KUMUD LATA
Agri Business Professional
Bhopal
Summary
Results-driven marketing professional with 8+ years of experience in B2B marketing, business development, market research, and product management. Proven expertise in formulating marketing strategies, executing brand positioning, managing vendor relations, and leading CRM initiatives. Adept at market analysis, product promotion, and digital marketing, with a strong ability to collaborate cross-functionally and drive business growth.
Overview
9
9
years of professional experience
2014
2014
years of post-secondary education
Work History
Manager – Marketing Communication Services
Nuziveedu Seeds Ltd
09.2021 - 07.2022
- Developed and executed strategic marketing plans to enhance brand visibility and business growth
- Conducted market research and competitive analysis to identify industry trends and opportunities
- Led promotional campaigns (offline & digital), ensuring alignment with business objectives
- Collaborated with sales, R&D, and regulatory teams for product development and go-to-market strategies
- Managed vendor sourcing, negotiation, and performance evaluations
- Monitored sales performance, pricing trends, and customer engagement initiatives
Product Manager – Specialty Nutrients
Coromandel International Ltd
05.2018 - 09.2021
- Managed a product portfolio worth INR 125Cr, optimizing sales and profitability
- Conducted market research, competitor analysis, and pricing strategy formulation
- Led branding, advertising, and promotional initiatives, including media campaigns
- Coordinated with sales teams to execute marketing strategies and field activations
- Spearheaded new product development from concept to launch
Deputy Manager – CRM & Market Research
Coromandel International Ltd
07.2016 - 04.2018
- Developed customer engagement strategies and loyalty programs to enhance retention
- Led data-driven marketing initiatives, analyzing consumer behavior and market trends
- Coordinated with market research agencies to conduct surveys and derive business insights
- Designed and executed CRM strategies, including personalized communication and feedback mechanisms
Senior Product Executive
Indian Immunologicals Ltd
05.2014 - 06.2016
- Managed a product portfolio worth INR 30Cr, overseeing sales optimization and brand positioning
- Conducted competitor benchmarking and product performance analysis
- Developed innovative campaign strategies for product promotions
- Led pricing strategy, SKU management, and new product introduction
Summer Intern – Market Research
Netafim Irrigation India Pvt Ltd
04.2013 - 06.2013
- Conducted brand perception and customer satisfaction analysis across multiple states
- Identified key market trends influencing irrigation adoption and customer preferences
- Provided actionable recommendations for improving brand positioning and customer loyalty
Education
PGDM - Agribusiness Management
CCS NIAM
B.Sc. (Hons.) - Horticulture
Dr. YSR Horticultural University
Skills
- Market Research
- Competitive Analysis
- Product Management
- Product Positioning
- Business Development
- Business Strategy
- Pricing Strategies
- Revenue Growth
- CRM
Why I Am Applying
With a strong background in B2B marketing, product management, and business development, I am eager to leverage my skills in market analysis, pricing strategies, and commercial execution to drive Novonesis’ global marketing initiatives. My experience in stakeholder collaboration and competitive intelligence aligns well with the role’s requirements, and I am excited about contributing to a purpose-driven company advancing biosolutions for planetary health.
Personal Information
- Date of Birth: 01/10/89
- Gender: Female
Technical And Language Skills
- Proficient in MS Office (Excel, PowerPoint, Word) & Internet tools.
- Full professional proficiency in English, Hindi, and Telugu.
Timeline
Manager – Marketing Communication Services
Nuziveedu Seeds Ltd
09.2021 - 07.2022
Product Manager – Specialty Nutrients
Coromandel International Ltd
05.2018 - 09.2021
Deputy Manager – CRM & Market Research
Coromandel International Ltd
07.2016 - 04.2018
Senior Product Executive
Indian Immunologicals Ltd
05.2014 - 06.2016
Summer Intern – Market Research
Netafim Irrigation India Pvt Ltd
04.2013 - 06.2013
B.Sc. (Hons.) - Horticulture
Dr. YSR Horticultural University
PGDM - Agribusiness Management
CCS NIAM
Similar Profiles
Nithishma AbbagoniNithishma Abbagoni
Research Assistant at Nuziveedu Seeds LimitedResearch Assistant at Nuziveedu Seeds Limited
Prasanna KopperaPrasanna Koppera
CSE at Nuziveedu Seeds Pvt LtdCSE at Nuziveedu Seeds Pvt Ltd
PRAMOD KEMAYIPRAMOD KEMAYI
Regional Manager at Nuziveedu Seeds Ltd, NSL GroupRegional Manager at Nuziveedu Seeds Ltd, NSL Group