Open To Work
GNANAKUMAR SIVAKUMAR
Coimbatore
Summary
Dynamic marketing professional with a proven track record at Chettinad Hari Shree Vidyalayam, enhancing admissions through innovative lead generation and strategic partnerships. Expert in CRM and data analysis, I successfully boosted enrollment rates while fostering strong relationships with parents and stakeholders. Adept at campaign execution and team collaboration, driving impactful results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Admission & Marketing Manager
Chettinad Hari Shree Vidyalayam
Coimbatore
05.2025 - 01.2026
- Planned and executed lead generation drives, proposed innovative marketing ideas, and piloted new engagement activities.
- Organized partnerships with pre-schools, apartments, communities, and corporate offices to drive enrollment initiatives.
- Supported admission campaigns across media platforms, enhancing inquiry-to-admission conversion ratio.
- Conducted campus tours for parents, explained school values, and guided them through the stage-wise admission process.
- Ensured students met eligibility criteria, handled documentation, and coordinated with finance team on admissions.
- Maintained trackers and generated weekly/monthly reports to analyze campaign effectiveness and lead quality.
- Followed up with leads consistently via WhatsApp/email, shared newsletters fortnightly, and updated CRM systems.
- Managed vendors for marketing collaterals, ensuring timely delivery and quality evaluation.
Education Marketing Manager
Zigma Educational Service
Coimbatore
01.2022 - 01.2023
- Designed and executed marketing campaigns that increased student enrollment by 15%.
- Collaborated with educational institutions to develop partnership programs that enhance student opportunities.
- Conducted market research to identify trends and opportunities in the educational sector.
- Counseled prospective students through the admissions process, ensuring clarity and support in decision-making.
- Managed international and domestic admissions processes, facilitating seamless application experiences for students.
Chief Customer Relations Officer
Skolarrs Solutions Pvt Ltd
01.2019 - 01.2022
- Led customer relations initiatives, enhancing client satisfaction and retention by 20%.
- Developed and implemented customer feedback systems to capture insights for service improvement.
- Managed team of 5, training and supporting for consistent quality service delivery.
- Coordinated marketing and sales teams to align customer engagement strategies.
- Facilitated international and domestic student admissions.
Education
B.Com - Accounting and Finance
Hindustan College of Arts and Science
Coimbatore01.2019
Skills
- Admissions & Enrollment Management
- Customer Relationship Management (CRM)
- Marketing Strategy & Brand Promotion
- Campaign Planning & Execution
- Event Planning & Community Engagement
- Stakeholder relationship management
- Data Analysis & Reporting
- Google Analytics
- SEMrush (SEO & Market Research)
- Social media marketing
- Excel data analysis
- PowerPoint presentations
- Word documentation
- Vendor Sourcing & Negotiation
- Team Collaboration & Leadership
- Content creation
- Social media marketing
Certification
- Digital Marketing, Web Marketing Academy, 01/01/24
- Google Analytics, Web Marketing Academy, 01/01/24
- SEO, Web Marketing Academy, 01/01/24
Languages
English
Proficient (C2)
C2
Tamil
Native
Native
Malayalam
Beginner (A1)
A1
Disclaimer
I hereby declare that all the information provided above is true and correct to the best of my knowledge and belief.,
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
On-SiteRemoteHybridSalary Range
₹45000/yr - ₹200000/yrTimeline
Admission & Marketing Manager
Chettinad Hari Shree Vidyalayam
05.2025 - 01.2026
Education Marketing Manager
Zigma Educational Service
01.2022 - 01.2023
Chief Customer Relations Officer
Skolarrs Solutions Pvt Ltd
01.2019 - 01.2022
B.Com - Accounting and Finance
Hindustan College of Arts and Science