Kumar Manickam
Salem
Summary
Results-driven PPC Specialist at Productlabs.net with expertise in Amazon advertising and strategic planning. Successfully enhanced product visibility through advanced campaign management, achieving significant increases in conversions. Skilled in competitor analysis and ad performance optimization, I leverage both analytical and interpersonal skills to drive impactful marketing strategies.
Overview
19
19
years of professional experience
Work History
Amazon E-Commerce PPC Specialist for B2B & B2C Products
Productlabs.net
Seattle
11.2017 - 08.2024
- Developed and managed Sponsored Products (SPA), Sponsored Brands (SBA), and Sponsored Display (SD) campaigns to enhance product visibility and engagement across Amazon's ad placements.
- Strategically launched Sponsored Brand Video (SBV) campaigns to captivate audiences with engaging video content, boosting click-through rates and conversions.
- Executed Sponsored Display retargeting campaigns to re-engage users who previously viewed products, effectively increasing conversions by capturing interested audiences.
- Leveraged advanced PPC strategies, including keyword segmentation, competitor targeting, and bid adjustments, to improve ad relevance and performance.
- Implemented promotional tactics like vendor power coupons, daily deals, and strategic giveaways to support product launches and increase traffic.
- Monitored and optimized ACoS within client-specific targets (25% - 35%) to maintain profitability and efficiency.
- Generated detailed weekly and monthly reports on campaign performance, covering metrics like ad spend, click-through rates, conversion rates, and ACoS. Used these insights to refine campaign strategies and align with client objectives.
- Strategically optimized product titles and bullet points, focusing on brand, material, key features, and other attributes to improve search rankings.
- Recommended narrative-driven content for product descriptions to boost engagement and customer retention.
- Enhanced backend search terms and implemented advanced performance optimization strategies for maximum listing visibility and conversions.
- Created unique, SEO-optimized product descriptions and compelling titles.
- Enhanced listings with accurate categorization, high-quality images, and video content per Amazon guidelines.
- Improved content alignment to ensure clarity, relevance, and brand consistency across product pages.
- Conducted in-depth competitor analysis to identify product gaps and market opportunities.
- Monitored competitor pricing and strategies to optimize product positioning and pricing.
- Projected potential revenue by analyzing competitors' sales patterns and performance indicators.
Manager in Digital Marketing Strategy & Execution
Avohi Infotech Pvt Ltd
Bangalore
04.2016 - 10.2017
- Partner closely with the global sales team to deliver towards business goals, and build a strong understanding of digital advertising ecosystem.
- Advise clients on opportunities associated with key trends and potential business impact.
- Execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.
- Involve in business plans for start-up projects.
- Involved in organizing, planning, leading and controlling resources.
- Analyze accounts to provide custom advertising solutions for advertisers to increase efficiency and meet advertiser Key Performance Indicators (KPIs).
Sr. SEO Analyst
Strategic Marketing Services Pvt Ltd
Bangalore
07.2014 - 03.2016
- Website & Competitor Analysation.
- Keyword Research and Suggestions.
- Website SEO Architecture Creation.
- Link Building Activities.
Lead Analytics Services
Fomax Information Technologies Pvt. Ltd.
Bangalore
12.2011 - 07.2014
- New/Existing Project Planning, creating work flow report, Monitoring and Tracking the result.
- Building an organic acquisition team that is able to coach, mentor and support to the run day-to-day organic marketing activity for team.
- Facilitating collaboration between organic acquisition team works and content teams.
- Optimization of selected pages based on factors provided by internal and external tools (SEOMoz). Measuring impact based on implemented changes.
- Link building strategy implementation, review and quality assurance.
- Building SEO / SEM strategy with KPIs based on numbers and factors provided by external / internal SEO tools.
- Using Google analytics and other to present website performance on daily/weekly/monthly basis.
- Reporting to Director.
- Client Interaction - in-person, Skype and e-mail.
- Campaign creation.
- Client interaction / Budget Planning.
- Getting Campaign Approval.
- Creating Search Advertising / Display Advertising (not yet run both at a time).
- Ads Creation / engage the Ad conversion value/Insert Call to Action on the ads.
- Increase CTR and decrease Bid Value.
- Do Split-Testing / Validation.
- Monitoring the Ads.
- Client Reports.
- Create Social media strategy & Manage the complete social media presence of the company.
- Increase the visibility and footprint of its facebook, LinkedIn, Pinterest, Twitter and other social media communication to reach out to entrepreneurs seeking new business opportunities.
- Using social media marketing techniques and tools including Technorati, social bookmarking, tagging, and dynamics of XML and blog publishing to increase visibility, membership and traffic. Implement and manage various blogs.
- Do experiment with new and alternative ways to leverage social media activities.
- Monitor latest trends in social media tools, trends and applications and appropriately apply that knowledge to being absolutely updated.
- Prepare MIS reports to assess the impact of social media on the overall marketing efforts.
- Got 'Transformer of the year Award in the period of 2011 - 2012.
- Got 'Best Project Manager' award in the period of 2012 - 2013.
- Developing and implementing effective SEO strategies for various in-house portals with the goal of improving their overall visibility on the internet and in turn increasing revenue.
- Increase the revenue generation from online for our clients from 10% to 60% at said period of time.
- Achieved top 10 rankings for the keywords targeted at 3 to 4 months.
- Achieved YouTube video ranking in 1st rank of Google within the period of 1 month.
SEO Manager
Sphinx Data Systems
Salem
03.2007 - 11.2011
- Optimizing websites as for SEO needs preparing traffic report using web tools and Manually for keywords, SEO campaign responses.
- Manual reports for checking the ranking of sites in Search Engines like Google, Yahoo, MSN, also Monthly ranking report.
- On-page Optimization of Sites like Meta Tagging, Alt Tags, Script.
- Off-page Optimization includes Directory Submission, Article submission, Blogging, Social Book Marking, Link Exchange, Social Media Marketing, Group discussion, Classified Ad Posting.
- Conducting Keyword Market Research on target markets' searching habits.
- Evaluated and test existing site's content, layout, server infrastructure.
- Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.
- Promotion plan using high quality new content to generate links from social media, industry insiders and article marketing.
SEO Executive, Web Designer
SG Data Tech.
Salem
01.2006 - 02.2007
- Managing all stages of website development projects from start to completion.
- Coordinating the efforts of the graphic design and web development teams.
- Providing the teams with information about customer needs, specifications, design targets.
- Development process, design standards, techniques and tools to support task performance.
- Providing an interface between the Management and the design and development teams to ensure effective and on-time delivery of websites.
Education
Bachelor of Engineering -
Madras University
01.1999
Skills
- PPC campaign management
- Competitor analysis
- Keyword research
- Ad performance optimization
- Amazon advertising
- Strategic planning
- Search Engine Ranking
Websites
Achievements And Awards
- Got 'Transformer of the year Award' in the period of 2011 - 2012.
- Got 'Best Project Manager' award in the period of 2012 - 2013.
- Developing and implementing effective SEO strategies for various in-house portals with the goal of improving their overall visibility on the internet and in turn increasing revenue.
- Increase the revenue generation from online for our clients from 10% to 60% at said period of time.
- Achieved top 10 rankings for the keywords targeted within 3 to 4 months.
- Achieved YouTube video ranking in 1st rank of Google within the period of 1 month.
Languages
- English
- Tamil
Disclaimer
I do hereby declare that all the above-mentioned details are true to the best of my knowledge.
Industry Experience
15+ years
Personal Information
- Father's Name: G. Manickam
- Mother's Name: M. Saroja
- Date of Birth: 05/29/76
- Gender: Male
- Marital Status: Married
Timeline
Amazon E-Commerce PPC Specialist for B2B & B2C Products
Productlabs.net
11.2017 - 08.2024
Manager in Digital Marketing Strategy & Execution
Avohi Infotech Pvt Ltd
04.2016 - 10.2017
Sr. SEO Analyst
Strategic Marketing Services Pvt Ltd
07.2014 - 03.2016
Lead Analytics Services
Fomax Information Technologies Pvt. Ltd.
12.2011 - 07.2014
SEO Manager
Sphinx Data Systems
03.2007 - 11.2011
SEO Executive, Web Designer
SG Data Tech.
01.2006 - 02.2007
Bachelor of Engineering -
Madras University
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<ul><li>Developed and executed projects. Understood the full project life cycle from concept through to qualification.</li><li>Provided technical support to B2B and B2C clients monthly.</li><li>Supported the engineering requirements through managing & liaising with key project stakeholders (client design team, main contractor, suppliers, sub-contractors, etc.).</li><li>Assisted in the execution of projects & provided guidance to ensure compliance to all relevant standards/codes and specifications associated; including all site activities associated with validation and handover to the operations team.</li><li>Ensured works are installed in accordance with project specifications and change control procedures.</li><li>Produced drawings and specifications for upgrades and new build designs.</li><li>Managed the full sales cycle of solar energy products for new residential clients</li><li>Monitored daily project execution and evaluated project progress, contract compliance.</li><li>Wiring low and medium voltage control panels.</li><li>Understand of Schematic Drawings (REVIT/ Auto-Cad)</li><li>Manufacturing and Assembly (Control Panels)</li><li>Assisting in test of Control Panels and Assemblies</li><li>Continuous improvement Initiatives</li><li>- Lean Manufacturing</li><li>- Compliance with Industry Quality Standards</li><li>SPDA Project - Lightning Protection System.</li><li>Electrical Substation Project;</li><li>Solar Projects;</li><li>Reasons for leaving: Move to Ireland.</li></ul> at Nova Engenharia<ul><li>Developed and executed projects. Understood the full project life cycle from concept through to qualification.</li><li>Provided technical support to B2B and B2C clients monthly.</li><li>Supported the engineering requirements through managing & liaising with key project stakeholders (client design team, main contractor, suppliers, sub-contractors, etc.).</li><li>Assisted in the execution of projects & provided guidance to ensure compliance to all relevant standards/codes and specifications associated; including all site activities associated with validation and handover to the operations team.</li><li>Ensured works are installed in accordance with project specifications and change control procedures.</li><li>Produced drawings and specifications for upgrades and new build designs.</li><li>Managed the full sales cycle of solar energy products for new residential clients</li><li>Monitored daily project execution and evaluated project progress, contract compliance.</li><li>Wiring low and medium voltage control panels.</li><li>Understand of Schematic Drawings (REVIT/ Auto-Cad)</li><li>Manufacturing and Assembly (Control Panels)</li><li>Assisting in test of Control Panels and Assemblies</li><li>Continuous improvement Initiatives</li><li>- Lean Manufacturing</li><li>- Compliance with Industry Quality Standards</li><li>SPDA Project - Lightning Protection System.</li><li>Electrical Substation Project;</li><li>Solar Projects;</li><li>Reasons for leaving: Move to Ireland.</li></ul> at Nova Engenharia