KUMARI SHWETA
Bengaluru
Summary
Seasoned digital marketer with 4+ years of experience building and implementing strategies focused on SEO, SMO, and Paid Marketing. Successfully achieved targets through sustained & creative thought processes. Eager to learn new things and determined to work hard.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Derivatives Trader
Self Employed
Bengaluru
03.2023 - 12.2024
- Analyzed market data to assess price movements, trends and volatility.
- Created models to forecast future prices of derivatives based on historical data.
- Conducted research and analysis of derivative markets to identify opportunities for profit.
SEO Specialist
Collegedunia Pvt Ltd
Gurugram
04.2021 - 09.2022
- Performed on-page and off-page optimization techniques, such as web page optimization and guest posting.
- Conducted keyword research to identify potential opportunities for improvement.
- Worked closely with cross-functional teams to develop effective content marketing strategies that support SEO objectives.
- Identified areas of improvement within current SEO processes and recommended changes accordingly.
- Developed and implemented SEO strategies to increase organic search engine rankings.
- Analyzed backlink profiles of competitors and identified new link opportunities.
- Created reports on website performance metrics and provided recommendations for improvement.
- Researched relevant industry topics to create high-quality content for websites.
- Implemented technical SEO improvements such as site speed optimization, and schema markup.
Online Marketing Associate
Vinove
Noida
05.2020 - 02.2021
- Participated in brainstorming sessions with creative teams to generate ideas for innovative digital promotions.
- Implemented SEO best practices on website pages to improve organic rankings in search results.
- Analyzed competitor websites and identified areas for improvement in our online presence.
- Collaborated with internal teams to ensure the accuracy of all web content before launch.
- Researched, wrote, edited, and proofread copy for various digital platforms, including website content, blogs, emails, and social media posts.
- Planned and executed paid search engine marketing campaigns using Google Ads and Bing Ads Platforms.
- Developed and implemented a comprehensive social media strategy to increase brand awareness and engagement.
Digital Marketing Executive
Quantum IT Innovation
New Delhi
08.2018 - 04.2020
- Developed and implemented strategic SEO and SMO campaigns to enhance brand awareness and drive conversions.
- Achieved top 10 Google SERP rankings for multiple keywords, boosting online visibility.
- Designed, built, and maintained a social media presence for various clients, ensuring consistent brand messaging.
- Drafted reports to summarize key metrics related to website traffic and conversions.
- Collaborated with design teams to create visually appealing website graphics and social media posts.
Digital Marketing Intern
Digital Technology Institute
New Delhi
04.2018 - 07.2018
- Executed on-page and off-page SEO strategies for an e-commerce website.
- Managed product listings on Amazon and Flipkart to optimize sales.
- Developed creative ideas for social media posts to enhance brand engagement.
Education
Advanced Certificate in Digital Marketing And Comm
MICA
01-2024
Digital Marketing
Digital Technology Institute
New Delhi02-2018
Bachelor of Science - Physics
University of Delhi
New DelhiHigher Secondary - Science
Chinmaya Vidyalaya
BokaroHigh School -
D.A.V. Public School
BiharSkills
- SEO project management
- Keyword research
- Google Analytics
- Content marketing
- Inbound Marketing
- On-page optimization
- Artificial intelligence in SEO
- Social Media Marketing
Certification
Advanced Digital Marketing and Communications with Specialization in:
- Branding & Communications
- Social Media & Content Marketing
- Marketing Analytics
- Marketing Communications & PR
Tools Known
- Ahrefs
- Semrush
- Google Analytics
- Search Console
- Google Ads
- Facebook Ads
- Canva
- MOZ
- Ubersuggest
Work Preference
Work Type
Full TimeWork Location
RemoteTimeline
Derivatives Trader
Self Employed
03.2023 - 12.2024
SEO Specialist
Collegedunia Pvt Ltd
04.2021 - 09.2022
Online Marketing Associate
Vinove
05.2020 - 02.2021
Digital Marketing Executive
Quantum IT Innovation
08.2018 - 04.2020
Digital Marketing Intern
Digital Technology Institute
04.2018 - 07.2018
Advanced Certificate in Digital Marketing And Comm
MICA
Digital Marketing
Digital Technology Institute
Bachelor of Science - Physics
University of Delhi
Higher Secondary - Science
Chinmaya Vidyalaya
High School -
D.A.V. Public School
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