Kumel Ahmad
Marketing Communications professional
Noida,NCR
Summary
- Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
- Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
2
2
Languages
5
5
years of post-secondary education
10
10
years of professional experience
Work History
Sr. Manager (Marketing communications)
One97 Communications Limited
Noida, NCR
02.2018 - Current
- Exceeded goals through effective task prioritization and great work ethic.
- Developed and maintained courteous and effective working relationships.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Identified issues, analyzed information and provided solutions to problems.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Planning ,developing & executing market visibility tools for better brand/product promotion.
- Managing various branding activities Retailer signage's and other in shop/out shop branding according to central brand guidelines.
- Planning, development and timely deployment of marketing collaterals across the Nation for all the business categories.
- Planning and execution of 360 degree marketing and communications for new Product/Town successful Launch.
- Utilizing market feedback & personal network to develop marketing intelligence for formulating plans (both strategic as well as tactical) for the brand.
- Managing on ground activations through agencies for promotions and events.
- Management of company's fund (Budget) in order to improve brand as well as product visibility.
- POSM inventory management and cost optimization.
- Managing merchandise store business operations in order to fulfill merchant's point of sale material and devices needs.
- Managing organized retail service team of 50 people in order reactivating the organized cat offline merchants and ensuring transaction growth.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Supervised all marketing and planning activities to exceed [Type] segment sales and margin goals.
Marketing Communication Manager
Bharti Airtel Ltd.
Jaipur, Rajasthan
08.2015 - 01.2018
- Managed marketing communications functions for across Rajasthan Circle, overseeing 150 M AOP and 2-member team, direct brand management, PR, media relations, Product Launches, advertising, sales collaterals and Road shows.
- Recognized with a Silver Award by Circle CEO for being Instrumental in executing launch of 4G towns by creating cost-effective retail visibility and on-field activities in coordination with the sales and networks team (Q2 16-17)
- Recognized with a Silver Award by Circle CEO for Timely achievement of Vantage point branding with 300000 sq. ft. FOC outdoor media and 10K signage's across the circle. Operationalizing the process for signage installation and TM trainings (Q4 15-16).
- Recognized 5 times with star of the month in last 3 quarters.
- Successful launch of 70+ new Airtel 4G towns across Rajasthan.
- Successful launch of India's 1st Payments Bank, Airtel Payments Bank across circle.
Marketing Officer
BBC Media Action (India) Ltd.
Mithila Region, Bihar
10.2013 - 07.2015
- Responsible for SDP project which was operational in 8 districts of Bihar under Ananya (A Partnership supported by Bill & Melinda Gates foundation)
- Worked in close partnership with Government of Bihar and other stakeholders at all levels and all stages.
- Managed a team 17 District and Block level team mates to delivered the project.
- Responsible for Kilkari (A tool ,which was for child and maternal health care) subscription enhancement in region by getting coordination of Govt. officials & Block level staff community coordinators.
- Handled marketing communications,Training of FLWs and team for across all interventions of the project.
- Handled 360 degree communication program of the project specially for media dark areas.
Relationship Manager
Vodafone
Faizabad Zone, UTTAR PRADESH
10.2012 - 09.2013
- Awarded with Vodafone Hero 3 times in row for territory business development.
- Overall planning of Channel sales and distribution in the territory.
- Developing and serving channel sales in line with the organizational strategies.
- Developing new Channel of Sales, Building cross-functional relations in line to the betterment of the services.
- Keeping track of Primary & Secondary Sales Collection.
- Identifying new potential market segments in territory for increasing sales.
- Identifying various market areas in order to make the full reach of the product to the end customer
- Development and execution of channel sales programs/collaterals in the territory.
- Team motivation and direction to the distributors about the product for enhancing the overall performance.
Trader Marketing Manager
Sistema Shyam Teleservices Ltd.(MTS)
Varanasi Zone , UTTAR PRADESH
10.2010 - 09.2012
- Ensuring Product & Scheme communication to trade & Team.
- Ensuring payouts & monthly scheme settlement to trade.
- Driving monthly & weekly trade schemes through field force.
- Driving locality specific products like STVs, FM Handset, and Smartphone etc.
- Data Revenue drives through trade by working on our customer base with their status.
- Ensuring quality business through trade by providing them business health reports like MOU, Compliance and VLR.
- Management of company's funds (Budgets) in order to improve the overall sales.
- Planning & executing new market visibility tools for better brand/product promotion
- Ensuring brand & product visibility in the market through merchandising & signage placement
- Trade meet and New launch activities.
- Planning & Execution of BTL activities like Van Activity, Trade Abhinandan, Bike Rally and Shamiana Activity.
Education
MBA - Marketing
IMS, Bundlekhand University
Jhansi 07.2006 - 06.2008
Bachelor of Arts - Philosophy
Lucknow University
Lucknow 07.2003 - 06.2006
Skills
Marketing Strategies & Communications
Affiliations
- Participated in ‘Abhivyakati 2004' organized by Lucknow University.
- Participated in ‘Green Lucknow University ' campaign as an organizing team member.
Timeline
Sr. Manager (Marketing communications)
One97 Communications Limited
02.2018 - Current
Marketing Communication Manager
Bharti Airtel Ltd.
08.2015 - 01.2018
Marketing Officer
BBC Media Action (India) Ltd.
10.2013 - 07.2015
Relationship Manager
Vodafone
10.2012 - 09.2013
Trader Marketing Manager
Sistema Shyam Teleservices Ltd.(MTS)
10.2010 - 09.2012
MBA - Marketing
IMS, Bundlekhand University
07.2006 - 06.2008
Bachelor of Arts - Philosophy
Lucknow University
07.2003 - 06.2006
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