Kumud Sharma
Gurgaon
Summary
Result-oriented professional specializing in Merchandising, Category Management, Retail Operations, Key Accounts, and Exports. Skilled in driving business growth and optimizing sales strategies. Seeking challenging assignments in the Retail industry.
17+ years experienced professional in Merchandising, Sales, Category Management, Key Accounts, and Exports. Demonstrated expertise in driving sales growth, managing key accounts, and optimizing merchandising strategies. Proven track record of success in delivering exceptional results and exceeding sales targets.
Experienced professional adept at exploring business avenues and managing merchandising and sales operations to achieve business targets. Proven track record in initiating market development efforts and driving business growth. Skilled in requirement analysis, client management, sampling, production, and dispatch.
Overview
17
17
years of professional experience
Work History
Head – Key Accounts and Retail Operations
Summersalt Lifestyle Pvt.Ltd
Gurgaon
06.2022 - Current
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Achieved cost-savings by developing functional solutions to problems.
- Developed and executed strategic marketing plans for new product launches.
- Developed and implemented operational strategies to increase customer satisfaction levels.
- Created and maintained a positive working environment for store associates.
- Implemented rollout plan for kiosks and exclusive brand outlets
- Analyzed sales data to identify areas of improvement in performance and profitability.
- Ensured compliance with all retail policies, procedures, and regulations.
- Maintained inventory records to ensure accurate stock levels at all times.
- Monitored daily operations, identified issues, and developed solutions accordingly.
- Conducted regular staff meetings to discuss goals and objectives, as well as any potential problems or concerns. Strengthened trust relationships within major client portfolio, preventing client attrition
- Expanded relationships with customers by proposing continuous solutions
- Maintained timely distribution of quality products and services
- Supervise day-to-day functions of EBOs and kiosks
- New Product Development for Exports Category.
- Implement strategic decisions for effective inventory management
- Analyze sales data and predict future trends
- Managed staffing issues by interviewing potential employees
- Collaborated with various departments including advertising, design, marketing, sales, and logistics
- Optimized delivery schedules to ensure timely arrival of ordered products and replenishments
- Research and source new potential clients.
- Keep abreast with industry and market trends, and best practices.
- Research and develop new product range.
- Led sales team to boost revenue and streamline processes
- Crafted and deployed visual strategy for product displays
- Determined potential market success of products
- Evaluate market trends for discount opportunities
- Predicted future demand to maintain stock availability
- Developed annual business plans for partners in line with company objectives
- Planned, organized, and executed marketing strategies with business partners
- Crafting merchandise plans aligned with corporate objectives and brand vision
- Exhibited strong analytical skills in various tasks
- Established Market Presence in U.A.E.
Manager – Merchandising & Private Label
M.V. Shoe Care Pvt. Ltd.
Noida
01.2016 - 05.2022
- Responsible for maintaining a positive working relationship with all Clients, as well as negotiating product and shipping prices
- Developing and implementing the visual strategy for displaying products
- Understanding the features and benefits of a product, and then deciding whether said product would be a hot seller amongst their employer’s target audience
- Analyzing Key Performance Indicators ( KPIs ) to see which products are generating the most revenue and which products are selling less than projected
- Monitor stock movement and consider markdowns, promotions, price changes, clear outs etc
- Making forecasts for product demand to ensure the sustainability of inventory
- Taking Care of all Private Label clients along with Online and Offline division
- Providing Product Knowledge to Stores and Newly Hired Employees
- Rolling out annual business plan for the business partners and aligning the same with the company’s objectives; monitoring the timely launch & availability of new products across all retail counters
- Planning, organizing & executing marketing plans with the business partners; tracking & reporting competitor activities
- Providing support to retail store managers and sales staff to help raise awareness of new products, company news, promotions or coupons
- Developing merchandise strategy for categories in line with company & brand strategy
- Procure merchandise of the right product, right market and right quantity in time for the seasonal merchandise launches
- Monitor the flow of incoming merchandise and replenishment of stocks against the business plan and the actual sales to ensure the store objectives are met
- Maximizes sales, inventory and profitability by developing and managing the buying and merchandising strategies for area of responsibility
- Develop product strategy and assortment plans for assigned categories, while supporting brand initiatives
- Strong analytical and organizational skills, ability to multi-task
- Ability to lead, coach and develop staff to improve performance and achieve
- Developed & Launched Shoe Care Kits in 5 private label
- Launched various Shoe Care/Foot Care products in India,UAE,Srilanka, Bangladesh,South Africa
- Implemented and followed up retail practices and standards in all Metro, Reliance, Red-Tape, Bata, Steve Madden, Dune London across Pan India stores
Merchandiser
Casio India Co. Pvt. Ltd.
New Delhi
11.2012 - 12.2015
- Engaged in managing with key customers for setting objectives as well as tracking monthly performance by key accounts
- Coordinating with Channel Marketing Team to define merchandising standard by channel of each key account
- Supervised Sales team to develop the resource plan to support key priorities & goals and led the selling to key accounts top / middle management
- Observed category performance, processed the orders and traced the same till it reaches its destination
- Conducted store audit's on daily basis and updated display master as per the category performance
- Engaged in managing major clients such as Shoppers Stop, Pantaloons', JIV and Lifestyle
- Achieved a sales turnover of 217 Crores
- For FY 2014-2015 and achieved early break-even for 92 stores within the region
Merchandiser
M.V. Shoe Care Pvt. Ltd. (Woly)
Noida
11.2009 - 11.2012
- Formulated OTBs on monthly and weekly basis as well as developed CRM module
- Utilized excel for managing sales statistics, producing sales present spreadsheets and graphs
- Gathered information regarding client's reaction on the products
- Took feedback from partners & compiling data and scrutinized sales report & planning further actions
Sr. Coordinator
Solutions Digitas
New Delhi
11.2007 - 11.2009
- HP – Multiple Events & Profiling all over India
- SAP – Multiple Events and Profiling all over India
- INTEL – Multiple Events for Intel like-Launching New Printers and more
- Max New York Life Insurance – Lead Generation
- Aviva Group Insurance - Lead Generation
- HP-Oracle - Lead Generation
- Ferrero Rocher – Profiling and Lead Generation
Education
BBA - Retail Operations
Sikkim Manipal University
01.2015
12th -
Holy Angels Sr. Sec. School
Ghaziabad, India01.2007
10th -
Holy Angels Sr. Sec. School
Ghaziabad, India01.2005
Skills
- Category Management
- Retail Operations
- Buying & Merchandising
- Client Development
- Sales & Marketing
- Exports
Personal Information
Date of Birth: 10/03/88
Affiliations
- Team Player
- Working Out
- Travelling
Languages
Hindi
First Language
English
Advanced (C1)
C1
Accomplishments
- Awarded as Best Team Player
- Launched Brand in UAE
References
References available upon request.
Timeline
Head – Key Accounts and Retail Operations
Summersalt Lifestyle Pvt.Ltd
06.2022 - Current
Manager – Merchandising & Private Label
M.V. Shoe Care Pvt. Ltd.
01.2016 - 05.2022
Merchandiser
Casio India Co. Pvt. Ltd.
11.2012 - 12.2015
Merchandiser
M.V. Shoe Care Pvt. Ltd. (Woly)
11.2009 - 11.2012
Sr. Coordinator
Solutions Digitas
11.2007 - 11.2009
BBA - Retail Operations
Sikkim Manipal University
12th -
Holy Angels Sr. Sec. School
10th -
Holy Angels Sr. Sec. School
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