Kumar Ankit
Noida
Summary
Results-oriented Marketing Manager with expertise in campaign execution and budget management. Drives brand engagement through strategic vendor negotiations and stakeholder collaboration. Utilises data analysis and market insights to shape effective marketing strategies across various platforms, ensuring timely project delivery and enhanced brand presence.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Manager – Offline Retail Marketing
Realme Telecommunication India Pvt Ltd.
06.2023 - Current
- Currently managing multiple projects including NPL (new product launch), zone development, vendor and agency payment clearance for marketing activities, and budget planning.
- Complete planning and execution of the marketing campaign with the risk analysis for the success of the project for all new launch products completely for PAN India for GT & LFR Team.
- Successfully completed realme C53, 11 Series, 12 Series, 13 Series, 14 Series, 15 Series, 16 Series, Air 5, Air 5 pro, & PAD 2 new launch projects with all planning to execution.
- Experienced close working with sellout team, training team, content team, designing team, and execution team to complete the successful campaign within the given timelines.
- Facilitated collaboration with PAN India area and regional managers to enhance campaign execution effectiveness.
- Close working with HQ team for the complete plan discussion and campaign progress on a daily basis.
- Implemented comprehensive branding strategies for EBO stores, COCO outlets, RA outlets, and non-outlets throughout PAN India.
- Managed dummy deployment and demo device placements at EBO stores, COCO outlets, RA outlets, and non-outlets.
- Completed LFR store branding and demo installations in partnership with LFR team across PAN India.
- Worked on festival campaign projects across complete India for Durga puja and Diwali.
- Currently working on UGC, KOL & Joint Marketing (ATL/BTL) with Key partners across India.
Product Marketing – Deputy Manager
Haier Appliances India Pvt. Ltd.
03.2022 - 05.2023
- Executed product promotion planning across PAN India for new product launches and existing lineup.
- Managed overall ATL & BTL activity, including planning, execution, creative design, and budget handling for campaigns.
- Conducted ROI analysis of campaigns to assess effectiveness and guide future marketing strategies.
- Gained experience in trade and retail marketing to enhance brand visibility across PAN India.
- Managed complete allocation, execution, and tracking of point of purchase and point of sale materials for products.
- Experienced agency & vendor search, negotiation, coordination, execution of the activity & final closure of Campaign.
- Managed display setups across all general trade and modern trade platforms throughout PAN India.
- Handling creative designing & catalogue designing with Allocations.
- Managed vendor payment within a given timeline by the company for POP, ISB & POSM.
Marketing Executive
Suzuki Motorcycle India Pvt. Ltd.
01.2020 - 03.2022
- Successfully Launched New Scooter Suzuki Avenis on 18th Nov. 2021 across PAN India with dealer meet from end to end.
- Executed targeted promotional activities for newly launched Suzuki Scooter Avenis across North East, boosting brand awareness and customer engagement.
- Managed overall BTL activities, including planning, execution, and budget management for campaigns.
- Successfully launched BS -6 models of All two wheelers across PAN India end to end.
- Successfully executed Auto Expo 2020.
- Successfully completed 120 no. of corporate activity end to end for the brand.
- Successfully completed 250 no. of RWA activity end to end for the brand.
- Successfully Planned, organised, & executed 250 nos. of RWA activity with new vendor.
- Planning, lineup, hosting and execution for successful Virtual meet for the community riders with engagement activity during COVID Situation 3 times a Month and maintain a relationship with community riders and brand.
- Experienced agency search, negotiation, coordination, Planning & execution of Virtual launch for the scooter & motorcycle during COVID Situation.
- Researched new methods for activating BTL activities during the pandemic, including RWA activities and virtual launches.
- Coordinated and executed CSR activities in collaboration with TOI and Delhi, Mumbai Traffic Police, enhancing brand visibility and community engagement.
- Experienced new vendor registration & their payment management.
Senior Marketing Executive
Ozone Overseas Pvt. Ltd.
10.2019 - 01.2020
- Managed trade marketing initiatives and developed retail branding strategies to enhance brand visibility.
- Successfully Planned & executed exhibition for brand in India wood EXPO & International exhibitions.
- Planned and organised product lineup for roadshow activation and exhibitions, facilitating successful brand engagement.
- Coordinated overall BTL activity, ensuring effective planning and execution of campaigns.
- Managed bus activity project to fulfil company requirements through effective agency coordination.
Marcom Executive
Zebronics India Pvt Ltd.
10.2017 - 10.2019
- Planned and executed brand exhibitions at major events including India International Trade Fair, Security Expo, Delhi Gift Expo, and Mumbai Gift Expo, enhancing brand visibility and engagement.
- Successfully conducted 1000+ nos. of Planned and execution of BTL activities & events with display of marketing materials & brandings at the events & activities.
- Coordinated company participation in industry trade shows and conferences, ensuring effective representation and networking.
- Coordinated vendor and agency generation, negotiating media returns in barter and cash to maximise marketing budget effectiveness.
- Utilised various marketing strategies for brand promotions and visibility, effectively targeting the brand's audience.
- Negotiations with the Vendors and Agencies for the cost-effective work. & Budget management for the brand in cash & barter both.
- Experienced ATL, BTL, CSR, Media Buying, 360-degree Marketing plan, Marketing & strategic campaigning and conducting exhibitions.
Marketing Intern
Bagrry’s India Pvt Ltd
06.2016 - 08.2016
- Assisted in developing marketing strategies to increase brand awareness amongst target audience.
- Analysed data from marketing campaigns to identify trends and areas for improvement.
- Assisted in launching Cornflakes across South Delhi, North Delhi, Gurgaon, Ghaziabad, and Faridabad, focusing on understanding retailer psyche in the breakfast cereal category and facilitating market introduction of Bagrry’s Cornflakes Plus.
- Supported staff to facilitate smooth planning, communication and marketing of events and campaigns.
Internship
Globe Capital India Pvt. Ltd.
01.2016 - 02.2016
- Conducted research on derivatives during Winter Internship at GLOBE CAPITAL LTD, enhancing knowledge of trading fundamentals in the derivative market.
- Worked with team to meet project deadlines.
- Handled customer complaints with effective communication.
- Maintained clean, safe working environments to eliminate accident risks.
Education
M.B.A - Finance & Marketing
KCC Institute of Management
Greater Noida01-2017
B. Com -
Ram Lakhan Singh College
BiharCompany Secretary - Completed Foundation with Exemption & Executive Module – 1 Pass
ICSI
New Delhi, DLSkills
- Marketing campaign strategy development
- Campaign management
- Marketing material procurement
- Budget management
- Budget planning
- Campaign strategy development
- Vendor negotiation
- Agency & Vendor closure
- Performance monitoring
- Brand strategy
- Brand consistency
- Trade marketing
- Market analysis
- Data analysis
- Content creation
- Project management
- Stakeholder engagement
- Team collaboration
- Risk assessment
- Creative problem solving
- Leadership skills
- ATL/BTL
Certification
Certified 7 quality tools. i.e. pactro chart, checklist method etc.
Languages
Hindi
English
Awards
- 2nd prize winner at Amity University (AD-O-DEO (BUSINESS PLAN) All over India level competition.
- 2nd prize winner at IEC College for Business start-ups.
- 1st prize winner for Bagrry’s LTD. For making the advertisement for Bagrry’s India ltd (Marketing HAT).
Disclaimer
As per best of my knowledge all above information provided are true.
Interests
- Riding
- Cooking
- Travelling
- Information Gathering
Timeline
Manager – Offline Retail Marketing
Realme Telecommunication India Pvt Ltd.
06.2023 - Current
Product Marketing – Deputy Manager
Haier Appliances India Pvt. Ltd.
03.2022 - 05.2023
Marketing Executive
Suzuki Motorcycle India Pvt. Ltd.
01.2020 - 03.2022
Senior Marketing Executive
Ozone Overseas Pvt. Ltd.
10.2019 - 01.2020
Marcom Executive
Zebronics India Pvt Ltd.
10.2017 - 10.2019
Marketing Intern
Bagrry’s India Pvt Ltd
06.2016 - 08.2016
Internship
Globe Capital India Pvt. Ltd.
01.2016 - 02.2016
M.B.A - Finance & Marketing
KCC Institute of Management
B. Com -
Ram Lakhan Singh College
Company Secretary - Completed Foundation with Exemption & Executive Module – 1 Pass
ICSI