Summary
Overview
Work History
Education
Skills
Websites
Technology Stack
Timeline
Generic

KUMARI POOJA

Head of Marketing
Mumbai,Maharashtra

Summary

Results-driven marketing professional with 14+ years of proven success scaling eCommerce and retail brands. Expertise in omnichannel strategy, digital customer acquisition, CRM automation, and P&L management. Built high-performance teams, delivered 13.5× ROAS on Meta Ads, and grew online revenue by ₹1.83 Cr in six months. Skilled at leveraging data analytics, SEO/SEM, and UX optimization to maximize conversion rates, increase AOV, and enhance customer lifetime value.

Overview

16
16
years of professional experience

Work History

Marketing Consultant

LaFrench Studio Pvt Ltd.
10.2024 - Current
  • Spearhead omnichannel launch that accelerated revenue by 25% YoY.
  • Engineer high-impact Meta & Google campaigns achieving 12.6× ROAS and slashing CPC by 37% through A/B testing and audience segmentation.
  • Architect Salesforce Marketing Cloud journeys that boosted open rates +45% and CTR +30%.
  • Orchestrated ecommerce site’s design and UX revamp, elevating conversion rate +60% and AOV +22%.

Strategic Advisor

Freelance Marketing Consultant
Mumbai
03.2019 - 10.2024
  • Partnered with 8+ eCommerce and retail brands to ignite digital revenue, averaging +15% sales uplift in 3 months.
  • Developed viral content strategies that soared Instagram engagement +60% and added 35K followers.
  • Drove targeted retention campaigns, boosting repeat purchases by 25% through advanced segmentation.

Director of Marketing

Verlas (Fine Jewelry eCommerce)
New York
12.2021 - 05.2023
  • Commanded ₹5 Cr digital budget, achieving a 10× blended ROAS across SEM, social & display.
  • Launched influencer & affiliate engine, driving 18% of new customer revenue and slashing CAC by 28%.
  • Spearhead SEO strategy, increasing organic search: +80% traffic growth and improving search rankings to top -3 for 50+ high-intent keywords.
  • Orchestrated CRO on Shopify, lifting checkout completion by 35% and reducing abandonment by 20%.

Head of Marketing

ORRA Fine Jewelry Pvt. Ltd.
Mumbai
01.2017 - 01.2019
  • Directed multi-channel campaign delivering 20% YoY sales surge for three consecutive years.
  • Revamped loyalty program, skyrocketing memberships +254% and generating 70% of repeat sales.
  • Led visual merchandising overhaul across 20+ stores, lifting footfall +15% and transaction value +10%.

Marketing Manager

Brooks Brothers (Reliance Brands)
Mumbai
11.2015 - 03.2016
  • Optimized media mix to cut acquisition costs by 25% while boosting campaign ROI +30%.
  • Launched seasonal creative that delivered record-breaking promotional performance.

Deputy Manager, Marketing

ColorPlus Fashions Ltd.
Mumbai
06.2013 - 10.2015
  • Company Overview: (Raymond Apparel)
  • Orchestrated integrated print, digital, and catalog campaigns propelling 20% YoY sales growth for three consecutive years.
  • Launched an omnichannel revenue stream that contributed 7% of total business within 12 months.
  • Revamped loyalty program, driving 254% surge in memberships and generating 70% of repeat sales in 16 months.
  • Built the brand’s digital marketing foundation, achieving 600% growth in online customer base nationwide.
  • Led consumer research and focus groups to extract insights, translating findings into strategies that enhanced customer experience.
  • Honored as “Most Promising Young Achiever” and “Best Team Player” at Raymond Annual Awards (2014).
  • (Raymond Apparel)

Assistant Manager, Marketing

ColorPlus Fashions Ltd.
Chennai
06.2010 - 06.2013
  • Company Overview: (Raymond Apparel)
  • (Raymond Apparel)

Management Trainee

ColorPlus Fashions Ltd.
Chennai
06.2009 - 06.2010
  • Company Overview: (Raymond Apparel)
  • (Raymond Apparel)

Education

Master of Fashion Management -

NIFT Bangalore
2009

B.Sc. - Industrial Microbiology

Patna Women’s College
2006

Skills

  • Strategic Leadership

  • Omnichannel Growth

  • P&L Ownership

  • Performance Marketing (SEO, SEM, PPC)

CRM & Automation (Salesforce, Klaviyo, Hubspot, Zoho)

  • ROAS Maximization

  • Conversion Rate Optimization

Technology Stack

Salesforce Marketing Cloud, Mailchimp, Google Analytics, Adobe Analytics, Tableau, Shopify, Magento, WooCommerce, Google Ads, Meta Ads Manager, DV360, Pinterest Ads, Photoshop, WordPress, HTML5, CSS3

Timeline

Marketing Consultant

LaFrench Studio Pvt Ltd.
10.2024 - Current

Director of Marketing

Verlas (Fine Jewelry eCommerce)
12.2021 - 05.2023

Strategic Advisor

Freelance Marketing Consultant
03.2019 - 10.2024

Head of Marketing

ORRA Fine Jewelry Pvt. Ltd.
01.2017 - 01.2019

Marketing Manager

Brooks Brothers (Reliance Brands)
11.2015 - 03.2016

Deputy Manager, Marketing

ColorPlus Fashions Ltd.
06.2013 - 10.2015

Assistant Manager, Marketing

ColorPlus Fashions Ltd.
06.2010 - 06.2013

Management Trainee

ColorPlus Fashions Ltd.
06.2009 - 06.2010

Master of Fashion Management -

NIFT Bangalore

B.Sc. - Industrial Microbiology

Patna Women’s College
KUMARI POOJAHead of Marketing