Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kumar Rithvik

New Delhi

Summary

Results-driven marketing professional with a proven track record in executing data-driven strategies. Seeking to contribute to a dynamic team and achieve impactful business results.

Overview

2
2
years of professional experience

Work History

Deputy Manager of Marketing

Hexaware Technologies
Mumbai
06.2022 - Current
  • Spearheaded budgeting, tracking, and analysis efforts for the organization's $6 Million marketing budget.
  • Achieved and maintained a budget utilization rate of 95%+ across all Marketing functions.
  • Regularly assessed ROI for significant expenditures, identifying opportunities to enhance efficiency and decrease costs resulting in a reduction of overall $300,000 in spending in the current year.
  • Implemented a new initiative by creating a data model that facilitates a focused approach for the Sales team in engaging targeted accounts.mDeployed model across all Sales regions (NA, EU, APAC) and integrated it as a crucial tool for Marketing activities.
  • Ensured strict adherence to timeline for all Marketing initiatives, overseeing initiation, delivery, and vendor payment.
  • Developed bi-yearly reports for precisely reporting and analyzing the performance of Demand Generation and Demand Capture across various Marketing channels.
  • Led various ad-hoc activities, including the evaluation of new marketing tools, the implementation of employee branding initiatives, and vendor evaluation.
  • Oversaw internal audit compliance initiatives for Marketing team, focusing on BCP implementation, Data Retention reporting, and Supplier Security Assessments.

Education

PGDM - Marketing

Institute of Management Technology
Nagpur, India
06-2022

B.Tech - Computer Science

MRIU
Faridabad, India
08-2019

Skills

  • Training for marathon- Have participated in three half-marathon (10km) in this year with a personal best of 78 mins
  • Enjoy watching period dramas and historical films/documentaries
  • Participating in various local sports leagues such as Basketball, Football and Squash

Accomplishments

  • Awarded 1st Position at Hexaware’s annual 2024 event for Most Distinctive Work.
  • Awarded "Rockstar Award" in Qtr. 4 of 2022.
  • Awarded merit based scholarship for PGDM at IMT Nagpur.
  • Research paper titled “Data Security using Encryption Algorithm 2016” published in IIOAB Journal

Timeline

Deputy Manager of Marketing

Hexaware Technologies
06.2022 - Current

PGDM - Marketing

Institute of Management Technology

B.Tech - Computer Science

MRIU

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