Kunal A. Patil

• As Director – Brand, Sales & Marketing, I lead the complete branding, sales, and marketing function for M/s. M. S. Engineering, driving market positioning, revenue growth, and institutional expansion across parking systems and conveyor solutions.
• Conceptualized and executed the entire brand strategy, including brand identity, positioning, messaging, and go-to-market plans.
• Designed and implemented end-to-end marketing and execution strategies aligned with business objectives and market opportunities.
• Developed and delivered sales training programs to enhance product knowledge, consultative selling skills, and conversion efficiency of the sales team.
• Led the promotion and sales of automated parking systems and conveyor solutions across residential, commercial, and industrial segments.
• Built and managed sales channels through builders, developers, promoters, architects, consultants, and project management firms.
• Personally handled daily lead management, including enquiry tracking, qualification, follow-ups, negotiations, and conversion to orders.
• Oversaw CRM processes to ensure efficient pipeline management and accurate sales forecasting.
• Managed government and institutional sales, including tender identification, registrations, pre-qualification documentation, bidding processes, and compliance requirements.
• Coordinated with internal teams, vendors, and stakeholders to ensure timely project execution and customer satisfaction.
• Represented the company in client meetings, presentations, exhibitions, and strategic partnerships to expand brand visibility and market reach.
• Established a strong and consistent brand presence in competitive B2B and infrastructure markets.
• Streamlined lead-to-conversion workflows, improving sales efficiency and enquiry closure rates.
• Expanded institutional and government business through structured tender participation and registrations.

• Achieved promotion from Manager – Channel to Senior Manager – Channel in April 2017.
• Advanced to Assistant General Manager from Senior Manager – Channel in January 2020.
• Elevated to Deputy General Manager from AGM in May 2023.

Role Summary:

• Spearheaded sales and marketing initiatives for PAN India and international markets.
• Formulated online and offline marketing strategies to enhance brand visibility.
• Analyzed market trends to develop countermeasures against competitive activities.
• Executed digital marketing campaigns, new product launches, and press conferences.
• Directed channel partner performance reviews to ensure compliance with company policies.

• Developed strategies to facilitate sales of unique product range across India & Overseas for business / channel development.
• Successfully executed strategies for Farm Mechanization newly developed business from channel development, product promotions, marketing etc. and also Spares Business Unit for the same.
• Planned direct corporate tie up & institutional sales strategies including financial & subsidy tie-ups on PAN India basis to facilitate the clients & the farmers; developed a process to reduce turnaround time in closure of deals.
• Identified & nurtured new as well as existing channel development members with direct team & designed strategies.
• Bagged Award in 2014 for innovative concept in Marketing & Branding for Tractors & Automotive Sector Spares Business for effective achievement of notable revenue targets by 2X in 1 year.

• Developed research as well as commercial Bio Control Laboratory & effectively developed a sustainable business in Bio Agent production as well as technical guidance to Sugar Factories.
• Built & led a team for driving sales of a unique & patent applied laboratory products like magic eye, parasites, predators, sugar factory technical consultancy for cane development across entire India & Overseas.
• Formulated direct corporate tie-up strategies on PAN India basis to facilitate the clients & the farmers.
• Supported R&D and Marketing of new biological insects as well as unique lab equipment production & marketing.

• Effectively managed a direct team of Non-Credit Franchisees & Sales Officer network across all 3 states.
• Steered Direct & Institutional Sales for Weather index based crop Insurance product.
• Pivotal in identifying core crop risks with Product Team & designing of the product.
• Attained Highest Achievement status in just 6 Months and registered a growth in business not only in Maharashtra but in MP & Rajasthan also on assignment basis for new area development & government project executions.

• Managed Agri Finance Division at Head Office Mumbai for entire Maharashtra; introduced & monitored new DMAs.
• Drove efforts for sales achievement in Agri Finance Retail Project Loans, CC & OD, Bill Discounting.
• Pivotal in setting-up a New System for tracking business and ensuring disbursements with zero NPA.
• Successfully started business in new areas like Solapur, Palghar, GJ Coastal & Dahanu.
• Interfaced with Govt Depts, for smooth running of various loan procedures, mortgages and other loan related processes.
• First 6 months on contractual basis as a retainership before Sept 05.

• Led an aggressive Sales Team of 10 members and sales for entire country on a Corporate, Retail & Individual basis.
• Monitored promotional aspects, decided advertising /marketing / event management for rural & agri. business.
• Spearheaded business development activities in Maharashtra, AP and Karnataka States.