Kumkum Sahni
Marketing & Communication Specialist
Faridabad
Summary
Dedicated Marketing & Communication professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
2
2
Languages
Work History
Content Specialist
Utsav Fashion Pvt. Ltd.
06.2023 - Current
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Analyzed content performance metrics, identifying areas for improvement and adjusting strategies accordingly.
- Played instrumental role in creative planning and review sessions, working with resourceful team
- Increased newsletter subscribers by producing consistent, valuable email communications
- Created content for websites and online publications.
- Collaborated with cross-functional teams to ensure consistency in brand messaging across all channels.
- Built, established and maintained relationships with sources.
- Produced original, creative content for promotional advertisements and marketing materials.
Marketing Specialist
RedTape India
10.2021 - 06.2023
- Marketing & Promotions Activity
- Offline and Online Branding for Websites
- Social Media Planning & Management
- Influencer Marketing for Brand Building
- Store Promotions for Sales Generation
- Celebrity Endorsement for Brand Face Value
- Handled the branding and production team of designers, writers, interns, photographers etc.
- Tracked key performance indicators to measure success of campaigns.
- Administered and analysis of funding for new marketing programs.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Wrote engaging and successful marketing, advertising, and website copy
Marketing & Communication Executive
Creanovation Technologies Pvt. Ltd.
02.2021 - 10.2021
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Produced impeccable marketing copy for website and social media outlets, writing and editing large quantities of content.
- Led team of successful marketing professionals in designing promotional materials and outlining company vision.
- Created and managed social media campaigns to increase brand engagement.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
Content Writer & Social Media Manager
Digital My Work
01.2019 - 01.2021
- Marketing & Promotions, Branding, Social Media Planning & Management
- Promoted and marketed works through social media platforms.
- Presented clients with unique copy options based on overall marketing objectives.
- Collaborated with illustrators and photographers to enhance content.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Gained deep understanding of target audiences through market research, allowing for more tailored content creation strategies.
Social Media Management & Creative Content Writer
Freelancing Projects
01.2018 - 01.2019
- Experienced in Content Writing Creative Writing, Social Media Management & Marketing Plans as a Freelancer
- Evaluated content performance using analytics data identifying areas improvement adjusting strategy accordingly maximize reach effectiveness.
- Revised written material to meet personal standards and to satisfy needs of clients, publishers or producers.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
Education
BBA - Marketing
DAV Institute of Management
09.2020
XII - undefined
DAV Public School
X - undefined
DAV Public School
Skills
Creative Team Handling
Branding & Promotions
Communication skills
Influencer Marketing
Creative content writing
Management skills
Good Presentation skills
Website Management
Social Media Management
Accomplishments
- State Rank 8th in English Olympiad, Brilliant Zone English Olympiad, State level scored 8th rank in school
- Gold Medalist in English language, Brilliant Zone English Olympiad, Gold medalist and School topper at school
- Best Performer in Campus Internship
- Achievements/Tasks
Timeline
Content Specialist
Utsav Fashion Pvt. Ltd.
06.2023 - Current
Marketing Specialist
RedTape India
10.2021 - 06.2023
Marketing & Communication Executive
Creanovation Technologies Pvt. Ltd.
02.2021 - 10.2021
Content Writer & Social Media Manager
Digital My Work
01.2019 - 01.2021
Social Media Management & Creative Content Writer
Freelancing Projects
01.2018 - 01.2019
BBA - Marketing
DAV Institute of Management
XII - undefined
DAV Public School
X - undefined
DAV Public School
Projects
Internship in HRM, 07/2019 - 10/2019, Best Performer during the Internship, Website Content Management, Social Medial Marketing & Management, Marketing & Branding Strategies
Projects
Internship in HRM, 07/2019 - 10/2019, Best Performer during the Internship, Website Content Management, Social Medial Marketing & Management, Marketing & Branding Strategies