Kumar Shubham
Bengaluru
Summary
Dynamic Senior Product Manager with a proven track record at Walmart Global Tech, driving fivefold advertiser growth, and tripling revenue through innovative product strategies in the adTech and payments space. Expert in data-driven decision making and stakeholder management, I excel in optimizing ad monetization and enhancing user experience, consistently delivering exceptional results.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Product Manager
Walmart Global Tech
Bengaluru
01.2023 - Current
- Product Owner for sponsored and display ad monetization across international markets, including Mexico, Canada, and Chile.
- Drove fivefold advertiser growth and tripled revenue through in-house ad platform development at Walmart.
- Spearheaded launch of six new sponsored ad formats, generating $9 million in annual revenue across two markets.
- Implemented credit card payment system, enabling collection of $800K annually and boosting seller growth by 1.5 times.
- Developed data-driven search relevancy models, increasing click-through rates by 20% and conversions by 5%.
- Optimized data pipeline for enhanced omni-channel order attribution, improving return on ad spend by 25%.
- Streamlined workflows, including failure alerting and agenda planning, reducing manual oversight significantly.
- Enhanced metric coverage by 20% through efficient A/B testing pipeline in collaboration with an ad vendor.
- Led annual AOP for sponsored ads, aligning roadmap with three-year strategic vision to drive threefold growth.
Product Manager 2
Paytm (One97 Communications Ltd.)
Noida
06.2021 - 01.2023
- Product Owner for merchant onboarding across payment gateways, links, Photo QR, and reseller/channel partnerships.
- Redesigned DIY merchant onboarding process, boosting lead-to-onboarding conversion by 25%.
- Launched custom referral link product for partners, onboarding over 2,000 merchants in first month.
- Drove Photo QR launch in 11 languages, achieving 2,500 orders per day and increasing transactions by 35%.
- Designed partner dashboard and MDR commercial model, enabling over 50 partners to enhance referral rates.
- Introduced Offline to Online flow, improving monthly active transacting users by 20%.
- Led development of Mobile Web platform for merchant onboarding, expanding merchant reach by over 30%.
- Facilitated CXO-level decision making across merchant onboarding and reseller products, coordinating with eight teams.
- Created risk rule engine to optimize merchant onboarding policy and enable email sign-up process.
Marketing Intern
Colgate Palmolive India Ltd.
Mumbai
04.2020 - 06.2020
- Executed category launch for sub-brand, emphasizing seven products identified through market research and competitor insights.
- Projected business potential valued at ₹170 Cr. through AIDA funnel analysis and benchmarking techniques.
Application Developer
Unisys India Private Limited
Bangalore
07.2016 - 06.2019
- Achieved fast-track promotion, ranking among top 5% of employees.
- Received 4.5+/5 rating for three consecutive years, placing within top 5 of 45 employees.
- Enhanced Customer Satisfaction (CSAT) scores by 1.4x through software and hardware platform migration.
- Orchestrated weekly client calls, reducing backlogs and prioritizing developments for five BFSI clients.
- Developed BI dashboard to improve document status visibility, resulting in 24% reduction in monthly complaints.
- Implemented automated shift plans, increasing employee efficiency by 18% and reducing severity counts by 23%.
- Created Queue Monitoring tool for approximately 300 servers, achieving 50% reduction in resolution time.
- Recognized for zero SLA breaches and decreasing escalation turnaround time by 10% after resolving 7,500 incidents in three years.
Education
MBA - Systems, Strategy, Marketing
IIM Lucknow
Lucknow03-2021
B.Tech. - Computer Science
School of Engineering, CUSAT
Kerala04-2016
Class XII - CBSE
D.A.V Kapildev Public School
Ranchi01.2012
Class X - CBSE
D.A.V Kapildev Public School
Ranchi01.2010
Skills
- Product Strategy and Vision
- Data-Driven Decision Making
- A/B testing
- Stakeholder management
- User experience design
- Market and Competitive Insight
- Execution Excellence (Roadmapping and Delivery)
Accomplishments
- Top 1% in term 5; attained 10/10 in M&A strategy course; top 3 grade in 10/29 MBA course, 2020
- Received a merit certificate from the VC, CUSAT, for attaining rank 1 out of 125 students in the 6th semester, 2015
- Felicitated by The Hindustan Times and Dainik Bhaskar for being in the top 5% of 400 in 10th grade, 2010
Accolades
- Excellence Award at Walmart
- Rising Star at Paytm
- Bravo Award at Unisys
Leadership Roles
Academic Secretary & CR, Student Council, IIM Lucknow
Elected to represent 950+ students; led 8,400-seat course bidding; proposed 10+ initiatives to the Director; enabled campus reopening for 700 students by implementing COVID protocols in 1.5 months
Extracurricular Activities
Operations, Manfest-Varchasva '19: Led logistics and end-to-end ops for 15+ on-campus vendors at a 3-day national event
Public Speaking: 4× Best Impromptu Speaker, Toastmasters (2019–20).
Case Competitions: National Runner-up – Markguru, Regional Finalist – Samsung, Campus Finalist – Capgemini L'Innov
Scholastic Achievements
- Top 1% (AIR 197) out of 73000+ candidates in 10th National IT Aptitude Test piloted by NIIT, 2014
- Amongst 5 out of 250 to represent school in Regional Mathematics Olympiad for 2 years, 2009-10
Certification
- Become a Product Manager – Udemy
- Advanced Google Analytics
- Stock Market Basics: Zerodha
Timeline
Senior Product Manager
Walmart Global Tech
01.2023 - Current
Product Manager 2
Paytm (One97 Communications Ltd.)
06.2021 - 01.2023
Marketing Intern
Colgate Palmolive India Ltd.
04.2020 - 06.2020
Application Developer
Unisys India Private Limited
07.2016 - 06.2019
MBA - Systems, Strategy, Marketing
IIM Lucknow
B.Tech. - Computer Science
School of Engineering, CUSAT
Class XII - CBSE
D.A.V Kapildev Public School
Class X - CBSE
D.A.V Kapildev Public School
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