KUMAR VIVEK

Strategic Marketing & Acquisition Leadership:

• Managed Marketing & Acquisition Team with 15 members along with YouTube, Content Creation, Social Media, Product Marketing, and Performance Marketing.
• Formulated & Executed strategic marketing plans from the scratch and managed P&L functions for Newton School of Technology (Product: B.Tech Degree in CS & AI)
• Audience Reach: Increased by 900%, from 10 million in 2023 to 100 million in 2024.
• Admissions Secured: Increased by 782%, from 109 in 2023 to 960 in 2024.
• Revenue Generated: Increased by 780%, from 25 Cr in 2023 to 220 Cr in 2024, reducing the CAC by 50%.
• Marketing Budget: Handled Marketing budget of 5 Cr.
• Cross-Functional Collaboration: Worked closely with Founders and coordinated with Business, Technology, Finance, Sales, Program, and Support teams.

User Acquisition and Growth Strategies:

• Developed and led multi-channel user acquisition campaigns across digital platforms (YouTube, Instagram, Telegram, Discord), and developing multiple product lines driving a 2.5 L new user registrations in 6 months.
• Implemented data-driven growth tactics and refined targeting strategies, achieving a 50% reduction in customer acquisition cost and 195% increase in user engagement from 2023 to 2024.
• To Solve TOFU: Led various product lines, including Global Coding Challenge (1.6 L registrations in 3 months), NS Coding Clubs, Question of the day (Qotd), and multiple lead generation initiatives, targeting engineering aspirants, undergraduates, and professionals.
• To Solve MOFU: Developed community-building strategies on Telegram and Discord, and executed master classes, product demos, mock tests, resume analysis, alumni programs, and email marketing campaigns for customer retention and reactivation.
• Influencer Marketing: Established & led the team from scratch to have worked with 700+ Creators (Nano, Micro, Macro & Mega), making ready 1000+ Scripts, getting 1000+ Video content Live on YouTube & Instagram in just 1 year.
• Brand Strategy & Content Creation: Led Content Creation team and collaborated with Creative & Design to enhance Brand presence. Developed Brand strategies that positioned Newton School’s 2 business verticals as Ed-Tech leaders.

NSDC - Skill India Project under Ministry of Skill Development & Entrepreneurship.

• Project Head: Oversaw P&L responsibilities including Business Planning, Execution, Operational management, Strategic partnerships, and Revenue Generation of 2 Cr.
• Government Liaison & Mobilization: Liaison with the Karnataka State Government to get the new project on board, opened & signed new business Vertical.
• End-to-End Project Management: Ensuring Training, development and Placements of candidates towards better career.
• Strategic Partnership in the real estate industry of Bangalore, Chennai, Hyderabad and Odisha.
• Achieved highest training of 10,000 members generating revenue of 35 Cr in 8 months
• Team Leadership: Managed and led a team of 12 full-time sales team and 5 full-time execution team, ensuring effective execution of the project.

• Leadership roles: Led a 200+ member team to execute campaigns targeting 3.5 L households, using structured groups and subgroups for effective District-Level outreach.
• Mobilizing the masses via ATL, BTL & TTL technique and carried out promotions & branding in multiple districts of UP state.
• Event Management: Organized and directed a district-level political event with 10,000 attendees.
• Led & Executed the on-field research to know extensively about user persona, user behavior, user needs, User insights and competitor analysis.
• Training & Monitoring of the client's work to assess the performance level which helps to achieve the target.

• Revenue Generation: Achieved 7.2 Cr in revenue through strategic marketing and sales initiatives.
• Marketing Strategy: Developed and executed a 75 L marketing budget for new real estate projects, enhancing market presence and client acquisition.
• Site Acquisition: Identified and secured prime locations for development, driving strategic growth in the real estate sector.
• Team Leadership: Managed and led a team of 10 full-time employees, ensuring effective execution of sales and marketing strategies.
• Strategic Partnerships: Established and nurtured strategic relationships with 100+ real estate brokers to expand market reach and foster collaboration.
• Client Engagement: Reactivated previous clients and engaged new leads through targeted promotional and branding activities, enhancing overall customer engagement.

• Market Research & Analysis: Understanding the user persona, user behavior, user needs, customer insights, and competitor analysis.
• Go-to-Market Strategy & Execution: Developed and executed go-to-market strategies for educational products tailored to engineering students, achieving 10x growth in product adoption in 2 years generating total lead count of 10 L for our signature Product: FSD & Data Science online certification.
• Headed the CodeRush product: Grew monthly registrations from 1,289 to stable 35k. Spearheaded 3 Global Coding Contest, achieving a total of 3.16 L registrations
• Community Building & Public Relations: Partnered with 350 GDSC members from engineering colleges across India and established 125 student coding clubs in the college.
• Developed a robust Discord community of 35k members from scratch.
• Social Media: Kick started the social media platforms and achieved significant subscribers on social media (Instagram - 32k, Linkedin - 30k, Youtube - 34k in just 2 months.) Team Building: Established & Led a team of 10 full-time, in-office employees and 100+ interns working remotely.
• Sales Enablement: Created impactful sales materials and provided the sales team with training, tools, and resources to effectively promote and sell educational products.