KUMAR KARTIKEY
Category Manager-Ad Sales
Bengaluru
Summary
Dynamic and results-oriented Advertising Sales Professional with over [10] years of experience driving revenue growth and delivering tailored advertising solutions. Proven expertise in building and nurturing client relationships, developing strategic sales plans, and executing successful campaigns across digital and traditional media. Demonstrated ability to exceed sales targets, enhance client satisfaction, and leverage market insights to identify and capitalize on new business opportunities. Adept at negotiating high-value contracts and collaborating with creative teams to craft compelling advertising packages. Committed to achieving outstanding results and fostering long-term client partnerships.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
Work History
Category Manager-Ad Sales
REA India
10.2021 - Current
- Building and sustaining long-lasting relationships with existing and potential clients.
- Conducting research on potential clients' products or services and determining the geographic location of the majority of their target customers.
- Setting up meetings with potential clients to present advertising proposals and address their concerns.
- Assisting the marketing team in the preparation of media kits and promotional plans.
- Attending sales meetings, trade shows, and training workshops as required.
- Persuading clients to purchase company advertising products and services by communicating the benefits of various types of advertising.
- Providing recommendations on suitable formats, advertising mediums, and font sizes.
- Preparing sample advertisements for clients.
Business Manager
Info Edge India Limited
01.2015 - 10.2021
- Managing the Top 120 CAT A Accounts for Bangalore region with 4-member team.
- Responsible for revenue and growth from these accounts with a yearly and quarterly outlook and identify growth strategies on account and product level.
- Regular meeting with Clients to take down the business requirements for existing project, new launches, events.
- Create strategic proposals for digital marketing products of 99 acres and pitch to key clients accommodating their business requirement and promotions.
- Collaborate with design team, digital team and analyzing the past trends of the similar campaigns to formulate of the timeline of the delivery with the client budget.
Education
Commerce
DPS Patna
Patna 04.2008 - 04.2010
BBA - Human Resources Management
Alliance University
Bangalore 08.2010 - 08.2013
MBA - Marketing
Alliance University
Bangalore 08.2013 - 08.2015
Skills
- Sales Strategy and Execution
- Client Relationship Management
- Negotiation and Closing
- Market Research and Analysis
- Digital and Print Advertising
- CRM Software (eg, Salesforce,LeadSquared)
- Data-Driven Decision Making
- Excellent Communication and Presentation
Accomplishments
- Achieved Superhero Award 2 times from CEO at REA India.
- Achieved Highest revenue two times at Info edge india Limited.
Timeline
Category Manager-Ad Sales
REA India
10.2021 - Current
Business Manager
Info Edge India Limited
01.2015 - 10.2021
MBA - Marketing
Alliance University
08.2013 - 08.2015
BBA - Human Resources Management
Alliance University
08.2010 - 08.2013
Commerce
DPS Patna
04.2008 - 04.2010
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