KUMARI POOJA
Head of Marketing
Mumbai,Maharashtra
Summary
Results-driven marketing professional with 14+ years of proven success scaling eCommerce and retail brands. Expertise in omnichannel strategy, digital customer acquisition, CRM automation, and P&L management. Built high-performance teams, delivered 13.5× ROAS on Meta Ads, and grew online revenue by ₹1.83 Cr in six months. Skilled at leveraging data analytics, SEO/SEM, and UX optimization to maximize conversion rates, increase AOV, and enhance customer lifetime value.
Overview
16
16
years of professional experience
Work History
Marketing Consultant
LaFrench Studio Pvt Ltd.
10.2024 - Current
- Spearhead omnichannel launch that accelerated revenue by 25% YoY.
- Engineer high-impact Meta & Google campaigns achieving 12.6× ROAS and slashing CPC by 37% through A/B testing and audience segmentation.
- Architect Salesforce Marketing Cloud journeys that boosted open rates +45% and CTR +30%.
- Orchestrated ecommerce site’s design and UX revamp, elevating conversion rate +60% and AOV +22%.
Strategic Advisor
Freelance Marketing Consultant
Mumbai
03.2019 - 10.2024
- Partnered with 8+ eCommerce and retail brands to ignite digital revenue, averaging +15% sales uplift in 3 months.
- Developed viral content strategies that soared Instagram engagement +60% and added 35K followers.
- Drove targeted retention campaigns, boosting repeat purchases by 25% through advanced segmentation.
Director of Marketing
Verlas (Fine Jewelry eCommerce)
New York
12.2021 - 05.2023
- Commanded ₹5 Cr digital budget, achieving a 10× blended ROAS across SEM, social & display.
- Launched influencer & affiliate engine, driving 18% of new customer revenue and slashing CAC by 28%.
- Spearhead SEO strategy, increasing organic search: +80% traffic growth and improving search rankings to top -3 for 50+ high-intent keywords.
- Orchestrated CRO on Shopify, lifting checkout completion by 35% and reducing abandonment by 20%.
Head of Marketing
ORRA Fine Jewelry Pvt. Ltd.
Mumbai
01.2017 - 01.2019
- Directed multi-channel campaign delivering 20% YoY sales surge for three consecutive years.
- Revamped loyalty program, skyrocketing memberships +254% and generating 70% of repeat sales.
- Led visual merchandising overhaul across 20+ stores, lifting footfall +15% and transaction value +10%.
Marketing Manager
Brooks Brothers (Reliance Brands)
Mumbai
11.2015 - 03.2016
- Optimized media mix to cut acquisition costs by 25% while boosting campaign ROI +30%.
- Launched seasonal creative that delivered record-breaking promotional performance.
Deputy Manager, Marketing
ColorPlus Fashions Ltd.
Mumbai
06.2013 - 10.2015
- Company Overview: (Raymond Apparel)
- Orchestrated integrated print, digital, and catalog campaigns propelling 20% YoY sales growth for three consecutive years.
- Launched an omnichannel revenue stream that contributed 7% of total business within 12 months.
- Revamped loyalty program, driving 254% surge in memberships and generating 70% of repeat sales in 16 months.
- Built the brand’s digital marketing foundation, achieving 600% growth in online customer base nationwide.
- Led consumer research and focus groups to extract insights, translating findings into strategies that enhanced customer experience.
- Honored as “Most Promising Young Achiever” and “Best Team Player” at Raymond Annual Awards (2014).
- (Raymond Apparel)
Assistant Manager, Marketing
ColorPlus Fashions Ltd.
Chennai
06.2010 - 06.2013
- Company Overview: (Raymond Apparel)
- (Raymond Apparel)
Management Trainee
ColorPlus Fashions Ltd.
Chennai
06.2009 - 06.2010
- Company Overview: (Raymond Apparel)
- (Raymond Apparel)
Education
Master of Fashion Management -
NIFT Bangalore
2009
B.Sc. - Industrial Microbiology
Patna Women’s College
2006
Skills
- Strategic Leadership
- Omnichannel Growth
- P&L Ownership
- Performance Marketing (SEO, SEM, PPC)
CRM & Automation (Salesforce, Klaviyo, Hubspot, Zoho)
- ROAS Maximization
- Conversion Rate Optimization
Websites
Technology Stack
Salesforce Marketing Cloud, Mailchimp, Google Analytics, Adobe Analytics, Tableau, Shopify, Magento, WooCommerce, Google Ads, Meta Ads Manager, DV360, Pinterest Ads, Photoshop, WordPress, HTML5, CSS3
Timeline
Marketing Consultant
LaFrench Studio Pvt Ltd.
10.2024 - Current
Director of Marketing
Verlas (Fine Jewelry eCommerce)
12.2021 - 05.2023
Strategic Advisor
Freelance Marketing Consultant
03.2019 - 10.2024
Head of Marketing
ORRA Fine Jewelry Pvt. Ltd.
01.2017 - 01.2019
Marketing Manager
Brooks Brothers (Reliance Brands)
11.2015 - 03.2016
Deputy Manager, Marketing
ColorPlus Fashions Ltd.
06.2013 - 10.2015
Assistant Manager, Marketing
ColorPlus Fashions Ltd.
06.2010 - 06.2013
Management Trainee
ColorPlus Fashions Ltd.
06.2009 - 06.2010
Master of Fashion Management -
NIFT Bangalore
B.Sc. - Industrial Microbiology
Patna Women’s College
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