Kunal Bariwal

India's premier B2B ERP platform serving 30,000+ MSMEs

Data-Driven Transformation & Infrastructure

• Built complete data infrastructure from scratch - implemented Mixpanel for product analytics, Metabase for business intelligence, eliminating "shots in the dark" decision-making across organization
• Fixed botched CRM implementation - cleaned duplicate leads, enriched missing data, implemented workflow
  automations for sales team efficiency
• Integrated mobile attribution platform (Appsflyer) to track complete lead-to-subscription funnel, enabling data-driven marketing campaign optimization
• Built ETL pipelines connecting distributed services to centralized data warehouse, powering cross-functional analytics and reporting

Customer Success & Product-Led Growth Strategy

• Built comprehensive customer segmentation using Mixpanel + Metabase - identified active, at-risk, and churned customer cohorts
• Transformed reactive support team into proactive engagement model with dedicated inbound/outbound teams for upsell, retention, and reactivation
• Implemented in-app notifications via Clevertap for key value actions - invoice creation, payment recording, GST filing reminders, subscription upgrades

Product Development & AI Integration

• Streamlined critical user flows reducing time-to-first-invoice, improved inventory bulk upload processes based on customer journey analysis
• Introduced AI-based invoice digitization (scan paper invoices) and inventory scanning to reduce time-to-value for new users
• Built invoice-to-payment linking system improving collection rates by 25%
• Developed self-serve portal for 120+ pan India channel partners with KYC, licensing, and incentive management

Strategic Partnerships & Business Impact

• Established partnerships with NBFCs and payment companies for value-added services (micro-loans, payment collection) leveraging invoice data insights
• Led pivot from asset-heavy field sales to product-led growth model, orchestrating all supporting systems and
  processes
• Revenue grew 2.5x, active subscribers increased from 18K to 30K, significantly improved monthly invoicing subscriber base through collective efforts

A CRM SaaS platform for influencer marketing

• Built entire backend infrastructure using Python/Django, designed RESTful APIs, and developed key frontend components
• Managed end-to-end deployment, monitoring, and maintenance of cloud infrastructure
• Conducted market research and user interviews with 50+ influencer agencies, iterating product features based on feedback
• Onboarded 15+ paying customers and pilot users, demonstrating initial market validation before strategic pivot

An All-in-One eCommerce Growth Platform for Brands

• Led cross-functional product team of 5+ members including 2 APMs and 2 engineering scrum teams, managing 6-12 month product roadmaps with clear success metrics.
• Launched Non-Delivery Management system with automated WhatsApp/call communication flows, achieving 70% delivery success rate after failed attempts and reducing delivery time by 24 hours.
• Built Buyer Communication Suite enabling merchant-buyer engagement across SMS/WhatsApp/Email touchpoints, generating ₹10M in annual recurring revenue
• Led platform integrations with Shopify, Zoho Commerce, InstaMojo, UniCommerce, expanding merchant ecosystem and improving core API adoption by enterprise clients

An AdTech consulting platform

• Productized consulting services into self-serve analytics platform for brand advertising campaign monitoring, establishing foundation for scalable SaaS business model

Digital lending platform for MSMEs

• Automated loan disbursement processes through banking API integration, increasing application handling capacity by 40% while reducing manual operational overhead
• Launched digital product for cash-heavy businesses resulting in 30% increase in loan conversion rates and ₹10L monthly addition to company's asset book

Launched a web platform where users could assess a stock’s performance and make investment decisions

A $4 Billion Enterprise Software Conglomerate

• Part of a managed enterprise file transfer product portfolio
• Developed and certified product features across multiple platforms, achieving competitive parity while reducing technical debt by 20% through test automation and QA process optimization