfolio strategy
Strategic marketing planning
Evaluating consumer preferences
Budgeting and financial analysis
Process optimization
Competitive market insights
Entrepreneurial incubation
Cross-functional team management
Income optimization methods
Integrated brand solutions
Event planning expertise
Effective team leadership
Certification
Six-Month Certification in Digital Marketing
Timeline
Mentor
IIM Calcutta Innovation Park
11.2022 - 10.2024
Business Consultant–Marketing, Category & Business Expansion
Indo-empower Services Pvt Ltd
07.2020 - 12.2022
Founder
Upkesama Pvt Ltd
04.2020 - Current
Sr. Manager – Marketing & Brand Solutions
Hindustan Media Ventures Ltd
02.2016 - 06.2020
Sr. Manager – Sales & Marketing
HT Media Ltd
11.2013 - 01.2016
Manager – Sales
HT Media Ltd
11.2008 - 10.2013
Assistant Manager – Sales & Marketing
Reliance Telecom Ltd
07.2008 - 10.2008
Product Champion
Dabur Foods Ltd
01.2007 - 07.2008
MBA - Marketing & International Business
Asia Pacific Institute of Management
01.2005 - 01.2007
B.Sc. - Hotel Management
Institute of Hotel Management
01.2002 - 01.2005