Kunal Balgotra

• Founded and scaled a lead generation agency, delivering cold email and LinkedIn outreach solutions for B2B clients in tech, SaaS, healthcare and professional services.
• Designed and executed 50+ cold email campaigns, achieving an average 12% reply rate and 5% meeting booking rate using tools like Clay for data enrichment and personalization and Make for automation and Smartlead for campaign outreach.
• Built and optimized 10+ Clay workflows and 6+ Make workflows to automate lead sourcing, data enrichment, email sequencing, and follow-ups, reducing manual effort by 45% and improving targeting accuracy.
• Spearheaded go-to-market (GTM) strategies for 20+ startups, driving 15% month-over-month pipeline growth through multi-channel campaigns.
• Managed end-to-end campaign workflows, including audience segmentation, copywriting, A/B testing, and CRM integration (e.g., HubSpot, Apollo, Clay, Make, Smartlead).
• Oversaw a team of 5 outreach specialists, implementing processes to streamline task delegation, performance tracking, and quality control.
• Secured 200+ qualified sales meetings for clients, contributing to an estimated $500K in additional revenue.
• Optimized LinkedIn lead gen processes, boosting connection acceptance rates by 25% and generating 60+ warm leads monthly per client.

Results: Grew agency revenue by 50% YoY; maintained consistent client satisfaction, with one SaaS client achieving a 4x ROI within 6 months.

• Conducted market research that resulted in identifying a new target market, leading to the successful launch of a brand-new product line that generated over $120K in sales within two years of launch
• Planned and launched successful marketing campaigns and events, including trade shows, product launches, and customer meetings, and implemented marketing materials, such as brochures, flyers, and presentations that generated a 20% increase in brand awareness and engagement
• Developed and implemented an email marketing campaign that resulted in a 15% increase in customer conversions

• Increased revenue by 6% within the first year of the position by implementing new sales strategies, identifying new business opportunities, and developing new customer relationships
• This further led to a 30% increase in customer satisfaction
• Developed and implemented marketing campaigns across various channels, including digital and traditional media that increased website traffic by 50% and generated $30K in sales within the first year of launch
• Reduced operational costs by 20% through the implementation of new supply chain management processes and cost-saving initiatives
• Led the successful implementation of a new ERP system that improved operational efficiency, resulting in a 15% increase in productivity.